FOR THE USE OF DIPLOMA COHORT 2019

PROGRAM: DIPLOMA IN BUSINESS MANAGEMENT

SYLLABUS: SUMMARY OF INFORMATION ON EACH COURSE

1. Nama Kursus: PENGENALAN KEPADA PERNIAGAAN
Name of Course: INTRODUCTION TO BUSINESS
2. Kod Kursus / Course Code: DBF 1113
3. a) Nama Penggubal:
Names of subject matter expert:
1. OH ZI JIAN KV BATU LANCHANG
2. ABDUL RAHMAN BIN BUDIN KV SUNGAI PETANI 2
3. MUSTAPA BIN HJ KAMAR KV SULTAN AHMAD SHAH
4. MOHD. TAJUDIN BIN MOHAMAD SALLEH KV KAJANG
5. NOR ALIZA BINTI MOHD. RIDWAN KV SULTAN ABDUL SAMAD
6. SITI KHADIJAH BINTI AHMAD RAMLI KV PORT DICKSON
7. SYAIFFULDIN BIN MOHAMAD KV PORT DICKSON
8. ISMAIL BIN AHMAD KV KERIAN
9. MOHD AZMI BIN ZAKARIA KV KUALA KANGSAR
10. MARINA BINTI RAHMAN KV SULTAN AHMAD SHAH
11. YOGESWARY A/P MOGANA SONDARAM KV JUASSEH
b) Nama Tenaga Pengajar /Names of academic staff :
1. (Nama tenaga pengajar di KV masing-masing)
4. Rasional untuk kemasukan kursus dalam program ini
Rationale for the inclusion of the course in the programme :
Memberi pendedahan kepada pelajar berkaitan dengan aspek-aspek asas di dalam entiti perniagaan. Pelajar yang
mengikuti kursus ini akan dapat menguruskan perniagaan sebenar dengan lebih baik.
Provide exposure to the students related to basic aspect in the business entities. Students whose follow this course will be
able to manage the real business better.

5. Semester dan Tahun yang ditawarkan: Semester Semester 1 YEAR 1

and Year offered:

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 6. Jumlah Jam Belajar Pelajar:
Total Student Learning Time (SLT):
Jenis Aktiviti Aktiviti Pembelajaran Jumlah Jam/Semester
Category of Activities Learning Activity Total Hours/ Semester
Kuliah
14.0
Lecture
Pembelajaran berbantu Tutorial
14.0
Guided learning Tutorial
Praktikal
0.0
Practical
Persediaan untuk Kuliah/Tutorial
28.0
Preparation for Lectures/Tutorials
Pembelajaran kendiri Pembelajaran Kendiri/Ulangkaji
30.0
Self-learning Independent Study/Revision
Persediaan untuk Penilaian
26.5
Preparation for Assessment
Penilaian berterusan
5.5
Continuous Assessments
Penilaian formal Peperiksaan Akhir
Formal assessments 0.0
Final Examination (Practical)
Final examination (theory) 2.0
Total SLT 120.0
Credit Value 3.0
7. Credit Value: 3 credits
8. Prerequisite (if any): None
9. Hasil Pembelajaran Kursus (CLO):
Course Learning Outcomes (CLO):
CLO1 Membezakan pemilikan perniagaan dengan betul berdasarkan ciri-cirinya. (C4, PLO1)
Distinguish business ownership correctly based on its features. (C4,PLO1)
CLO2 Menilai jenis dan kemahiran pengurus dengan betul. (C6, PLO6)
Evaluate appropriate manager’s type and skills in a given situation. (C6,PLO6)
Melaporkan etika dan tanggungjawab sosial dengan berkesan bersama-sama rakan sejawat. (A3, PLO5)
CLO3
Report the ethics and sosial responsibilities conducted by the business entities effectively. (A3,PLO5)
10. Kemahiran Insaniah (KI)
Transferable Skills (Skills and how they are developed and assessed, project and practical experience and internship ):

PLO 1 Memperoleh dan mengaplikasi pengetahuan matematik, sains, dan asas serta prinsip bidang
kejuruteraan / sains sosial dalam Pengurusan Perniagaan;
PLO 5 Berkomunikasi secara berkesan dengan rakan sejawat, dan ahli profesional lain dalam komuniti
kejuruteraan / sains sosial serta masyarakat;
PLO 6 Mengenalpasti dan menyelesaikan masalah secara kreatif, inovatif dan efektif dalam bidang
Pengurusan Perniagaan;

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11. Strategi Pembelajaran dan Penilaian
Teaching-learning and assessment strategies:
Kaedah Penyampaian Kaedah Penilaian
CLO KPI
Method of Delivery Method of Assessment
100% pelajar
mencapai
50% dan ke
Distinguish business ownership Lectures, tutorials, and atas.
CLO1 correctly based on its features.. computer-based Mid-Term Test
(C4,PLO1) 100%
activities students
obtain 50%
marks and
above
100% pelajar
mencapai
50% dan ke
atas.
Practical work,
Evaluate manager’s type and skills Project, Assignment &
CLO2 demonstration and
correctly. (C6,PLO6) Final Assessment 100%
simulation
students
obtain 50%
marks and
above
100% pelajar
mencapai
50% dan ke
atas.
Report and share the ethics and
Lectures and Presentation & Final
CLO3 sosial responsibilities with peers
demonstration Assessment 100%
effectively. (A3,PLO5)
students
obtain 50%
marks and
above

12. Sinopsis Kursus /Course Synopsis:

Kursus ini memberikan pendedahan tentang Pengenalan kepada Perniagaan. Pengetahuan asas akan diberikan seperti
pendedahan kepada dunia perniagaan dan ekonomi, pemilikan perniagaan, perniagaan kecil, keusahawanan dan francais,
proses pengurusan, etika dan tanggungjawab sosial, sodia media dan e-Business . Kursus ini memastikan pelajar
berkeupayaan untuk menerangkan aspek asas dalam Perniagaan dan mewujudkan organisasi yang fleksibel.

This course provides exposure on Introduction to Business. Basic knowledge will be given such as exposure to the
business and economy world, business ownership, small business, entrepreneurship and franchise, management process,
ethics and social responsibility, media social and e-Business. This course ensures students are able to decribe the basic
aspects of Business and create a flexible organization.
13. Mod Penyampaian:
Mode of Delivery (e.g. Lecture, Tutorial, Workshop, Seminar etc):
Kuliah, Tutorial, Kerja berkumpulan, Perbincangan, dan aktiviti berasaskan computer.
Lecture, Tutorial, Group work, Discussion and Computer-based activities.

14. Assessment Methods and Types:

Quizzes, Individual/Group Assignment, Practical work, Final Examination, and Practical Examination

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 Course Evaluation:

1. Penilaian Berterusan (Continuous Assessment) : 70 %

i. Mid-term Test : 20%

ii. Project/ Projek : 40%
: 10%
iii. Presentation / Pembentangan
15. Pemetaan kursus kepada Objektif Pendidikan Program (PeO):
Mapping of the course to the Programme Educational Objectives (PEO):

2. Peperiksaan Akhir Amali (Practical Examination) : -

PEO1 PEO2 PEO3 PEO4
3. Peperiksaan Akhir Teori (Final Examination) : 30 %
X X X
Jumlah (Total) : 100 %
16. Mapping of the course to the Programme Learning Outcomes (PLO):

PLO1

PLO2

PLO3

PLO4

PLO8
PLO5

PLO6

PLO7
Course LO/ Program LO

CLO 1
Distinguish business ownership
X
correctly based on its features..
(C4,PLO1)

CLO 2
Evaluate manager’s type and X
skills correctly. (C6,PLO6)

CLO 3
Report and share the ethics and
X
sosial responsibilities with peers
effectively. (A3,PLO5)

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17. Content outline of the course and the SLT (lecture hours) per topic:

SLT (Hours)
Total
Assessment

Non F2F
(Hours)
Face-To-Face
Week No. Topics

Test & Exam

Self-study
Practical
Lecture

Tutorial
PENDEDAHAN KEPADA DUNIA PERNIAGAAN DAN EKONOMI
EXPLORING THE WORLD OF BUSINESS AND ECONOMICS
1.1 Mendefinisikan Maksud Perniagaan
Defining the meaning of Business
1.1.1 Keusahaan seseorang individu
The Organized Effort of Individuals
1.1.2 Memuaskan Keperluan
1 1
Satisfying Needs
1  1 4 6 Mid-Terim Test
1.1.3 Keuntungan Perniagaan
Business Profit
1.2 Menghuraikan Fungsian Bidang Perniagaan
Eloborate Functional Areas of Business
1.3 Menjelaskan Faktor Luaran yang Mempengaruhi Aktiviti Perniagaan
Explain External Forces that Influence Business Activities
2-4 2 MEMILIH BORANG PEMILIKAN PERNIAGAAN 3 3 14 20 Mid-Terim Test
CHOOSING A FORM OF BUSINESS OWNERSHIP
2.1 Milikan Tunggal
Discuss Sole Proprietorships
2.1.1 Kelebihan Milikan Tunggal
Advantages of Sole Proprietorships
2.1.2 Kelemahan Milikan Tunggal
Disadvantages of Sole Proprietorships
2.2 Membincangkan Perkongsian
Discuss Partnerships
2.2.1 Jenis Pekongsi
Types of Partners
2.2.2 Perjanjian Perkongsian
The Partnership Agreement
2.2.3 Kelebihan Perkongsian
Advantages of Partnerships
2.2.4 Kelemahan Perkongsian
Disadvantages of Partnerships
2.3 Membincangkan Syarikat
Discuss Corporations

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 2.3.1 Pemilikan Syarikat
Corporate Ownership
2.3.2 Pembentukan Syarikat
Forming a Corporation
2.3.3 Struktur Syarikat
Corporate Structure
2.3.4 Kelebihan Syarikat
Advantages of Corporations
2.3.5 Kelemahan Syarikat
Disadvantages of Corporations
2.4 Membincangkan Jenis Pemilikan Perniagaan Khusus
Discuss Special Types of Business Ownership
2.4.1 Syarikat Liabiliti Terhad
Limited-Liability Companies
2.4.2 Syarikat Bukan Berorientasikan Keuntungan
Not-for-Profit Corporations
2.5 Membincangkan Koperasi, Usahasama, dan Sindiket
Discuss Cooperatives, Joint Ventures, and Syndicates
2.5.1 Koperasi
Cooperatives
2.5.2 Usahasama
Joint Ventures
2.5.3 Sindiket
Syndicates
2.6 Membincangkan Pertumbuhan Syarikat
Discuss Corporate Growth
2.6.1 Pertumbuhan Dalaman
Growth from Within
2.6.2 Pertumbuhan Melalui Pergabungan dan Perambilalihan
Growth Through Mergers and Acquisitions
2.6.3 Pergabungan dan Perambilalihan trend untuk masa
hadapan
Merger and Acquisition Trends for the Future
5-6 3 PERNIAGAAN KECIL, KEUSAHAWANAN DAN FRANCAIS 2 2 1.5 8 15.5 Mid-Terim Test
SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISES
3.1 Pendedahan profil perniagaan kecil
Explore Profile of Small Business
3.1.1 Sektor Perniagaan Kecil
The Small-Business Sector
3.1.2 Industri yang Menarik Perniagaan
Industries That Attract Small Businesses
3.1.3 Kelebihan Perniagaan Kecil
Advantages of Small Business
3.1.4 Kelemahan Perniagaan Kecil
Disadvantages of Small Business
3.2 Pendedahan Usahawan
Explore The Entrepreneurs
3.2.1 Ciri-ciri Usahawan
Characteristics of Entrepreneurs
3.2.2 Faktor Peribadi lain

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 Other Personal Factors
3.2.3 Motivasi
Motivation
3.3 Pendedahan Francais
Explore Franchising
3.3.1 Mendefinisikan Maksud Francais
Defining the Meaning of Franchising
3.3.2 Jenis Francais
Types of Franchising
3.3.3 Kelebihan Francais
Advantages of Franchising
3.3.4 Kelemahan Francais
Disadvantages of Franchising
MEMAHAMI PROSES PENGURUSAN
UNDERSTANDING THE MANAGEMENT PROCESS
4.1 Mendefinisikan Maksud Pengurusan
Define the meaning of Management
4.2 Menjelaskan Jenis Pengurus
Explain Kinds of Managers
4.2.1 Tahap Pengurusan
Levels of Management
4.2.2 Bidang Pengkhususan Pengurusan
Areas of Management Specialization Project
4.3 Menghuraikan Kemahiran Utama Pengurus yang Berjaya
7-8 4
Describe Key Skills of Successful Managers
2 2 3 20 27
Final
4.3.1 Kemahiran Konsep Assessment
Conceptual Skills
4.3.2 Kemahiran Analisis
Analytic Skills
4.3.3 Kemahiran Interpersonal
Interpersonal Skills
4.3.4 Kemahiran Teknikal
Technical Skills
4.3.5 Kemahiran Komunikasi
Communications Skills
9 5 Menjadi Etika dan Bertanggungjawab Sosial 1 1 1 8 11 Presentation
Being Ethical and Socially Responsible
5.1 Mendefinisikan Maksud Etika Perniagaan Final
Define the meaning of Business Ethics
Assessment
5.2 Membincangkan Isu Etika
Discuss the Ethical Issues
5.2.1 Keadilan dan Kejujuran
Fairness and Honesty
5.2.2 Hubungan Organisasi
Organizational Relationship
5.2.3 Konflik Kepentingan
Conflict of Interest
5.2.4 Komunikasi
Communications
5.3 Menghuraikan Tanggungjawab Sosial

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 Elaborate Social Responsibility
MEWUJUDKAN ORGANISASI FLEKSIBEL Final
CREATING A FLEXIBLE ORGANIZATION Assessment
6.1 Menjelaskan Reka Bentuk Kerja
Explain Job Design
6.1.1 Spesifikasi Kerja
Job Specialization
6.1.2 Rasional Spesifikasi
The Rationale for Specialization
6.1.3 Alternatif Spesifikasi Kerja
Alternatives to Job Specialization
6.2 Pertunjukkan Jabatan
Demonstrate Departmentalization
6.2.1 Dengan Fungsi
By Function
6.2.2 Dengan Produk
By Product
6.2.3 Dengan Lokasi
By Location
6.2.4 Dengan Pelanggan
10-11 6
By Customer
2 2 8 12
6.2.5 Gabungan Dasar
Combination of Bases
6.3 Menerangkan Tahap Pengurusan
Explain The Span of Management
6.3.1 Tahap Keluasan dan Kesempitan Pengurusan
Wide and Narrow Spans of Management
6.3.2 Ketinggian Organisasi
Organizational Height
6.4 Menerangkan Bentuk Struktur Organisasi
Explain Forms of Organizational Structure
6.4.1 Struktur Talian
The Line Structure
6.4.2 Struktur Talian-dan-Pekerja
The Line-and-Staff Structure
6.4.3 Struktur Matrik
The Matrix Structure
6.4.4 Struktur Rangkaian
The Network Structure
12-14 7 PENDEDAHAN MEDIA SOSIAL DAN E-BUSINESS 3 3 12 18 Final
EXPLORING SOCIAL MEDIA AND E-BUSINESS Assessment
7.1 Menerangkan Kepentingan Media Sosial
Explain the Important of Social Media
7.1.1 Apakah Media Sosial dan Bagaimana ianya
terkenal?
What is Social Media and How Popular Is It?
7.1.2 Mengapa Perniagaan Menggunakan Media Sosial ?
Why Businesses Use Social Media
7.2 Menerangkan Peralatan Media Sosial untuk Tujuan Perniagaan

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 Explain Social Media Tools for Business Use
7.2.1 Blog untuk Tujuan Perniagaan
Business Use of Blogs
7.2.2 Gambar, Video, dan Podcasts
Photos, Videos, and Podcasts
7.2.3 Penilaian Media Sosial
Social Media Ratings
7.2.4 Permainan Sosial
Social Games
7.3 Menerangkan sama mencapai Objektif Perniagaan melalui
Media Sosial
Explain Achieving Business Objectives Through Social Media
7.3.1 Komuniti Media Sosial
Social Media Communities
7.3.2 Pengurusan Krisis dan Reputasi
Crisis and Reputation Management
7.3.3 Mendengar daripada Pemegang Saham
Listening to Stakeholders
7.3.4 Penargetan Pelanggan
Targeting Customers
7.3.5 Pemasaran Media Sosial
Social Media Marketing
7.3.6 Menghasikan Idea Produk Baru
Generating New Product Ideas
7.4 Mendefiniskan Maksud e-Perniagaan
Define the meaning of e-Business
7.4.1 Pengorganisasian Sumber e-Perniagaan
Organizing e-Business Resources
7.4.2 Memuaskan Keperluan Online
Satisfying Needs Online
7.4.3 Mencipta keuntungan e-Perniagaan
Creating e-Business Profit
7.5 Menerangkan Model Asas e-Perniagaan
Explain Fundamental Models of e-Business
7.5.1 Model Perniagaan kepada Perniagaan
Business-to-Business (B2B) Model
7.5.2 Model Perniagaan kepada Pelanggan
Business-to-Consumer (B2C) Model
15   FINAL EXAM (Theory) 2 6
16-17 FINAL EXAM (Practical) 0 0
Total hours 14  14 7.5 84.5 120
Notional hours 40
Credit value 3

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18. Main and additional references supporting the course:

MAIN REFERENCES:

1. Pride, W.M., Hughes, R.J., & Kapoor, J.R. (2014). Business (12th Edition). South-Western, USA.
2. Skripak, S.J. (2016). Fundamentals of Business. Virginia Tech, Blacksburg, Virginia.

ADDITIONAL REFERENCES:
1. Madura, J.. (2010). Introduction to Business (5th Edition). Paradgm Pub Intl.
2. Nickels, W.G., & McHugh, J. (2015). Understanding Business. McGraw-Hill Education.
3. Pride, W.M., Hughes, R.J., & Kapoor, J.R. (2017). Foundations of Business (5th Edition). Cengage Learning, USA.

19. Other additional information: Tools, equipment and material

1. Computer

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