An Assignment On

Multinational Companies

Submitted to
Tahmina Akter Arzin
Lecturer
Department of Business Administration
Prime University

Submitted by
Name: Fahima Akter
ID: 183020101005
Batch: 49th
Department of Business Administration
Prime University
Course Title: Business Environment
Course Code: BUS-233

Date of Submission: 14, July 2020

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Introduction
A multinational company (MNC) is a corporate organization that owns or controls production
of goods or services in at least one country other than its home country. Black's Law
Dictionary suggests that a company or group should be considered a multinational
corporation if it derives 25% or more of its revenue from out-of-home-country operations.
However, a firm that owns and controls 51% of a foreign subsidiary also controls production
of goods or services in at least one country other than its home country and therefore would
also meet the criterion, even if that foreign affiliate generates only a few percent of its
revenue. A multinational corporation can also be referred to as a multinational enterprise
(MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international
corporation, or a stateless corporation. There are subtle but real differences between these
terms

The name of ten multinational companies and their product lines are given
below:
1. Berger Paints Bangladesh Ltd.
 Product Line: HOME DÉCOR, EXPRESS PAINTING (Interior exterior,
Wood and Metal, Wood Coating, Illusions, Industrial Paints, Marine
Paints, Adhesive, Textile Paints, Construction Chemicals)
2. Novartis (Bangladesh) Limited
 Product Line: Pharmaceuticals, Generic drugs, Over-the-counter drugs,
Vaccines, Diagnostics, Contact lenses, Animal health
3. Coca-Cola
 Product Line: Beverage
(COCA-COLA, SPRITE, FANTA, Diet Coke, Coca-Cola Zero, Sprite
Zero Sugar, Kinley, Thums Up Charged)
4. ACS Textile (Bangladesh) Ltd.
 Product Line: Print, Dyed, Yarn Dyed, Digital Print, Jacquard, Linen,
Embroidery, Towels, Seersucker
5. P&G Bangladesh
 Product Line: Cleaning agents, Personal care products, Beauty Care
Products, Personal Healthcare Product, Diagnostics (Gillette, Pantene,
Olay, Head & Shoulders, Pampers and Whisper)
6. Unilever Bangladesh Limited
 Product Line: household to skin care, Tea based Beverages, etc (Wheel,
Lux, Fair, and Lovely etc.)
7. Chevron Bangladesh
 Product Line: Petroleum, natural gas, oil and other petrochemicals
8. Asian Paints (Bangladesh) Ltd
 Paints & Textures, Wall Coverings, Waterproofing.

9. Huawei Bangladesh

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  Product Line: Phones, Laptops, Tablets, Wearables, Audio, Routers,
EMUI, Accessories
10. Microsoft Bangladesh
 Product Line: Software and Electronic devices (Windows, Office,
Servers, Skype, Visual Studio, Dynamics, Xbox, Surface, Mobile)

Berger Paints Bangladesh Ltd.

Introduction
Berger Paints is one of the oldest names in the paint industry, yet, it is one of the most
technologically advanced companies in the country. It is constantly striving for innovating
superior quality products and services.
With more than 250 years of rich heritage, Berger manufactures world class paints for all
kinds of substrates and also provides unparallel services. Berger’s inception was laid out in
1760 by a German national named Louis Berger, who started dye and pigment making
business in England. Louis involved his family into the business and eventually changed the
status of the company to Louis Berger & Sons Limited. The company grew and expanded
rapidly with a strong reputation for excellence in innovation and entrepreneurship. In the
initial years, Louis successfully refined the process of manufacturing Prussian blue, a deep
blue dye. This dye was widely used for the uniforms of many European armies of that time.
Production of dyes and pigments evolved into production of paints and coatings, which till
today, remains the core business of Berger. The company grew rapidly by establishing
branches all over the world and through mergers and acquisitions with other leading paint and
coating manufacturing companies. Berger Paints started „painting‟ Bangladesh since
independence. Over the past few decades,
Berger has evolved and transformed itself in becoming the leading paint solution provider in
the country with a diversified product range that caters to all your painting needs.

Berger Paints Bangladesh Ltd. at a Glance

 Own Corporate Office located in Dhaka
 2 Factories at Dhaka and Chittagong
 8 strategically located Sales Offices throughout the whole country. The locations of
the Sales Offices are shown in a map attached in the annexure
 A wide distribution channel reaches the whole country with a network of almost 1000
dealers
 Major market share holder.

Focus of BPBL

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 Berger Paints Bangladesh Limited focuses on the following things:
 Commitment to achieve total customer satisfaction.
 Commitment to project the company as an ethical and socially responsible one.
 Commitment to continue as the market leader through consistent sales growth,
increasing productivity and developing new products befitting customer needs.
 Ensuring continuous improvement in operations through utilization of highly
professionals and dedicated team, proper process management and participation of the
stakeholders.
 Setting measurable targets at appropriate stages and continuously monitoring them.

Most Common Products Used In Bangladesh

Interior Paints:
1. Robbialac Acrylic Distemper (SPD): A specially formulated acrylic co-polymer
emulsion based washable distemper for elegant, smooth, durable, matt finish for interiors.
2. Radiance Interior: A medium category plastic paint. Recently BPBL launch in the
market.
3. Robbialac Acrylic Plastic Emulsion (APE): One kind of standard emulsion paint
formulated with acrylic.
4. Luxury Silk: A marvel of international emulsion technology, Luxury Silk combines the
best of aesthetic appeal with the best of functional properties like.
5. Easy Clean: one kind of high-quality interior paint, which can clean dust and spot very
easily. It is an expensive but very high-quality full paint.
6. Breathe Easy: It is the latest product introduced by BPBL. It has low volatile organic
compound which confirms the product is environment friendly. The product is also stain free.

Exterior Paints:
1. Durocem Cement Coating: Durocem is an exceptional formulation based on selected raw
materials and specially treated white cement that makes it ideal for both indoor and outdoor
applications.
2. Radiance Exterior: One type of water based medium category exterior wall finish.
3. Weather Coat Smooth: Weather coat is smooth water based super exterior wall finish
formulated to give exceptional durability in adverse climatic conditions.
4. Tartaruga Textured Coating: This is one of the most famous BERGER formulations in
the world. The product is paste like having special aggregate to facilitate drawing desired
textured patterns on the surface.
5. Weather Coat long life: The highest quality water based exterior wall finish with 7 years
warranty.

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Others Products:
1. Illusion: Berger illusions is not just a paint it’s a whole new lifestyle for your walls. A
range of designer wear for walls with thousands of colour options.
2. Robbialac Super Gloss Synthetic Enamel (RSE): Robbialac Super Gloss Synthetic
Enamels hardworking, premium quality synthetic enamel formulated to retain its gloss and
film integrity in the face of extreme climatic variations.
3. Jhilik Synthetic Enamel (JSE): Jhilik Synthetic Enamel is economy synthetic enamel
formulated for interior and exterior application to give a glossy durable surface.
4. Robbialac Aluminium Paint: Robbialac Aluminium Paint is a superior 2- pack
aluminium paint with a brilliant silver-like luster. It is ideal for application on the exteriors of
storage tanks for water, petrol, oil.
5. Robbialac Damp Stop: This specially formulated two-pack compound is based on
selected binder system incorporated with inert pigments' and fillers, which seals the surface
by eliminating the permeability of moisture and water that actually cause dampness.
6 Rust Blaster: Very effective liquid which can able to clean Rust from any Metal Elements.
7 Power Bond: This product is basically the Glue which is use for join the wood and ceramic
based product.

Coca-Cola Bangladesh
The Coca-Cola group is an American international business, producer, seller, and marketer of
non-alcoholic soda drinks and syrups. The organization sells Coca-Cola, founded in Atlanta
Georgia in 1886 by John Stith Pemberton. Since 1889, the firm is owned and operated in
Atlanta, Georgia, but was founded in Delaware, has run an independently owned and
operated supply system. The business manufactures primarily syrup extract, which is then
distributed to several bottlers globally that operate licensed franchises. The group owns Coca-
Cola Refreshments, their central bottler in North America. Abdul Monem Ltd. (AML) is the
bottler of the official Coca-Cola, Sprite and Fanta in Bangladesh licensed by the Coca-Cola
International head office in Atlanta, USA. With three processing plants established in Dhaka,
Comilla and Chittagong and with a strong supply system extended across the nation, AML
has founded its solid and successful presence in Bangladesh. Coca-Cola, which has over 500
brands and operates in more than 200 countries, has invested $74 million to establish the
plant in Bhaluka, Mymensingh and developed other infrastructure. IBPL's plant runs two
lines producing 600 bottles of Kinley, a drinking water brand of Coca-Cola, and 720 bottles
of Coke brands per minute. Coca-Cola, the second-largest player in the carbonated beverage
market in Bangladesh after PepsiCo, is a very established company in the country. It
employs more than 500 people, while 5,000 more are working with it indirectly.

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Core Competency:
Core competency is the fundamental characteristic of an enterprise, offering the base on
which the company can expand, taking advantage of emerging technologies and bringing
benefits to customers. Many companies, including established rivals or fresh entrants into
their business, cannot quickly emulate the core competency of an organization. These
competencies also referred to as essential competence or defining qualities help build an
efficient strategic edge for businesses. Coca-Cola has competency in its brand name identity
and disparate taste factor of its drink. It is namely these two characteristics that highly
differentiate it from its competitors. It also comprises of certain competencies that are firm
specified such as its framework of licensed bottlers and the secret recipe content or
composition that has not been imitated by any of its rivals so far. Moreover, as the company
functions globally, its managerial strength and potential also serve as another source of
competitive advantage that it poses over its competitors. Its managerial potential lies in its
organizational framework that plays a vital role in the attainment of the goals and target. In
addition to this, it’s wide and extensive franchise and distribution network has been
competently serving as one of its most crucial sources of competitive advantage over other
rivals.

Product:
Coca-Cola has around 500 brands that comprise of many product ranges that provide an
approximate of 3900 choices of drinks to its customers. Their brand holds a financial value of
almost 21 billion dollars. Some of the most known products are namely, Fanta, Powerade,
Fresca, Coca-Cola Zero, Simply Orange, Del Valle, Coca-Cola, Minute Maid, Diet Coke,
Sprite, Coca-Cola Life, Powerade Zero, Ciel and Glaceau Vitamin water. Other than these
soft drinks it also offers other ranges of product lines such as juice drinks, sports drinks,
energy drinks and tea and coffee. Most of its products are available at both ranges of high and
low-calorie composition. Coca-Cola sells its products in various sizes of millilitres and litters
in both plastic and glass bottles and cans as well. Their technical capability of providing
unique shapes and packaging to its products has helped it in standing out and dominating the
market by differentiating itself from the rivals. Since the launch of the bottling plant, the US
soft-drink maker has introduced four brands, including Coke Zero and Sprite Zero, and
recently launched a spice flavoured drink, locally known as jeera pani.