UNIVERSITY OF CEBU - LAPU-LAPU & MANDAUE

A.C. CORTES AVE. LOOC, MANDAUE CITY

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

IN
ENTREPRENEURSHIP

A
BUSINESS PLAN
OF
iTutor

SUBMITTED BY:

CUYOS, MAE ANDRIE

CAPALAR, NICOLE
RUBLICA, JANE NIÑA
TAGALOG, CLINT DEXTER

SUBMITTED TO:

Dr. Joselito R. Garciano, PhD.

 Acknowledgement

On the very outset of this project, we would love to extend our

sincere and heartfelt obligations towards the entire personage who have
helped us in this endeavor. Without their active guidance, help, and
cooperation, and encouragement, we would not have made progress in
this project.

At the very beginning we would like to express our deepest

gratefulness to Our Almighty God for giving us all the wisdom and
strength to finish the task on time.

We take this opportunity as well, to express our profound

gratitude and deep regards to our Dr. Joselito R. Garciano, PhD, his
exemplary guidance, monitoring, and encouragement throughout the
course of this project.

We also acknowledge with a deep sense of reverence, and

gratitude towards our family who have supported us morally and
keeping faith in us. Also, to our classmates who directly or indirectly
helped us to complete this project.

Lastly, we would love to acknowledge ourselves and genuine

appreciation to all the efforts we have put into the making of this
project. Big congratulations to ourselves to make this project all done.
LOGO
 TABLE OF CONTENTS

TITLE PAGE

ACKNOWLEDGEMENT……………………………………………………. ii
LOGO……………………………………………………………………………… ii
TABLE OF CONTENTS......................................................... iii

CHAPTERS
INTRODUCTION
Description of the Business ……………………………………………………….. 1
Location of the Business ……………………………………………………………. 1
Funding Requirement and Source …………………………………………….. 1
EXECUTIVE SUMMARY
VMGO ………………………………………………………………………………………. 2
Business Model ………………………………………………………………………… 3
Business Product and Position ………………………………………………….. 4
Wealth Improvement Approaches ……………………………………………. 4
Parties Supporting the Business ……………………………………………….. 5
BUSINESS DESCRIPTION
Product Description …………………………………………………………………. 6
Equipment Needed ………………………………………………………………….. 6
Size of the Business ………………………………………………………………….. 7
Personnel Requirement ……………………………………………………………. 8-9
ENVIRONMENTAL ANALYSIS
Trend in the Industry ………………………………………………………………… 10
Consumer Analysis ……………………………………………………………………. 10
Competitor Analysis ………………………………………………………………….. 11
Market Forecast ……………………………………………………………………….. 11
Market Share ……………………………………………………………………………. 11-12
Market Position ………………………………………………………………………… 13
Market Strategy ………………………………………………………………………...13-14
ORGANIZATIONAL PLAN
Form of Business Organization …………………………………………………. 15
Liability of the Owner ………………………………………………………………. 15
Organizational Structure ………………………………………………………….. 16
Role and Responsibilities of the Owner ……………………………………. 17
Proposed Salary ……………………………………………………………………….. 17
PRODUCTION PLAN
Production Schedule ………………………………………………………………… 18
Production Process ………………………………………………………………….. 18
Source of Materials ………………………………………………………………….. 19
Estimated Production Cost ………………………………………………………. 19-20
OPERATIONAL PLAN
Evaluation of Website Developer …………………………………………….. 21
Availing Procedure …………………………………………………………………… 21
Sales Procedure ……………………………………………………………………….. 21
MARKETING PLAN
Product/Service ………………………………………………………………………… 22
Place …………………………………………………………………………………………. 22
Price …………………………………………………………………………………………. 23
Promotion ………………………………………………………………………………… 23
People ………………………………………………………………………………………. 23
Positioning ……………………………………………………………………………….. 24
FINANCIAL PLAN
Major Assumption ……………………………………………………………………. 25
Projected Income Statement ……………………………………………………. 25-26
APPENDIX ………………………………………………………………………………… 27-31
 INTRODUCTION

Description of the Business

iTutor is a web-based platform which provides opportunities for

people with specialized skills to tutor aspiring students who want to
attain the same skills, all in the comforts of their own home. Similar to
Coursehero, a popular non-voice tutoring platform where it offers
tutorial services on students’ academic assignments. iTutor offers the
same type of service but mainly focuses on non-academic specialized
areas with real time online interaction.

Location of the Business

iTutor will be located at Opao, Mandaue City, Cebu.

Funding Requirement and Source

Our business requires an initial investment of Seven Hundred Thousand

pesos. We will get our funds from each of our personal savings, which is
86%, and 14% of it is from our loans in BDO. Our utilities cost 7%, and
the equipment we will use costs 21% of our initial investment.

p. 1
EXECUTIVE SUMMARY
Vision
To be known as a productive business with affordable quality
services that transforms the aspirants into persons of competence.

Mission
iTutor offers top class web-based tutoring platform for people
with specialized skills. iTutor commits to:

Singing Lessons
Public Speaking Lessons
Guitar Lessons
Ukulele Lessons
Piano Lessons

Goals

T – To be on top amongst other tutorial businesses

U – Ultimate friend of our customers, creating
T – Talented individuals that stays
O – Optimistic regardless of the world’s dynamic change with
R – Reliable and radical providers that
I – Implements
A – Adroit
L - Learners

Objectives

As a company, our objectives are;

A. Provides high quality services that will meet the customers’
satisfaction.
B. Develop a website that is very useful to the aspirants (clients).
C. Focuses in our business and gain profit in the future.
p. 2
BUSINESS MODEL
 Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Information Website development
Technology Creating the Online Students from
Partners Marketing/Promotion lesson materials interactions Elementary
that will meet the level, ages 5 to
Website standard for Calls or 13 years old
Manage website and
Developers quality tutorial who are
online queries e-mails
services. aspired to gain
new set of
Digital Service
Help the tutors in skills.
Providers
(Contractual) managing their
work schedule.
Online Banks Key Resources Channels
Partnership Provide flexible
online lessons for
(Contractual) Physical: Website Website
aspirants
Intellectual: Contract (students)
with partner online Social Media
banks and partner digital Account
service providers
Financial: start-up capital Zoom or Google
meet or Discord

Phone calls or
e-mails

Costs Revenue Streams

Value Driven
 Service Development  Service sales
 Website operations  Online payment method
 Customize service  Online tutorial arrangement
 Salaries
 Equipment/Technologies

p. 3
BUSINESS PRODUCT AND POSITION
 iTutor is a service mainly for aspirants who wants to acquire
specialized skills, mainly singing, public speaking, or playing musical
instruments. iTutor provides a web-based platform that allows online
tutoring interaction between tutors and students.
The business targets to tutor children in elementary level, ages 5
to 13. As the business grows in the future, we will then open the service
to higher levels.

Wealth Improvement Approaches

For us to maintain a better position and enhance our iTutor, we

are going to;

 To determine our weaknesses, for us to be able to enhance in

that particular point where we need to improved and to identify
those factors that could possibly affect our business in the long
run.

 Maintain a competitive advantage, iTutor competitive edge,

compared to the other tutorial services where in our iTutor have a
significantly higher quality services to offer. In our iTutor business,
we have qualities that can arguably to be considered the best
tutorial type of business among the others.

 To attend different seminars, that basically tackles about business

related to ours and education. Seminars are a big help for us to
feed up our minds about running a business, not just by getting
certificates but we can gain knowledge and helpful ideas on how
we must maintain our business.

 To conduct a survey, to determine our lapses, to know what are

the things we need to improve in our application and what
features or services they want to be added or to eliminate.
p.4
PARTIES SUPPORTING THE BUSINESS
 CLIENTS – are the ones who use the service and is the main source
of income of the business.

 WEBSITE DEVELOPERS – the ones who are in charge of making the

website of the business.

 EMPLOYEES – the ones who are in charge of the clients and giving
them a satisfactory service.

 CREDITORS – the ones who pushed their ideas and knowledge in

order to give birth to this business.

p. 5
BUSINESS DESCRIPTION
PRODUCT DESCRIPTION

iTutor, is a web-based platform that offers non-academic tutorial

services to elementary students, ages 5 to 13 years. They may choose
from the following offered courses; Singing, Public Speaking, Guitar,
Ukulele, and Piano tutorials.
Adapting flexible learning, students will be tutored online, which
will be convenient as they will learn at the comforts of their own home.

EQUIPMENT NEEDED

Desktop Computer
Mobile Phone
Webcams
Noise cancelling
headphones w/
mic
Musical
instruments
Routers
Office tables and
chairs
Air conditioner
microwave
Mini fridge
Coffee maker

p. 6
SIZE OF THE BUSINESS
For the main office, iTutor will rent an office room at Opao, Madaue City.
The space to be rented has an allotted 150 SqM office space. The space
is a well ventilated room, fully air-conditioned, with office cubicles, and a
break room complete with a mini kitchen and accessible comfort room.
The hired tutors are to be working from their own homes, provided that
they have their desktop computers, headphones and mics and a space to
facilitate an online class.

“The picture above is the office room plan”

p. 7
PERSONNEL REQUIREMENT
POSITION REQUIREMENTS
Public Speaking  Bachelor’s degree in Communications or
Tutor Bachelor’s degree majoring in English
 Has proficiency in public speaking
 Must submit certificates to prove the
credibility as a public speaker
Singing Tutor  Bachelor’s degree in Music or Music
education
 At least two years of teaching experience in
singing
 Certificates to prove credibility as a singer
Guitar, Ukulele  Bachelor’s degree in Music or Music
and Piano education
Tutor  Mastery in playing the instruments
 At least two years of experience in teaching
musical instruments
Secretary  Associate’s degree in related field
 Prior administrative experience
 Excellent computer skills
General  Bachelor degree in Business Administration
Manager or related are
 At least five years of experience in the same
role
 Strong leadership qualities
 Good knowledge of different business
functions
Marketing  BS in Marketing Advertising or
Coordinator Communications
 Past work experience of similar role
 Proficient in MS Office, Photoshop and other
web editing packages
IT Manager  Bachelor’s degree in Computer or
Information Science
 Experience working with stakeholders to
communicate issues while enhancing the
system
  Able to understand end-user problems and
convey them in technical language to other IT
 professionals.
Financial  Bachelor's degree in finance or accounting.
Manager  Strong Excel skills.
 Excellent ability to problem solve along with
solid analytical skills, understanding of the
business process, and systems optimization.
 Prior experience of the same role

Human  Bachelor’s degree in related field

Resources  Prior experience of the same role
Manager  Must have excellent interpersonal skills, and
decision-making skills.
Security Guard  Must be atleast High School Graduate
 Physically and mentally fit to work as a
security guard
 At least 20 years old but not more than 50
 Exempted or have undergone pre-licensing
training course/ basic security guard course
 At least two years of experience as a security
guard

p. 9

ENVIRONMENTAL ANALYSIS

TREND IN THE INDUSTRY

 As we all know, the pandemic brought massive changes in this
current new normal, and we can’t deny that things will not go back to its
original state once it’s all over. Majority of the business sectors are now
joining the digital trend to be able to adapt to the demands of the world.
Thus, we now observe businesses are opening options in an online set-
up.
In terms of education, online classes are being adapted. What was
once optional, becomes the mandatory arrangement for education to
continue. With this current trend, we believe that the opportunity for
iTutor to become a successful business is at a high percentage. Aside
that iTutor offers the not so typical set of courses, but it is also adapting
a flexible learning set up that makes teaching and learning convenient.

CONSUMER ANALYSIS

The clients, or as we prefer calling the “aspirants” are the ones

who enroll and avail the set of courses offered in our web-based
platform. They are in the elementary level, ages 5 to 13 years. To have a
lot of client/aspirants we need to present a learning set-up that’s
conducive and adaptable for their ages. That way, the parents will most
likely would want to enroll their children to be tutored earlier.
As we start the business, we are going to focus first with the
target group of clients. Granted that the business improves and becomes
more established, we will then also cater the higher level, mainly the
high school students, ages 13 to 18 years.

p. 10
COMPETITOR ANALYSIS

The competitors of iTutor have their own features and set of

courses offered. Commonly, their main focus is to tutor students’
academic papers or subjects. There are a lot of online tutoring company
that offers academic related subjects but few to none which offers
online tutoring of non-academic subjects. That’s why iTutor offers
courses which focus to enhance or develop the skills of the students.

MARKET FORECAST

iTutor is going earn more profit, especially today that the online
tutoring services are highly in demand. People would want to acquire
new set of skills, especially the parents who wants their children to
perform well not just in their academic performance but also in their
extracurricular performances to enhance competence. iTutor expects to
boom

MARKET SHARE

The industry of online tutoring services is in the current trend in

the modern world. There are top five competitors of our business which
are mostly used by the Filipino elementary students. These apps are in
the field of online tutoring services: Brainly, Quora, Coursehero,
Edukasyon, and Masterclass.
As per the percentage indicated in graph below, it shows that 23%
of the market share belongs to Brainly, 21% for Coursehero, 19% for
Quora, 16% for Edukasyon, 13% for Masterclass, and we will have 8% of
the market share as we just open the business.

p. 11
 MARKET SHARE

8%
23%
13% Brainly
Coursehero
Quora
Edukasyon
Masterclass
iTutor
16%

21%

19%

p. 12
MARKET POSITION

QUALI
HIGH Master
Class
iTutor

Courseh Quora
ero PRICE
LOW HIGH

Edukasy Brainly
on

LOW

“The figure above shows the market position of iTutor and its competitors”

MARKET STRATEGY

Starting a business is never easy, so a careful and systematic

planning is to be emphasized in order to run the business smoothly.
First, a survey is to be conducted to find out the perfect approach of our
business to the market.
Next, we are going to identify our strengths as well as the
weaknesses. Where does our business excel and where does it lacks
with? This is to determine how we can strengthen our business more
and how we can cope up with our weaknesses.
p. 13
 It will then be followed by the developing of our website. After the
website is develop, we will apply for licensing so we can run our site and
also apply to Google adsense for additional income, then proceed to a
soft release of the site.
For promotion, we will introduce our business to our friends and
relatives, they’ll be the ones to promote it soon to their friends when
they find our business serviceable and convenient. Another is through
online ads, this is why we applied to google adsense, for online
advertisement.
We will also cater the FAQ and suggestions from the clients
through our site. That way we will be able to consider the needs and
wants of our clients, and be able to cope up with our lapses earlier.
After systematic and careful running of the business, and once it is
already becoming known to the people, we will still continue to upgrade
our system and hopefully improve the business.
 p. 14
ORGANIZATIONAL PLAN

FORM OF BUSINESS ORGANIZATION

iTutor has a partnership form of business organization, it is

managed and owned by the respective business partners; Mae Andrie
Cuyos, Clint Dexter Tagalog, Nicole Capalar, and Jane Niña Rublica who
are Filipino citizens and has the legal right to own and build a business in
the Philippines, provided that the proper application of license and
permit were complied and granted by the local government.

LIABILITY OF THE OWNER

The business owners have equal liability, if so, when the business
incurs debts that the profit cannot pay, the owners are then liable and
responsible to pay with an equal amount of money. Failing to do so,
creditors may sue the owners to satisfy the debts.
If one of the owners has personal debts, the creditors may go
after that owner’s share of the profit to satisfy the debt.
Along with the liability of debts, as business partners, they will
have equal responsibility for any mishaps that may happen to the
business.
 p. 15

ORGANIZATIONAL STRUCTURE

iTutor

MAE ANDRIE CUYOS NICOLE CAPALAR JANE NIÑA RUBLICA CLINT DEXTER TAGALOG
cuyosmaeandrie@gmail.com capalarnicole7@gmail.com janerublics21@gmail.com clintstalkers@gmail.com
Co-owner Co-owner Co-owner Co-owner

Secretary Secretary Secretary

Secretary

General

Marketing IT Manager Financial Human

Tutors
Marketing Tutors
Technical Finance

Tutors

Security
 p. 16
ROLES AND RESPONSIBILITIES OF THE OWNER

As owners of the business, we are the ones that have the

complete and equal authority to make strategic decisions to clear the
path of any obstacles that the business might encounter. We are
responsible in maximizing revenue, profit, cash flow, income, and the
long term net worth. We also look over strategic acts to neutralize or
eliminate weaknesses, as well as combat increasing competition. We
make sure that the state of the business is in good condition. Lastly, we
make sure that the satisfaction of not just the customers but also the
employees are provided to ensure better revenue and outstanding
performance from the employees.

PROPOSED SALARY

DESIGNATION MONTHLY SALARY YEARLY SALARY

Owners Php 35 000 Php 420 000

General Manager Php 25 000 Php 300 000
Marketing Coordinator Php 20 000 Php 240 000
IT Manager Php 20 000 Php 240 000
Financial Manager Php 20 000 Php 240 000
HR Manager Php 20 000 Php 240 000
Marketing Team Php 18 000 Php 216 000
Finance Team Php 18 000 Php 216 000
Technical Team Php 18 000 Php 216 000
Tutors Php 18 000 Php 216 000
Secretary Php 20 000 Php 240 000
Security Guard Php 15 000 Php 180 000
Total Php 247 000 Php 2 964 000
 p. 17
PRODUCTION PLAN

PRODUCTION SCHEDULE
Tasks WEEK

Distribution of e-learning 1&2

materials to tutors
Enrollment 3

Assigning of class loads to tutors 4

Start of tutorial class 5

The table above shows the operation schedule of the business. It

will take at least 1 month for the tutor classes to start. This will be the
operation schedule for when all the necessary licensing, pre-operational
planning and website developing are complete.

PRODUCTION PROCESS

 Distribution of learning materials- The e-learning materials will be

distributed to the tutors via emails. This is to serve as the basis for
the tutor’s preparations before class
 Enrollment- In order to process the enrollment, clients should sign
in first to our website. Then they will choose the desired course as
well as choose from the available class schedules. The payment
for the first month will have to take place during the enrollment
process through online payment. Once all of it is processed, the
student will then be successfully enrolled.
 Assigning of class loads- after the enrollment, the number of
students will already be identified, and the tutors will then be
assigned with their class loads, containing the tutorial class
schedule as well as the students assigned.
 Start of tutorial classes- after the pre-class processes, the start of
tutorial class will then take place.
 p. 18
SOURCE OF MATERIALS

We will be choosing a local website developer for the website,

and for the equipment needed, we will be canvassing potential stores
with affordable pricing but with quality products.

ESTIMATED PRODUCTION COST

EQUIPMENT QUANTITY AMOUNT

NEEDED AND
OTHER EXPENSES
WEBSITE 1 Php 50 000
DEVELOPER
DESKTOP 10 Php 100 000
COMPUTERS
Webcams 10 Php 2 000
Noise cancelling 10 Php 3 000
headphones w/
mic
Routers 1 Php 5 000
Office tables and 4 Php 20 000
chairs
Air conditioner 1 Php 13 000
microwave 1 Php 3 000
Mini fridge 1 Php 3 000
Coffee maker 1 Php 500
TOTAL Php 199 500

MONTHLY EXPENSES AMOUNT

UTILITIES Php 15 000
INTERNET Php 2 000
EMPLOYEES’ SALARY Php 247 000
OFFICE RENT Php 30 000
TOTAL Php 302 000

ESTIMATED PRODUCTION COST AMOUNT

EQUIPMENT AND OTHER Php 199 500
EXPENSES
MONTHLY EXPENSES Php 302 000
TOTAL Php 501 500

p. 20
OPERATIONAL PLAN
EVALUATION OF WEBSITE DEVELOPER

The website will be developed by the Pixelworks, a website

development company which is based in Quezon City, Philippines.
Pixelworks has almost 30 years of experience building websites and won
the Philippine Web Awards in both 1997 and 2011.  We think that
Pixelworks the website developer that we need.

AVAILING PROCEDURE

To be able to avail to the web development service of the

Pixelworks, we must first sign up and log in to their customer portal,
pixelworks.com. After which, the transaction is expected to follow
through once we successfully inquire to them.

SALES PROCEDURE

p. 21

MARKETING PLAN
PRODUCT/SERVICE

iTutor, is a web-based platform that offers non-academic tutorial

services to elementary students, ages 5 to 13 years. They may choose
from the following offered courses; Singing, Public Speaking, Guitar,
Ukulele, and Piano tutorials.
Adapting flexible learning, students will be tutored online, which
will be convenient as they will learn at the comforts of their own home.

PLACE

iTutor’s main office will be located at Opao, Mandaue City, Cebu.

The tutors will be working from home, provided that they have the
necessary equipment needed to cater a tutorial class.

“Satellite view of the place”

p. 22

PRICE
 The service that we offer is a tutoring service. A course is to be
completed for five months, and the clients are to pay the service per
month.
The price for the whole five month course is 30 000, and they will
pay 6 000 in pesos per month, via online transaction.

PROMOTION

We will introduce our business to our friends and relatives, they’ll

be the ones to promote it soon to their friends when they find our
business serviceable and convenient. Another is through online ads, this
is why we applied to google adsense, for online advertisement.

PEOPLE

iTutor will not run smoothly without the capable people who will
collaboratively work to ensure the business’ development. For that
reason, we are going to hire people who are experts in a specific area of
the business. We will make sure of their credibility and will make careful
hiring of prospected employees.

p. 23
POSITIONING

The above figure shows the market position of iTutor, in which

iTutor belongs to the position of high price but with high quality. iTutor
aims to provide a personalized service which will give the satisfaction of
the clients.

p. 24

FINANCIAL PLAN
MAJOR ASSUMPTIONS

The business wants to be of service to the right number of clients

in order to gain profit and continue the business growth. With pre-
operational studies, planning, and preparation, iTutor is expecting a
starting number of atleast 100 students to be enrolled during its
operation.

PROJECTED INCOME STATEMENT

The business offers tutoring business in which it aims to help

students who wants to acquire non-academic skills. Our service will be
charged Php 30 000 for the whole five-month course which they can pay
monthly for Php 6 000 in pesos through online transactions. In a year,
we will have 10 operating months.
As we expected at least 100 students will enroll to our offered
courses, below shows the projected income of the business.

ESTIMATED NO. OF SERVICE TOTAL

STUDENTS CHARGE/COURSE
100 Php 30 000 Php 3, 000, 000
(Php 6, 000/month) (Php 600, 000/month)

p. 25
The business have Php 700 000 for initial investment. We expect
100 students to be enrolled in a five-month course, and below shows the
projected gross profit that the business will gain.
 MONTHLY YEARLY (with 10
operating months)
OVERALL EXPENSES Php 501,5OO Php 5,015,OOO
SOLD AMOUNT Php 600,000 Php, 6,000,000
PROJECTED GROSS Php 98, 500 Php 985, 000
PROFIT

With the projected yearly gross profit, it is expected that the

period of recovery for the initial investment will be 1 to 2 years.

p. 26
Appendix
“The picture above is the office room plan”

p. 27
 MARKET SHARE

8%
23%
13% Brainly
Coursehero
Quora
Edukasyon
Masterclass
iTutor
16%

21%

19%

p. 28
 QUALI
HIGH Master
Class
iTutor

Courseh Quora
ero PRICE
LOW HIGH

Edukasy Brainly
on

LOW

“The figure above shows the market position of iTutor and its competitors”

p. 29

SALES PROCEDURE
p. 30
“Satellite view of the place”

p. 31