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YOU R D IGITA L TR A NSF OR MA TION P A R TNE R

CETRIX CLOUD
SERVICES
KSA
Version 2.0 | May 2021
TABLE OF
CONTENTS
Cetrix Deck Guidelines
• About Cetrix • International & Local Clients
• Cetrix Methodology • Testimonials
• Salesforce Overview • Customer Referrals
• Salesforce in Different Industries • Cetrix Proud Moments in KSA
• Hubspot Overview • Contact Us
• Hubspot Products
• Cetrix Proud Moments in KSA
ABOUT CETRIX
Our Mission and Vision
We are a software development company
offering a suite of services to help
connect you with your customers. For
over 10 years, we have been helping
enterprises around the world transform
their businesses and engage with their
customers by creating effective digital
solutions through innovative
technologies.
OUR STORY
Founded in 2011
Completed more than 300 projects

Our Development Center


Located in Saudi Arabia, USA, Malta,
Ukraine and India.

Our Team
Group of highly experienced Salesforce
architects, project managers, business
analysts, and UX/UI designers.
CETRIX STRATEGY

DIGITAL 2030 AGILITY


Define strategy for businesses moving towards digital Accelerate growth, improve agility, and unlock the
transformation in Saudi Arabia with the goals of Vision potential of your business to be more productive and
2030. profitable

DIGITALLY PRO-ACTIVE
EXPERT
Expert business consultation, data analysis, marketing Customer-Centric, Responsible, Number #1 Salesforce
automation as well as development, integration, and cross- Delivering Partner in Saudi Arabia.
platform data migration.
Our Core Values
1 CERTIFIED
PARTNER
3 5/5 CUSTOMER
RATING
All our consultants are We are diligently focused on
Salesforce certified. our customer’s success

2 320+
SUCCESSFUL
4 CONSISTENCY WITH
AGILITY
PROJECTS our focus on our customer’s success,
320+ projects delivered whether it’s helping them achieve growth or
Globally and still counting. taking a product to market faster.
CETRIX CLOUD
METHODOLOGY
Roadmap strategy
At Cetrix, we understand
Businesses and the need to
discover the right strategy
and roadmap, hence we
follow a step-by-step
procedure in every project
Salesforce Silver Partner
Qualifying as a Salesforce Consulting Partner in 2015 is an achievement.
Cetrix is very proud of. Becoming a Silver Partner requires meeting numerous
Salesforce.com criteria for things such as sales performance, number of
Salesforce certified professionals and overall customer satisfaction. Partners
have proven their excellence and expertise, which is why we have maintained
our Partner status for 6 consecutive years, and we are officially The #1
Salesforce partner in KSA.
The Face of Sales is Changing “Collaboration happens with
lots of emails,Trusted
texts, calls,
Helping is the new selling there is potential loss of
information”.
“Complex to access real-time
information in different
systems, projects can slow
down due to this “Data entry will always be
inefficiency”. tedious, but I don’t want to
duplicate my efforts”.

“Quoting is a critical task


and we must make sure
we have full visibility as
well as ensuring proper Productive
follow up”.
Sparse Information makes it hard to Beat the Quota

68 %

Manual Processes Lack of Visibility Outdated Systems


Non-automated Management becomes re- Hard to access information on- Time per day
Data Entry active the-go salespeople
Poor data quality No single view of customer Disparate systems spend not selling
Difficult to customize
WHAT IS
SALESFORCE?
✔ The only CRM which can be customized ✔Einstien Analytics
to any industry to match your Business ✔ Forecasting
Processes ✔ Contract Management
✔ Combine Data in Silos to give you a 360- ✔ Marketing Automation & Social
degree view of your Customers and Media Tools
Business ✔ 3000 APPs in APPExchange

✔ Powerful Reports & Dashboards to ✔ Native Integrations & APIs for

reflect Company KPIs integrating any legacy system and 3rd

✔ Scalable, Flexible, Agile party systems

✔ The Most Innovative Product to match


Global Competitive Environment
SALESFORCE
FEATURES
Salesforce Offers a 360° Customer Approach.

With Sales Cloud, you can grow your accounts

faster, find new customers faster, and close

deals faster — from anywhere. close more deals.

get more leads. Accelerate productivity.


Why do we recommend
salesforce?
Sales Cloud Customers report increase in

+45% +39% +40%


Forcast accuracy Lead conversion Sales productivity
rate rate

+32% +34%
Sales revenue & Sales deal closure
win rate rate
In Today’s Complex Market,
Manufacturers Need to...
Target market

SOURCE: IDC, WORLDWIDE SEMIANNUAL SOFTWARE TRACKER, APRIL 2020


CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management,
Customer Service, Contact Center, Advertising, and Digital Commerce Applications.
Industries in which Salesforce is present

Salesforce for
every industry
From small businesses to
FORTUNE 500** companies,
over 150,000 Salesforce
customers are flourishing on
their secure, scalable cloud
platform.
ALL NON PROFIT COMPANIES GET 10 SALESFORCE
INDUSTRIES IN WHICH LICENSES FREE
SALESFORCE IS PRESENT
The Nonprofit Success Pack (NPSP)

• Breakdown silos between fundraising,


marketing, programs, and leadership
• Constituent Relationship Management
• Instant analytics and income forecasting
for your major beneficiaries
• Segment and craft highly personalized
communications
• Unified view of supporters and revenue
to create donor-centric experiences at
scale to drive fundraising performance
CETRIX RECENT PROJECTS
ALGONQUIN COLLEGE GALVANIZES STUDENT
INDUSTRIES IN WHICH RECRUITING WITH SALESFORCE
SALESFORCE IS PRESENT
Education Cloud

• Track all of your constituent relationships,


from prospects and students to alumni
and donors.
• Solutions across the student lifecycle.
• Connected Campus by bringing together
education data through system
integration, connecting your institution’s
student information system, student
management system, school management
system, and other school software.
CETRIX RECENT PROJECTS
ALGONQUIN COLLEGE GALVANIZES STUDENT
INDUSTRIES IN WHICH RECRUITING WITH SALESFORCE
SALESFORCE IS PRESENT
Education Cloud

An Entity-Relationship
Diagram (ERD) of how
HEDA works with each
database object and their
relationships.
INDUSTRIES IN WHICH
SALESFORCE IS PRESENT
Professional Services Industries- FINTECH

• Delivering a holistic, connected, client-centric


• Connected insight and effective knowledge transfer
for a more complete, accurate understanding of their
clients’ complex needs
• Seamless customer engagement on all channels
• More focused, efficient, and agile: including
automation processes across the value chain
• intelligent and responsive engagements

CETRIX RECENT PROJECTS


THE VALUE OF SALESFORCE CRM FOR THE
INDUSTRIES IN WHICH CONSTRUCTION INDUSTRY AND ENGINEERING
SALESFORCE IS PRESENT
Construction & Contracting

• Management of bids, projects, resources,


suppliers, operations, and more
• Improve communication between contractors,
owners, architects, and the construction team.
• Document, edit, and share critical information
while at a job site
• Quickly generate RFPs, quotes & proposals
• Track shipments, equipment, and materials

CETRIX RECENT PROJECTS


ALL NON PROFIT COMPANIES GET 10 SALESFORCE
INDUSTRIES IN WHICH LICENSES FREE
SALESFORCE IS PRESENT
Energy and Power

• Modernize the Utility Experience


• Deepan Stakeholder and Ecosystem
engagement
• Seamless customer engagement on all
channels
• Drive growth with personalized
commercial and industrial sales
• Streamline Field Operations
INDUSTRIES IN WHICH
SALESFORCE IS PRESENT
Pharmaceutical Industry
SEE HOW CUSTOMERS ARE SUCCEEDING WITH
INDUSTRIES IN WHICH SALESFORCE FOR HEALTHCARE AND LIFE
SCIENCES.
SALESFORCE IS PRESENT
Pharmaceutical Industry

• Evolved commercial strategies and models


• Going beyond the pill
• AI and the cloud
• Cross-industry and enterprise collaborations

Why?

While competing for price, access, and part of the


patient experience, they also have to meet rising
expectations in an increasingly consumer-centric
ecosystem

CETRIX RECENT PROJECTS


SEE HOW CUSTOMERS ARE SUCCEEDING WITH
INDUSTRIES IN WHICH SALESFORCE FOR HEALTHCARE AND LIFE
SCIENCES.
SALESFORCE IS PRESENT
Jamjoom Medical Solutions JMI has pioneered the manufacturing of Disposable Medical Devices and
Healthcare Items in the Kingdom of Saudi Arabia and across the Gulf region. Their focus is to improve the
health and life of an individual. They manufacture and market safe, effective, and quality products under
state of art manufacturing facilities and ensuring the industry’s best quality standards.

Challenge

Lack of visibility of Customer Data,


Sales Data, Sales Activities and
Pipeline. Data was scattered

Solution

Salesforce Sales Cloud


SEE HOW CUSTOMERS ARE SUCCEEDING WITH
INDUSTRIES IN WHICH SALESFORCE FOR HEALTHCARE AND LIFE
SCIENCES.
SALESFORCE IS PRESENT
HealthCare Industry

• Evolved commercial strategies and models


• Enhance patient relationships and increasing the
quality of medical services provided
• Physician Referral Management
• Healthcare Professional Engagement in Life Sciences
• Healthcare Payers
• Task management, case management and tracking,
care plan management assessments, mobile apps
integration

CETRIX RECENT PROJECTS


HOW A SALESFORCE REAL ESTATE CRM CAN HELP
INDUSTRIES IN WHICH YOUR BUSINESS
SALESFORCE IS PRESENT
Real Estate

• Faster Response Times


• Intuitive Automation
• Centralized Database
• Easier Correspondence
• Immediate Evaluation

CETRIX RECENT PROJECTS


HOW A SALESFORCE REAL ESTATE CRM CAN HELP
INDUSTRIES IN WHICH YOUR BUSINESS
SALESFORCE IS PRESENT
Real Estate

FIGURE: VIEW OF PROPERTIES WITH EXPLORING 3D WALKING TOURS, FIGURE: EXAMPLES OF DYNAMIC MAPS
VIEW FLOOR PLANS, AND FLOOR SECTOR FEATURES (OPTIONAL) SHOWING DETAILED LOCATION OF PROPERTIES
WITH ZOOM +/- AND SATELLITE/MAP VIEWS
SEE HOW MANUFACTURERS ARE DELIVERING
INDUSTRIES IN WHICH PERSONALIZED CUSTOMER EXPERIENCES
SALESFORCE IS PRESENT
Manufacturing Industries

• Unify Account Planning and Forecasting


• Align Sales and Operations.
• Pain Point is information silos across multiple systems, including
CRM, ERP, and supply chain planning systems.
• Sales agreements empower manufacturers to unify run-rate business
with data stored in ERP & OMS systems with negotiated contract
terms. Why?
• Seamless customer engagement on all channels. Customers have come to expect not just a great
• Real-time insights into customer, product, and pricing performance. product, but personalized service, mass

• Streamline Field Operations. customization, and user-friendly digital-first


interaction.
CETRIX RECENT PROJECTS
POWER INCENTIVE PROGRAMS
WITH SALESFORCE

Why?

• Drive channel sales with a single source of truth


• Nurture trusted channel partner relationships
• Efficient incentive programs with Rebate Management
INDUSTRIES IN WHICH
SALESFORCE IS PRESENT
Manufacturing Cloud
Hubspot Gold Partner
Being a HubSpot Gold Partner means that we've aced the use of HubSpot's
software, plus we've proven our ability to consistently delight our clients.
Reaching a milestone like this demonstrates our involvement in the inbound
marketing industry and our dedication to satisfying our customers’ wants and
needs. In addition, a Gold Level Agency Partner Certification gives us even
more resources to keep helping our clients!
What is HubSpot?

HubSpot is an inbound marketing and sales software


that helps companies attract visitors, convert leads, and
close customers. You can use their tools to host web
and landing pages, create blogs and email sequences,
and manage interactions with your leads and
customers—all while analyzing the success of campaign
and tracking user behavior.
Hubspot Overview
Hubspot Products
Hubspot Products
Hubspot Products
Hubspot Products
CLIENTS WE SERVED BY INDUSTRIES
INTERNATIONAL & LOCAL
CLIENTS

We have served more than 200 clients in different sectors and industries including several the fortune
500 businesses.

AND MORE...
"Finding the Cetrix website was my first touch with
inbound marketing – the more I read, the more
convinced I was that this was how we could really
start and grow a successful business,"

Alen Salamun, CEO

KOA found that their startup exceeded their expectations in many ways. As well
as enabling them to hit the ground running
Challenge Solution Result
The Solution From the onset, KOA used Cetrix’s
KOA is a startup in an already crowded Cetrix COS gave them a distinct advantage over
marketing automation tools to identify keywords
destination marketing arena with a lot of their competitors through its data collection and
clutter. They specialize in promote lodging in that would increase website ranking with search
manipulation features. It equipped KOA to:
Croatia. The KOA team felt that start-up engines. Cetrix allowed KOA to:
goals could be achieved by utilizing inbound • Better identify SEO terms enabling more
marketing techniques which the
• Identify keywords pertinent to their business.
targeted marketing and content. 70% increase in
competitors were not using. • Exploit those keywords in SEO for their bookings.
• Tailor discussion with potential clients which
website, landing pages, blogs and emails.
resulted in improved engagement. 65% increase in leads.
Gather pertinent information about customers

through calls-to-action.
• Deliver more engaging and relevant landing 50K website visits
pages. each month. This is over 3 times
• Identify which phase each client is at and post the projected figure.
• Use the dashboard as the new ‘home’ for Sales
personalized information relative to that
Managers.
client’s requirements.
Cetrix provided a full marketing platform for
this travel company. It would meet GET’s
entire e-marketing needs.

Cetrix was so effective at organizing data, a huge improvement in up-selling was


experienced almost immediately.
Challenge Solution Result
• Cetrix having undertaken an internal
GET were also relying solely on an existing UI’s new COS platform in Cetrix ensured a state of
assessment of Globus Europe Tours (GET)’s e-
database of clients for online marketing the art content management system to be put in
marketing strategy, this travel company,
campaigns. This meant that insufficient leads place which:
specializing in air travel, found that existing
were being generating and nurturing of existing
programs were inadequate in delivering Created a more personalized experience for
customers was poor. GET’s required a new •
expectations. A substantial hurdle was that
multiple divisions of the business were using
platform and their requirements were: prospects resulting in improved lead conversion. 35% increase in monthly
different platforms for delivering online Delivered an inbound marketing strategy which site traffic.
• Merge multiple CMSs into a single platform. •
marketing. This created duplicates,
inefficiencies and lack of collaboration.
improved both quality and quantity of leads. 20% increase in monthly
• Increased lead generation and conversion leads
Ultimately, these disparate platforms were • enhanced the user experience and increased
through more effective social media
costing leads and thus sales. Another weakness campaigns. response rates. 106% increase in
was that GET’s websites and general online revenue for particular channels
marketing attempts were not generating • Used Cetrix ’s Marketing Automation Tools to
Improved customer engagement. segment their contact list based on specific of business.
enough sales growth. •

destination and other requirements.


“Salesforce Helped us automate all our
processes which reduced the manual work
significantly”
- Muhammed Humayed, Program Manager

Now we have better visibility over our data due to the easy-to-
use built-in reporting tools
Challenge Solution
MISK Academy trains and equips Saudi nationals in • Develop an integrated system that is in line with MISKs operational
75%

various areas of expertise, ranging from software excellence plans


• Develop an ability to capture student information and use this as part of the
development to engineering. MISK works with two major students’ application to courses (Student Profile). better visibility over
partners: Udacity and General Assembly. Develop a student admission process that takes into account operational
Currently, MISK has little to no visibility of their various

their data due to the
• excellence plans. easy-to-use built-in
course cycles, student insight and partner development. • Capture student information (basic details, educational details, employment
• Their objective is to unify various data points and view details…). reporting tools
through a single interface whilst delivering best-in-class • Integrate with Wordpress Gravity forms.
experience to both students and partners. • Integrate with Cybersource payment gateway.
• They also want more control over their processes and to • Partners to have access to system and ability to build their courses in this
view their success/failure across reports and dashboards. system.
• Send out and collect surveys and their results.
• Capture various success metrics on students.
• Customizable Dashboards and Reports with Key Performance Indicators
Industry: Education Segment: Courses •
(KPIs) to measure and track business success
All important information will always be accessible on computer and mobile
“Without a doubt SF has a very positive
impact on our company especially on our
Sales team.. I’m sure SF will have more
business impact by time.”

- Al Abbas Al Barakati - Sales and Marketing Director


Cloud Solutions

More visibility on the day-to-day sales activates like never before.


Challenge Solution
• Working in Silo → department Y doesn't know what department X is doing • Lead Nurturing processes, conversion, Key fields
• No track of the incoming Leads, Opportunities and On-Going Sales activities • Opportunity Stages, Key fields
• Lack of visibility of finance department and project management in the • Products and Price Lists
account • Quotation and Quote Revisions Tracking
Lack of visibility between the teams → managing the delivery Users, Profiles, Roles and security settings
80%
• •

• No centralized system for records • Reports & Key Performance Indicators


• Expansion of the team → marketing team & operation teams are expanding • Einstein Analytics Dashboards Configurations increase in employee
so need better visibility of the pipeline. • Workflows, Automations and Approvals
• Leads are kept in the shared folder and they keep updating the Excel sheet • SharePoint Integration productivity
• No track record of reason of lost deals. • Email Integration and Configurations
• A lot of time is wasted in preparing proposals and getting approvals. • Axios Customer Support Services Integration

Industry: Information Technology & Services Segment: Healthcare Solution


“The project was successfully completed
and exceeded the customers expectation”
-

The campaigns were started as scheduled on time and the performance


of the system gained excellent results for the marketing team.
Challenge Solution
• ABB has been using Salesforce as the leading platform • Cetrix was selected to provide the Pardot support for
for all activities including Sales, Marketing and development and customization to run the new marketing
Operation. campaigns.
Helped in closing deals
• There have been an increasing demand by the company • This included creating new landing pages, and engagement faster by
to better utilize the platform and to run new marketing studio programs.
campaigns 60%
• ABB is using Pardot integrated with Sales Cloud for their
marketing

Industry: Engineering & Technology Segment: Electrification, robotics, automation and motion portfolio
“Cetrix exceeded the expectations of the
client by providing extensive support even
after the project was live.”
-

The projects was successfully completed with full satisfaction Mobile app

Challenge Solution
Migration
• Avery Dennison with over 25,000 employees use • Cetrix analyzed the Salesforce Org to migrate to the Lightning Experience to
Salesforce as the heart of their operation and Sales. and prepared a detailed plan with the steps and stages of the migration Lightning
consisted of 16 sections.
• Client has been using Salesforce with the Classic mode
and there was a need to migrate the platform to Lightning • The risks for each section was analyzed separately and the preventive and
Experience to get the most out of evolving Salesforce correction plan was prepared for each section as part of the plan.
platform.
• Detailed project management schedule for completing each section was
70%
• The company wanted to use some of the new features prepared and resources allocated. faster employee
including using the Salesforce mobile app and optimizing onboarding
the whole business processes within the company for • A sever testing and multi-step deployment plan from Sandboxes to the
Sales and marketing. Production environment was planned and performed to minimize the risk
and make this a very smooth and hassle-free transition.

Industry: Manufacturing Segment: Pressure-sensitive Materials & Medical products


“This project was completed with 100%
success on time and budget.”
-

It is a fantastic CRM. It has infinite ability. The most important part of using
Salesforce is understanding all of its key features and how to operate it.
Challenge Solution
• Live nation with 10,000 employees has different divisions. • Cetrix designed the complete platform from scratch after 15 discovery meetings
with different managers at the company.
• One of the divisions for the VIPs needed to have a spate
Salesforce Org to manage their custom and unique business • The discovery meetings included detailed discussions about the needs and
processes. expectations of each manager with a different role.
The platform also included 4 methods of collecting payment from customers,
50%

• This included the comprehensive solution from the lead
generation, nurturing, offering the products and services and making it easy and feasible to select the preferred payment method
closing deals.
• Cetrix complete the custom development of the Sales Cloud platform with increase in Managers’
• The project was an integration of 2 Sales Cloud Orgs to one multiple integrations including the online payment systems. productivity compared
Marketing Cloud Org simultaneously. This was critical to make to the legacy system
• Cetrix did a very special task to integrate two instances of the Sales Cloud with
sure the company speak with one voice to its customers while
one instance of the Marketing Cloud which was successfully completed.
that they were using.
each department had its own business processes.

Industry: Entertainment Segment: Concerts & live music events


Customer Referral

“ What I love about Cetrix is their team, they are well


educated, committed, and always ready to assist. My
company was looking for a salesforce partner and I was
responsible for the project, from the first call with Isna, I
felt welcomed, and she understands our business needs.
The time assigned for the project was very short and they
completed it within time also, after implementation , their

support is amazing. Thanks, Isna, Partik, and Vera you are
such a productive team. If you are looking for a salesforce
49 partner you need to check out Cetrix.

Raghad Sindi Namariq Arabian Services Co. Ltd.


Customer Referral

Salesforce helped us automate Without a doubt SF has a very Cetrix exceeded the
all our processes which reduced positive impact on our expectations of Janjoom by
the manual work significantly company especially on our providing extensive support
Sales team.. I’m sure SF will even after the project was live
have more business impact by
time.
50

Muhammed Humayed, Thamir Al Balla, Director Ahmed Samir, Sales


Program Manager, Business Development, Manager, Jamjoom
Misk Academy Cloud Solutions Medical Solutions
Customer Referral


It’s been an absolute delight using Hubspot. Their onboarding process is very
Extensive. Plus their native resources are a big help. They also have call back
Feature which saves money and time.
Abdul Sameer, Marketing Manager, Dana Bay

51

I feel privileged to recommend the services of Cetrix, I have been working with them for the
past 1 year now in developing our CRM & Lead Management platform and has never been
disappointed , They were keen to meet all the expectations; responsiveness to urgent

matters makes them one of the best partners that you should consider having.

Miran W. Al Kurdi, National Manager CX, UMA +966-504501512 mkurdi@uma.com.sa


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CETRIX APPLICATION REFERENCE


Sawerly Story
Sawerly is a photographer app in which people can easily find nearby professional photographers,
take a look into their work history, negotiate the cost, and hire them right away.

CETRIX APPLICATION REFERENCE


Whereas For photographers, it’s the perfect platform to find new clients according to their charges &
availability, and showcase their work within the app. They can easily upload their portfolio in their
profile for potential customers to see, eliminating the need of carrying physical copy everywhere.

• Ability to communicate with the photographer through instant chat


• Get numerous offers from different experienced photographers
• Our photographers are present in all cities of the kingdom
• Pay after the shoot through multiple secure payment channels

A free service to find talented photographers in Saudi Arabia and the


MENA region, don’t look anymore… your photographer is with us
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Mrsool Story
Mrsool is one of the largest delivery platforms in the kingdom. Mrsool is a unique on-demand
experience earned the highest user ratings among all the other large delivery apps. It’s the first and

CETRIX APPLICATION REFERENCE


the best Saudi App that delivers everything from all types of stores and restaurants across, covers all
areas in the kingdom of Saudi Arabia. Mrsools’ services expansion reached to Egypt and Bahrain and
soon to other countries in the region.

• Delivers Everything.
• Send whatever you want to any place of your choosing.
• Use Mrsool ordering bot for easier order process.
• You can review your old orders and re-order them with just a click.
• You can order from multiple places in the same order.
• Covers all restaurants and stores in KSA.
• Pay the way you prefer.
• Live and direct chat with the driver. 54
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CETRIX APPLICATION REFERENCE


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CETRIX APPLICATION REFERENCE


OUR ALLIANCE PARTNERS FOR ACCELERATED
OUR ALLIANCE PARTNERS SUCCESS

Cetrix’s network of strategic alliances with the world’s top leading technology partners has driven
impressive value for our customers
SALESFORCE TRAINING,
DUBAI AWARDED
“MOST VALUABLE
CONTRIBUTOR” CETRIX AWARDS
CETRIX & SALESFORCE
AT CET CONFERENCE
“MOST VALUABLE
CONTRIBUTOR” CETRIX AWARDS
SALESFORCE
WORKSHOP HOSTED BY
SALESFORCE & CETRIX
SALESFORCE WORKSHOP
CONFERENCE, RIYADH
SALESFORCE
WORKSHOP HOSTED BY
CETRIX & SALESFORCE
CETRIX WORKSHOP, HYATT
REGENCY, RIYADH
CONTACT US
Mailing Address
Cetrix Cloud Services, Akaria Plaza, Gate
“D”, Level 6, Olaya Main Street, 11622,
Riyadh, Kingdom of Saudi Arabia

Phone Number
+966 11 486 8386

E-mail Address
info@cetrix-sa.com

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