Dragon Bathroom

Fittings
Group 9
Mrinmoyee Das Biswas - PGP/1139/06
Shobhna Jha - PGP/1164/06
Ayushi Gupta - PGP/1211/06
Kashish Arora - PGP/1224/06
Oorja Agarwal - PGP/1335/06
Ridam Pal Singh - PGP/1344/06
Lalit Sapkale - PGP/13448/06
Vaibhavi Barad - PGP/1357/06
What are the biggest drawbacks of the present system?

Main Issue

Lack of credible information system

Sub Issues

Distributors facing stock-outs

Inaccurate forecast of raw materials
required
Difficult to achieve 100% fill rate
Confusion due to frequent price change of
products
Design / propose a channel information system
considering the constraints DBF faces.

COLLECTION
1. Collection of monthly sales data from
distributors.
2. Collection of monthly sales data per
PROCESSING
salesperson
3. Collection of monthly sales data per Sales
manager
STORAGE 4. Territory wise monthly sales data

USE
Design / propose a channel information system
considering the constraints DBF faces.

COLLECTION
1. Analysing sales per distributor-salesperson-sales
manager
2. Check if the target sales are achieved by the
PROCESSING distributor in a particular region
3. Analysing sales of different SKUs per distributor
to prevent stock-outs
STORAGE 4. Provide the production team with forecasts
regarding future requirements.

USE
Design / propose a channel information system
considering the constraints DBF faces.

COLLECTION 1. The processed data will be stored at

HQ/factory/warehouse.
2. The inputs from the units sold from the
distributor can be tallied with the raw
PROCESSING
material required for production.
3. It helps to keep the information collected
intact till it is needed.
STORAGE 4. Data can be used for demand forecasting
and making strategic decisions on
pricing/sales/distribution etc.
USE
Design / propose a channel information system
considering the constraints DBF faces.
1. The information about the number of units sold to
COLLECTION the distributors can be utilised back to help plan
the production process.
2. Providing targets to the distributors, salespeople,
PROCESSING etc. based on their average sales
3. The data received from the distributors will be
able to predict the effectiveness of their
marketing plans and will also be an indicator of a
STORAGE
healthy relationship with the distributors.

USE
Pricing Model

DBF is offering freight absorption pricing and the prices are being
revised every 2-3 months
The company should opt for different pricing and remove the variable
cost from the picture and let the distributors bear for transportation
charges.
Since DBF is already giving a 40% margin to the distributors,
changing the pricing will resolve the issue of constant fluctuating
prices and won’t affect their profits by a large margin.
Th an k
yo u!