`

Course Syllabus
Entrepreneurship

Campus & Classroom: SGT Campus, Room 202

Dates & Time: 09:30 – 11:00 Thursday

Course semester hours:

 Credit hours: 1
 Lecture hours: 16
 Laboratory hours: 0

Total course contact hours: 16

Types of instruction: Lecture

Instructor: Tran Anh Tung, MBA and Pham Van Kien, PhD

Phone: 0913408267

Email: tungta@saigontech.edu.vn (highly recommend) or trananhtungptdl@gmail.com

Course description
This course provides specialized instructions on both theory and practical application of the
small business principles necessary for the starting up and managing of a successful small
business. The course is designed for students who want to evaluate going into business for
themselves or working for a small business. Course content introduces students to a wide range
of theories and good practices in such areas as sales and marketing, accounting and finance,
human resource management, and various aspects of operation management.

Course prerequisite(s)
Though there are no prerequisites to this course officially, students could learn better if they have
previously taken principles of accounting and principles of marketing

TEXTBOOKS
Entrepreneurship - Effective Small Business Management - An entrepreneurial approach,
11th Edition (2014)
By Norman M. Scarborough, Doug Wilson, Thomas W. Zimmerer, Pearson Prentice Hall.
ISBN: 978-0-13-350632-7

PROGRAM STUDENT LEARNING OUTCOMES

No. Program SLO'S
1 Identify essential management skills necessary for career success.
2 Construct a business plan

COURSE STUDENT LEARNING OUTCOMES

No. Course SLO Program SLO Chapter
1 Formulate a marketing plan for a small business Program SLO # 1 Chapter 9, 10, 11
2 Construct a business plan Program SLO # 2 All chapters

COURSE LEARNING OBJECTIVES

No. Learning objectives Chapter
Course SLO #1: Formulating a marketing plan for a small business
Discuss the “four Ps” of marketing—product, place, price, and promotion—
1.3 Chapter 9
and their role in building a successful marketing strategy.
Chapter
1.4 Define your company’s unique selling proposition (USP).
10
Explain the differences among promotion, publicity, personal selling, and Chapter
1.5
advertising. 10
Chapter
1.6 Describe the advantages and disadvantages of the various advertising media.
10
Chapter
1.7 Discuss the relationships among pricing, image, competition, and value.
11
Discuss various pricing strategies for both new and existing products and Chapter
1.8
services. 11
Explain the pricing techniques used by retailers, manufacturers, and service Chapter
1.9
firms. 11
Chapter
1.10 Describe the impact of credit on pricing.
11
Course SLO #2: Constructing a business plan
Develop a strategic plan for a business using the nine steps in the strategic
2.1 Chapter 4
planning process.
2.2 Discuss the characteristics of three basic strategies: low-cost, differentiation, Chapter 4
 and focus.
Understand the importance of controls such as the balanced scorecard in the
2.3 Chapter 4
planning process.
Chapter
2.4 Describe the elements of a solid business plan.
14
Chapter
2.5 Describe how to use financial statements to manage a small business.
14
Chapter
2.6 Create projected financial statements.
14
Chapter
2.7 Conduct a breakeven analysis for a small company.
14

INSTRUCTIONAL METHODS
The course will be delivered in the web-enhanced format. Specifically, the following methods
shall be used:

1. Course materials for each chapter shall be presented using PowerPoint presentations
throughout the course.
2. Extensive discussion between instructors and students and among student groups shall be
employed to develop students' presentation and communication skills.
3. Students shall be divided into small groups to work together on group projects. Small
group activities help students develop various skills needed at the workplace, such as
teamwork, communication, organizational decision making, etc.
4. Students shall be asked to complete the chapter quiz online and submit their result via
email after each class.
5. Students shall be asked to discuss case studies in small groups and present their findings
to other groups in the class.
6. Coaching on building financial models for the business plan using Excel.

COURSE POLICIES
1. Make-up exam: Students who cannot attend any exam must submit their make-up exam
request to the instructor at least 2 weeks before the actual exam date. No make-up exam
shall be arranged for those without prior request as above.
2. Attendance:
Students are expected to attend classes regularly, and to be on time for every class period.
Students can be dropped from a class due to excessive absences. Excessive tardiness may
be considered absences. Students are responsible for subjects, assignments, and projects
covered during their absences.
3. Academic honesty:
Scholastic dishonesty is treated with the utmost seriousness by the Instructor and the
College. Academic dishonesty includes, but it is not limited to the willful attempt to
misrepresent one's work, cheat, plagiarize, or impede other students' scholastic progress.
Consult the Student Handbook for more details.
 4. Students with disabilities:
Any student with a documented disability (e.g. physical, learning, psychiatric, vision,
hearing, etc.) who needs to arrange reasonable accommodations must contact the Student
Health Center at his / her respective college at the beginning of each semester. Faculties
are authorized to provide only the accommodations requested by the Student Health
Center.
5. Cell phones:
All cell phones must be muted, set to vibrate, or turned off during class. Cell phone
activity during class is deemed disruptive to the academic process and shall not be
tolerated. If you need to make or receive an emergency call, please leave the classroom.
Cell phones are strictly not permitted during exam.
6. Calculators, Laptops, Tablets:
Each student is required to bring a scientific calculator i.e. one which can calculate
power, roots to some class sessions as advised by instructor. Calculators are permitted
during class and exams.
The use of laptops in class for presentation purpose and for class assignments is allowed
and encouraged. Using laptops for other purposes during class is not allowed.
7. Student ID:
Students are required to obtain a Student ID. For additional information, consult the
Student Handbook. Parking Rules and Regulations Students are required to follow
Saigontech's regulations regarding parking and permits. For additional information,
8. Books, Tools, and Supplies:
Students are required to purchase and bring to class the required textbooks, tools,
notebooks, supplies, and writing instruments as required by the Instructor.
9. Dress code:
Dress code must be appropriate for the class. Students must dress in a way that clothing
and accessories do not compromise their safety, and the safety of others. Proper foot wear
is required in all laboratories. Absolutely no sandals or other footwear that exposes the
feet will be allowed.
10. Classroom & Laboratory Conduct:
Proper behavior is expected in all classes and laboratories. Foul language and horseplay
are not allowed. Making or receiving cell phone calls during class are not allowed.
Sleeping in class is not allowed.
11. Course withdrawal:
It is the responsibility of the student to officially withdraw from a course before the
official withdrawal deadline. A student who does not withdraw from a course by the
deadline will receive an "F" as the final grade. Also note that under Section 51.907 of the
Texas Education Code, an institution of higher education may not allow a student to drop
more than six courses.
12. Late submission:
A deduction of 10% (ten percentages) per day will apply to any late submissions of cases,
assignments, reports, financial project, etc. This rule is in place to ensure fairness among
students.

COURSE ACTIVITIES
  Chapter Quiz: Students are required to complete the chapter quiz online after
completing each chapter, and submit the result to the instructor's email.
 In-class discussion: students are required to participate in in-class activities, such as case
study discussion and group discussion.
 Business Plan Project: Each group of students is required to come up with a business
idea, prepare a business plan for that idea, and present it to other groups in class.
 Final Exam (Multiple Choice Questions and Essay): This exam is open book and will
be proctored in the class.

GRADING SCHEME
Grading will be based on assignments, class activities, class participation and attendance, group
discussion, case study, midterm and final exam. Late assignments will be marked down or
deducted some points (see in Course Policies - Late Submission Section). No assignment will be
accepted after exams (Midterm and Final exam). Exams cannot be made up EXCEPT in the
event of serious illness or emergency with prior Instructor permission. Points are accumulated
throughout the semester.

Grading scheme:

No. Activities Weights

1 Class activities, participation, attendance, group discussion, and case study 25%
2 Business Plan Project + Presentation 45%
3 Final exam 30%

The final grade will be evaluated based on the final score as below:

Grade Final Score

A 90 - 100
B 80 - 89
C 70 - 79
D 60 - 69
F 0 - 59

The passing grade is D

PLAGIARISM & CHEATING

Cheating:

Cheating is defined in this class as having someone else do your work or provide you with
feedback on an assignment that is intended to improve your score. It does not include asking
someone else to "proof" your paper for readability, spelling, and grammar. Cheating also
includes using sources of assistance other than those allowed for any assignment. For example,
exams will be open book and untimed. It is not permitted to work as a group or use outside
assistance. Students caught cheating will be assigned a failing grade for the semester.

Plagiarism:

Plagiarism is using someone else's work and presenting it as your own. This can take many
forms; however, the most common involves the copying and pasting of material from the
Internet. Whenever using information from another source, you must cite the source of that
information. You should review the link on citations in the resource section of the course
homepage. Please note that copying and pasting large amounts of information from the Internet
into a paper for submission is poor academic practice and is not worthy of a passing grade. Your
assignments are intended to elicit your thoughts not those of someone else. I also will compare
your exam responses to the text to ensure that you are not merely copying answers out of the
text. Paraphrasing is acceptable, duplicating is not.

The consequences for plagiarism are:

 Intentional plagiarism (failure to cite or indicate quotes accompanied by evidence

that intention to deceive): Failing grade for the semester.
 Inadvertent plagiarism (lacking major citation without an apparent attempt to
deceive): Zero assigned for the particular assignment without affecting other grades. This
does not apply to minor technical errors with citations; only to more substantial errors.
This includes the copying and pasting of source material for substantial portions of a
response, with citations.
Examples of Cheating or Plagiarism are:
o Representing the words, ideas or work of another as one's own in any academic
exercise (plagiarism), including the use of commercial term paper companies.
o Copying or allowing another student to copy from one's paper or answer sheet
during an examination. Allowing another individual to assume one's identity for
the purpose of enhancing one's grade in any of the following: testing, field trips or
attendance.
o Falsifying or attempting to falsify attendance records and/or grade rosters;
o Changing answers on a previously scored test, assignment or experiment with the
intent to defraud.
o Inventing data for the purpose of completing a laboratory experiment or case
study analysis with the intent to defraud.
o Giving and/or taking information during an examination by any means such as
sign language, hand signals or secret codes.
o Obtaining copies of notes, exams or exam questions by any means other than
distribution from the Instructor. (This includes copying and removing exam
questions from the classroom for any purpose.)

COURSE CALENDAR
Recommended
Week Date Content
Readings
1 Course introduction – Assignments
Chapter 1:
Entrepreneurs: The Driving Force Behind Small
06/15/2017 Business  
Chapter 4:
Strategic Management and the Entrepreneur

2 06/22/2017
Chapter 7: What is strategy? 
Buying an Existing Business by Michael E. Porter
3 Chapter 8: How to design a
New Business Planning Process: Feasibility winning business
Analysis, Business Modeling, and Crafting a model
06/29/2017 Winning Business Plan by Ramon Casadesus –
Masanell and Joan E.
Ricart (HBR Jan – Feb
2011)
4 Business Plan Project Report – Step 1 (30 How to write a great
points) business plan
by William A Sahlman
 Describe your products & services: what
are your value propositions?
 Describe the industry trends
 Perform Industry / sector analysis using:
o Key Success Factor frame work
o Porter's Five Forces Model
o Peer studies 
o SWOT model
 Performing market analysis in addressing
07/06/2017
the following questions:
o What are the demographic
characteristics of the market?
o Geographic location
o Identify the need for the products /
services
o Strategy to appeal to market
o What are the company's competitive
advantages
o How the company will overcome
the entry barriers to chosen markets

5 Chapter 14: Creating a Solid Financial Plan  

07/13/2017 (Students should bring laptops and/or calculators)

6 07/20/2017 Chapter 9: Building a Bootstrap Marketing Plan  

 Business Plan Project Report – Step 2 (10
points)

 Estimating your initial investment

requirements: fixed and long-term assets;
working capital; capital expenditure.
 Projecting monthly cash flow for the first 1
year.
 Evaluating the financial feasibility of the
project using Break-even point analysis,
NPV, IRR, payback period, and
profitability index. 
 Estimating SG&A, and major balance sheet
items

7 Chapter 11: Pricing and Credit Strategies  Ditch the discounts

07/27/2017 by Rafi Mohammed
(HBR Jan – Feb 2011)
8 Chapter 10:  
08/03/2017 Creative Use of Advertising and Promotion

9 08/10/2017 Business Plan Project Report – Step 3  

Management Team and Marketing Plan (20
points)

Describe how you will address the following

management issues:

 Who are the key executives and what are

their skills / experiences?
 What are the benefits of each executive to
the company?
 How the team is qualified to operate the
business?
 What are the external management
resources?
 What are your human resourec need?

Describe how you will address the following

marketing issues:

 What are your sales strategy?

 What are your product strategy?
 What are your price strategy?
 What are your promotion strategy?
  What are your distribution strategy?

10 08/17/2017 Final exam  

11 08/24/2017
Business plan - Final presentation and  
submission

EXAM FORMAT
Open / Close Number of Duration
Exam Exam Type Points Chapters
book questions (minutes)
Multiple Close 30 30 30
Final
Choice
exam
Essay Close 2 75 70