Describes how you would go about preparing to and selling Canadian Tire in a B2B

relationship. You are the National Account Manager (salesperson) for Coca-Cola. What
best practices would you use and why?

Answers:

I will choose the following B2B practices as a National Account Manager for Coca-Cola:

1. Wholesalers

Explanation: They are in-between markets, businesses reselling services, and goods made by
certain firms without modifying them substantially. This involves distributors, brokers, and other
resellers that source directly from suppliers and producers.

2. Companies selling to other companies

Explanation: These are companies that provide services to other businesses, enable them to
work more effectively, increase manufacturing efficiency, and boost customer satisfaction. An
IT-managed company such as Infosys is a perfect example of B2B buyers of this kind. Such
firms typically do not communicate directly with customers as they sell their services to other
businesses and organizations. If you are interested in learning more about marketing strategies
that result in space for information technology, check out our comprehensive IT marketing
guide.

3. Government agencies

Explanation: The U.S. government is the world's single largest expander of goods and services.
From stationery and fuel to aircraft and weapons, as well as defense, insurance, technology, and
medical services, it buys just about everything you can think of. And so do national, local, and
international governments. However, most governments do not have a centralized agency that
offers services and goods.

4. Build a data-driven strategy

Explanation: Having the opportunity to completely analyze data allows marketers to make
quicker and smarter decisions, reduce waste spending, and enhance consumer engagement and
targeting. On the other hand, the failure to use reliable and correct data would result in
unnecessary marketing expense and loss of clients. We know the data is important to provide
personalized customer experiences. However, many marketers are still struggling to leverage the
power of analytics. I will delve into the value of delivering customized consumer interactions in
a moment, but let's first talk about the specific challenges that marketers face. Although the road
to developing a data-driven strategy faces many obstacles, predictive analytics tools continue to
help marketers solve them and enhance the efficacy of their strategies.
5. Create consistent yet personalized experiences across channels

Explanation: To stand out from your rivals in today's crowded marketing world, it's no longer a
choice to deliver consistent and memorable customer experience. For an effective marketing
campaign for B2B, it is a must. For an effective marketing campaign for B2B it is a must.
Providing customized experiences helps marketers increase conversion levels and interaction
with customers, enhance consumer interactions, boost lead generation, and accelerate customer
acquisitions.

6. Offer high quality and interactive content

Explanation: As for B2B marketing, research suggests that having a sophisticated content
strategy in place is in the best interest of a marketer. It's no surprise that 93 percent of active B2B
marketers are strongly committed to marketing content. A robust marketing strategy provides
several advantages for B2B businesses, increased traffic and leadership, increased thought
leadership, increased interaction.

In particular, interactive content is a fundamental way of knowing potential customers better and
encouraging them to close more deals.

7. Align content and sales

Explanation: B2B marketers will continually strive to recognize and answer the customer's
concerns, the details they are searching for, the main problems they face, and the pain points they
face. That is also another reason why coordination between marketing and sales is crucial. What
I'm alluding to above, marketing campaigns have a tremendous ability to boost sales and vice
versa. Probably one of the most ignored opportunities is the opportunity to market with content
that combines marketing and experiences that resonate with potential customers to help sales
teams.

8. Leverage social media as a conversational tool

Explanation: Don't miss out on social media. Despite all the noise, when used properly it is still
an impactful B2B marketing tool and helps to boost website traffic for organizations. It can never
be leveraged as a one-sided platform to get the most out of social media. Instead, it can be used
as a medium for conversational sales. The aim is to ensure that each and every interaction is
meaningful and important by presenting useful information to your audience. B2B marketers will
continue to exploit social media to connect with key audiences and prospects, establish long-
lasting customer relationships, and generate trust.

9. Institutions

Explanation: Companies may also need support to advertise or sell their programs or goods to
charitable or profit-making organizations. That includes such groups as charities, charitable
organizations, and branches, hospitals, community societies, colleges, and universities, among
many others. Most non-profit institutions face budget challenges after affordability.