How to Start

Get registered in local directories so that when some one searches you are found

Website is not only way registering on google business is also good. Social media page is also very
helpful.

Get Listed in directory like google business Or just dial

Social media web sites

Mobile apps

whether you use a website, local business listings, social media, mobile apps, or all of the
above, the trick is to decide what you want customers to do, then create a home that
accomplishes those goals. Together, these things work as your digital storefront: your space
to interact with customers online.

On the website try not to use technical jargons and do not keep on praising yourself. Tell them how
you can solve their problem and you are perfect for them

On home page give phone number address , email, Location on the map. Highlight these thhings
and include them all pages . Remember what coustumer wants to do on your page and what you
want them to do . Make it easy to find number location, Place an order

On the website Give an call to action. Like call now, Buy now , Visit now , Etc.

Steps in digital marketing

1
What should his first step be?
A
Define business goals
2
What should his second step be?
D
Write a mission statement
3
What should his third step be?
B
Identify his USP

DIFFERENCE Between Online and off line behavior of consumers

Stages in Online Shopping

See – In this Consumers see others and they want to buy

Think – Search Online

Do – purchase the item

Care – They post pictures online

ALT Route
Visit store and find then find the same item online and then ppurchasing it

Segmentation

To choose the right channels, find out out who you’re talking to, when you should talk to
them, and what you should talk about. This is called audience segmentation.

Make Consumer Experience Good

1st Touch point
Online Touch points eg. Ads . Understand the journey of consumer and then figure out touch
points on the way .
At Last analyse touch points and update them accordingly
USP – Make your own USP that makes you stand out and. Understand consumers problems
and then Find solutions then make USP with that
Do SWOT analysis and then
Take a look at the competitors website what message they are giving who is on the top whie
searching your product.

SEO Steps

Start with keyword research to understand what your customers are looking for, then
use that info to assess your successes and failures.

Brainstorm solutions to improve your weak spots, and prioritise them.

And never be afraid to redo your SEO plan based on changes in your world and the
world of search engines.

First find Key Word related to your business. The Keyword should also match the content on your
website and there should not be any disparity.

Sometimes there may be very high competition for few keywords in that case we may choolse long
keyword that is not in demand