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Overview
There are 2 ways we can generate leads for Pay Per
Call offers using Bing. The first way is to use traditional
PPC campaigns that lead to landing pages. These
landing pages will have the phone number of the offer
on them along with a call to action. The second way is to
use Call Extensions. This allows people to call the phone
number directly from your ad.
I will be showing you how to do both inside of this
guide. There is not much difference between the 2 as
the setup inside of Bing is almost identical.
This builds an audience within Bing that you can
then advertise to for much cheaper than traditional Bing
ads. Also, since these visitors have already been exposed
to your content, they will be warmed up and ready to
convert at a high rate.
Keyword Research
I am simply using the Google Keyword Planner and
finding 3 groups of keywords based on 3 different keyword
phrases.
For example, let's say you are in the IM/MMO niche
All you need to do is log into your Google AdWords
account (free to sign up) and go to the Keyword
Planner. Then you simply input the keyword.
You will then simply download the keywords on the
next page
offer, name the ad group whatever you want, and enter the
call your offer directly from the ad. In this case, you need
conversions.
Tracking/Campaign Setup
Tracking is an essential aspect of running any type of paid
traffic, especially when dealing with many variables such
as keywords.
Once you get deeper into Pay Per Call offers, you may need
an IVR such as Invoca, especially if you are running Call
Only ads (no landing page/website). However, for
beginners tracking is pretty much the same as traditional
CPA offers.
If you are just starting out, I highly recommend you grab
Clickmagick as it is the easiest platform to use, is hosted by
them, and very cheap with a free trial. They also have tons
of tutorials to help you out and excellent support.
Nowadays, I am using Voluum and FunnelFlux. They offer
more flexbility with tracking certain parameters and can
Once you add the flux offer, just click on the little orange
circle in traffic and drag it to the circle in the flux offer, so
campaign.
Next, we want to fill out our campaign as follows:
www.example.com/page1
Once this campaign is accepted, you will want to pause
age, do it here:
Here’s an example:
Now, double check that all your keyword bids are .05-
.10, double check all your ads are in and all your links
work, and then let your campaign go!
hours.
are performing.
on new offers.
If you’ve tried an offer with over 3 different keyword sets
another offer.
variables.