A STUDY ON WORKING CAPITAL MANAGEMENT

OF YAMAHA MOTOR COMPANY LIMITED

PROJECT REPORT
Submitted in the partial fulfillment of the
Requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
To
SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES
(Autonomous)
Affiliated to Jawaharlal Nehru Technological University, Anantapur

By
Mr. L.BALAJI
Reg. no: 19751E0035
Under guidance of
Dr. K. SUDARSAN, M.Com, Ph.D., UGC-NET
Associate professor
DEPARTMENT OF BUSINESS ADMINISTRATION

SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES

Dr. Visweswaraiah road, Bangalore -Tirupati bye pass road,
Murukkam battu (Post), Chitoor-517127
2020-21
 DECLARATION

I hereby declare that the report entitled “A STUDY ON WORKING CAPITAL

MANGEMENT OF YAMAHA MOTOR COMPANY LIMITED” is done by me in

partial fulfillment of the requirement for the award of MASTER OF BUSINESS

ADMINISTRATION under Sreenivasa Institute of Technology and Management

Studies , Chittoor ( AUTONOMOUS) affiliated to Jawaharlal Nehru Technological

University, Anantapur. This is original work done by me and that I have not submitted these

results in any form previously for the award of any degree, diploma, others.

(L.BALAJI)

Place: CHITTOOR

Date:
 Acknowledgement

My deep sense of gratitude and thanks goes to Dr. P Ramesh Kumar, Ph.D. principal
SITAMS, Chittoor for providing necessary facilities to complete this report.

Endeavor to express my heartfelt credit to the guide Dr. K. SUDARSAN, M.Com, Ph.D.,
UGC-NET For his insightful suggestion and valuable guidance to carry out the company
analysis effectively and efficiently

We thank Dr. T. HIMA BINDU, the Head of the department, Department of MBA for
providing the support in conducting the company analysis

I finally extend my sincere thanks to all Faculty members and friends who gave me their
valuable suggestions and who have helped me directly and indirectly in completing my
report.
 SREENIVASA INSTITUTE OF TECHNOLOGY

AND MANAGEMENT STUDIES ( AUTONOMOUS)

VISWESWARAIAH ROAD, (BANGLORE- TIRUPATHI BYE PASS ROAD)

MURUKAMBATTU, CHITTOOR-517127(A.P)

Website www.sitams.com.

CERTIFICATE

This is to certify that this is a bonafied record of report entitled “A STUDY

ON WORKING CAPITAL MANAGEMENT OF YAMAHA MOTOR COMPANY
LIMITED”, submitted by Mr. L.BALAJI (Reg.no:19751E0035) in partial fulfillment of the
requirement for the award of MASTER OF BUSINESS ADMINISTRATION under
SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES
Chittoor ( AUTONOMOUS) affiliated to Jawaharlal Nehru Technological University,
Anantapur during the period of April – June 2021.

GUIDE HOD /MBA

Dr. K. SUDARSAN, M.Com, Ph.D., UGC-NET Dr. T. HIMA BINDU, M.B.A., Ph.

ASSOCIATE PROFESSOR ASSOCIATE PROFESSOR AND HEAD,

DEPARTMENT OF MANAGEMENT STUDIES DEPARTMENT OF MANAGEMENT STUDIES

SITAMS, CHITTOOR. SITAMS, CHITTOOR
 TABLE OF CONTENT
S.NO CONTENT PAGE NO

CHAPTER I
1 INTRODUCTION 1-7

CHAPTER II
2 INDUSTRY PROFILE 8-24

CHAPTER III
3 COMPANY PROFILE 25-34

CHAPTER IV
4 THEORITICAL FRAMEWORK 35-47

CHAPTER V
5 STATEMENT OF PROBLEM 49

6 NEED FOR STUDY 50

7 OBJEECTIVES 51

8 SCOPE 52

9 RESEARCH METHODOLOGY 53

10 LIMITATIONS 54

CHAPTER VI
11 DATA ANALYSIS 55-71

CHAPTER VII
12 FINDINGS 73

13 SUGGESTIONS 74

14 CONCLUSION 75

15 BIBILOGRAPHY 76
INSTITUTE VISION AND MISSION

VISION:

To emerge as a Center of Excellence for Learning and Research in the domains of

engineering, computing and management.

MISSION:

IM1: Provide congenial academic ambience with state-of-art resources for learning and
research.
IM2: Ignite the students to acquire self-reliance in the latest technologies.
IM3: Unleash and encourage the innate potential and creativity of students.
IM4: Inculcate confidence to face and experience new challenges.
IM5: Foster enterprising spirit among students.
IM6: Work collaboratively with Technical Institutes / Universities / Industries of National,
International repute.

DEPARTMENT OF MANAGEMENT STUDIES VISION AND MISSION

VISION

Become Center of Excellence for Educating Management Students as Leaders of Tomorrow.

MISSION

 Provide congenial academic ambience with necessary infrastructure and learning

resources.

 Inculcate confidence to face and experience new challenges from industry and
society.

 Ignite the students to acquire self-reliance in State-of-the-Art Technologies.

 Foster Enterprising spirit among students.

PROGRAM OUTCOMES

PO1: Apply Knowledge of management theories and practices to solve business

problems.
PO2: Foster analytical and critical thinking abilities for data - based decision
making.

PO3: Ability to develop value-based leadership ability.

PO4: Ability to understand, analyze and communicate global, economic, legal and
ethical aspects of business.

PO5: Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.

PO6: Develop leadership, communication, decision making problem solving,

teamwork, and entrepreneurial skills in domestic and global contests.

PO7: The achievement of analytical power among students related to marketing

activities and provides the opportunities to develop their knowledge and skills in
all areas of marketing management.

PO8: Develop awareness on raise and spend money, control risks and return money to
investors and to make decisions concerning investments in portfolios of different
types of financial assets.

Program Educational Objectives (PEOs)

PEO1: Have in-depth knowledge through life-long learning to conceptualize, critically
analyze and add value in the areas of business management.
PEO2:Have lateral thinking enabling simple solutions for complex managerial problems.
PEO3: Ignite the passion for entrepreneurship.
PEO4: Inculcate a spirit of ethical and social commitment in the personal and professional
life and to add value to the society.
CO-PO MAPPING

Particular PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1. Apply the knowledge of

management in company √
analysis
CO2 Analyze the company
performance and
√
functions using
SWOT/PEST
CO3 Employ ethics and value-
based approach in
√
carrying out company
analysis
CO4. Document and
communicate the results
of company analysis in an
√
effective way from
various environmental
perspective
CO5. Examine the level of
achievement of
√
organizational objectives
through company analysis
CO6 Analyze the effectiveness
of Human Resources
√
functions of the
organization
CO7 Analyze the effectiveness
of marketing functions of √
the organization
CO8 Analyze the effectiveness
of finance functions of the √
organization
Evaluation Rubrics for Company Analysis and Report Presentation:

Rubric (CO) Excellent (Wt = 3) Good (Wt = 2) Fair (Wt = 1)

Review-1

Framed the
Framed the methodology of Framed the
methodology of analysis by methodology of
Methodology of analysis by applying applying the analysis by
company Analysis the concepts of concepts of applying the
(CO1) management management concepts of
systematically and systematically and management
validated the same. validation is not unsystematically.
done

objectives are objectives are

objectives are well
Objectives of the defined keeping in defined without
defined keeping in
Study (CO1) view of factors considering factors.
view of all the factors.
except few.

Moderate Inadequate
Clear understanding understanding and understanding and
SWOT/PEST (CO2) and presentation of presentation of presentation of
SWOT/PEST analysis SWOT/PEST SWOT/PEST
analysis analysis.

Through employment Sufficient ethical Insufficient ethical

Ethical attitude of ethical and social and social practices and social practices
(CO3) practices in company in company in company
analysis analysis. analysis.

Presentation in logical
Presentation with Presentation with
sequence with key
Oral Presentation key points, insufficient key
points, clear
(CO4) conclusion and good points and improper
conclusion and
language conclusion
excellent language
Rubric (CO) Excellent (Wt = 3) Good (Wt = 2) Fair (Wt = 1)

Project report with Project report with

clear and logical logical sequence of
Report Writing Project report not
sequence of chapters chapters using
(CO4) properly organized
using excellent understandable
language language

Moderate Insufficient
Thorough examination examination of examination of
Organizational of organizational organizational organizational
perspective(CO5) objective from objective from objective from
company perspective company company
perspective perspective

Clear analysis but Insufficient analysis

Clear analysis and
inadequate and inadequate
Analysis of HR presentation of
presentation of presentation of
function(CO6) findings related to HR
findings related to findings related to
department.
HR department HR department.

Clear analysis but Insufficient analysis

Clear analysis and inadequate and inadequate
Analysis of
presentation of presentation of presentation of
Marketing
findings related to findings related to findings related to
Function(CO7)
Marketing department. Marketing Marketing
department department.

Insufficient analysis
Clear analysis but
Clear analysis and and inadequate
inadequate
Analysis of Finance presentation of presentation of
presentation of
Function(CO8) findings related to findings related to
findings related to
Finance department. Finance
Finance department
department.

External Examination

Framed the Framed the Framed the

methodology of methodology of methodology of
Methodology of analysis by applying analysis by analysis by
company Analysis the concepts of applying the applying the
(CO1) management concepts of concepts of
systematically and management management
validated the same. systematically and unsystematically.
validation is not
Rubric (CO) Excellent (Wt = 3) Good (Wt = 2) Fair (Wt = 1)

done

objectives are objectives are

objectives are well
Objectives of the defined keeping in defined without
defined keeping in
Study (CO1) view of factors considering factors.
view of all the factors.
except few.

Moderate Inadequate
Clear understanding understanding and understanding and
SWOT/PEST (CO2) and presentation of presentation of presentation of
SWOT/PEST analysis SWOT/PEST SWOT/PEST
analysis analysis.

Through employment Sufficient ethical Insufficient ethical

Ethical attitude of ethical and social and social practices and social practices
(CO3) practices in company in company in company
analysis analysis. analysis.

Presentation in logical
Presentation with Presentation with
sequence with key
Oral Presentation key points, insufficient key
points, clear
(CO4) conclusion and good points and improper
conclusion and
language conclusion
excellent language

Project report with Project report with

clear and logical logical sequence of
Report Writing Project report not
sequence of chapters chapters using
(CO4) properly organized
using excellent understandable
language language

Moderate Insufficient
Thorough examination examination of examination of
Organizational of organizational organizational organizational
perspective(CO5) objective from objective from objective from
company perspective company company
perspective perspective

Clear analysis but Insufficient analysis

Clear analysis and
inadequate and inadequate
Analysis of HR presentation of
presentation of presentation of
function(CO6) findings related to HR
findings related to findings related to
department.
HR department HR department.

Analysis of Clear analysis and Clear analysis but Insufficient analysis

Rubric (CO) Excellent (Wt = 3) Good (Wt = 2) Fair (Wt = 1)

Marketing presentation of inadequate and inadequate

Function(CO7) findings related to presentation of presentation of
Marketing department. findings related to findings related to
Marketing Marketing
department department.

Insufficient analysis
Clear analysis but
Clear analysis and and inadequate
inadequate
Analysis of Finance presentation of presentation of
presentation of
Function(CO8) findings related to findings related to
findings related to
Finance department. Finance
Finance department
department.
Title of the Report :A Study On Working Capital Management
Name of the student : L.BALAJI
Name of the Guide & Designation : Dr. K.SUDARSAN, M.Com, Ph.D., UGC-NET.

Table 1: Outcome attained and its justification

PO Justification

Framed the methodology of analysis by applying the concepts of management

PO1
systematically and validated the same.

PO2 Clear understanding and presentation of SWOT/PEST analysis

Employed honest methods in data collection, analysis and report presentation and
PO3
ensured unbiased results.

Prepared the report in appropriate format suggested and presented the research
PO4
work in an effective way.

PO5 Examined the objectives of the organization from company perspective

PO6 Made a clear analysis of HR functions of the organization

PO7 Made a clear analysis of Marketing functions of the organization

PO8 Made a clear analysis of Finance functions of the organization