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“As 24Mantra is a lateral entrant in the category of processed foods, develop a 360-degree campaign for
the growth of the category, especially tea and RTC. You may make assumptions for any figures required
and mention them in the presentation in 2 slides only.”

:: Solution ::

Answer:

Here is the 360-degree campaign for the growth of the category, especially tea and RTC.

3600 Marketing Campaign: In the above drafted marketing campaign, i have added marketing strategies
through various mediums such as

1) Marketing through Social Media: Marketing through social media is one of the most versatile and cost-
effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s
why 97% of marketers are using social media to reach their audiences.

2) Marketing through Content Marketing: Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience
and ultimately, to drive profitable customer action.

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3) Marketing through Paid Content Promotions: A lot of advertising platforms allow you to promote content
to a highly specific audience, attract qualified traffic and leads, and grow your customer base.

4) Marketing through a website with attractive home page: Think of a website with homepage as analogous
to a home’s curb appeal. It’s the first thing many people see when they visit any website, so we want to wow
them from the second the page loads.

5) Marketing through Company's reputation through Goodwill: Goodwill marketing is the current brand
marketing. We’re all scrambling to adapt to a new world, one that’s turned upside down. Marketing has changed
in the interim, and perhaps permanently. As with anything, some companies adapt quickly, while others find it
more challenging to pivot. We can look to those doing a superb job right now to take lessons and help us adapt
our own strategies and plans.

6) Marketing through Graphic designs: Marketing through graphic design is all about communicating and
promoting a brand's products or services in a visually appealing way. Marketing and Design go hand in hand.
Through marketing, we can create interest in your brand, and design helps you visually communicate your brand.

7) Marketing through Mail and Mobile: A Mobile Email Strategy covers how a brand will make use of the
smartphone in the pocket of their customers. A smartphone or tablet allows people to go on the web, search,
receive social status updates, read email and use all kinds of apps. The smartphone is a Digital Swiss Army
Knife, a desktop-nano on the go.

The mobile phone changes the way people will interact with brands, in stores, with friends and family, their work
and lastly with our email program. The challenge of a good Mobile Email strategy is to recognise these changes
and utilize the new possibilities to reach our marketing and business goals.

In conclusion, i believe, the above mentioned 24 Mantra and 3600 campaign for the growth of the category will
be a grand succees, if implemented with a proper analysis and target-oriented planning.

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