HCA 325 Pima Medical Institute Tucson Strategic Planning

Presentation

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HCA 325 Pima Medical Institute Tucson Strategic Planning Presentation

For this assignment, imagine you have just started working as the new CEO of a rural healthcare
facility that has 60 acute primary care hospital beds and 120 skilled nursing facility beds (the
SNF has long-term and transitional care). The healthcare institution is accredited. Your current
task is to prepare a presentation for Strategic Planning for the Board of Directors at the upcoming
monthly meeting.

Strategic Planning Assignment  

For this assignment, imagine you have just started working as the new CEO of a rural healthcare
facility that has 60 acute primary care hospital beds and 120 skilled nursing facility beds (the
SNF has long-term and transitional care). The healthcare institution is accredited. Your current
task is to prepare a presentation for Strategic Planning for the Board of Directors at the upcoming
monthly meeting.

Background and Demographics:

 
Healthcare services in the community include a 24/7 emergency department in the hospital.
There is also an outpatient surgery center located about 10 miles away from the hospital that
performs a high percentage of cataract surgeries and also does diagnostic radiology services as
well as laboratory services, a behavioral health center, home health services, hospice services,
and a birthing center which was added to the hospital about 20 years ago.

The healthcare institution has served three communities for over 40 years. The population of all
three communities comprises about 60,000. The median age for two of the communities averages
42-43 years old. The other community averages 25 years old and includes a military base that
has its own hospital on base. The average family size is just over three for all communities.
Overall, about 47% of the population is married. There are almost three million visitors that
come to visit a National Park as a tourist attraction in the community.

In past years the acute hospital had a reputation as a ‘band-aid’ station which was underserved as
there are excellent staff and equipment; your plan might consider ways you as the CEO can work
with the community leaders to change impressions. It has also been difficult to recruit qualified
physicians to the area. The next closest competing healthcare institution is located 35 miles away
that offers 385 beds and is the only Level II Trauma Center in the area.

TIP: If you need further data and demographics, you can create hypothetical information.

Prepare a Strategic Planning PowerPoint presentation to address the following six key elements
on separate slides for an upcoming Board of Directors meeting.

1. What do you plan to do to foster strategic thinking in this situation?

o Cover at least 2-3 ideas.
2. How will you involve your team and encourage them to think strategically?
o Cover at least 2-3 ideas.
3. List the items in your action plan for the next 90 days, six months, and one year (you
might use a table to cover).
o At least three different items are needed for each different time frame of the
action plan.
4. What are the various strategic options that you have considered, and the reasons for your
preferred choices?
o Cover at least 2-3 ideas.
 5. Prepare a SWOT analysis for the organization. Also, mention what metrics you would
use to measure your progress (you might want the metric proposals on a separate slide).
o NOTE: You need at least three items for Strengths and three items for
Weaknesses (these are internal to the firm) and at least three items for
Opportunities and at least three items for Threats, which are external to the firm.
6. What are individuals, organizations, and structures that might present obstacles or
challenges for successful implementation of your plans? Which individuals,
organizations, and structures could be supportive for your actions? Why? You might use
a table or two slides for this last element.

Include at least one research point from the textbook to show lesson application in your
presentation. Additional research support from other credible sources is encouraged. A recent
peer-reviewed library source would demonstrate scholarly research to give further credibility to
your ideas in work. Be sure to reference and cite to give credit to the text and/or outside resource
in work! The detailed reference needs to be on a final ‘References’ slide at the end of the
presentation, and cite(s) must be on respective slide(s) where research ideas are applied for
credit.

PowerPoint Presentation Best Practices:

 Use a cover slide with your name on it.

 No more than six bullets on a slide.
 No more than six words to a line.
 Use a professional layout and design
 Incorporate at least one relevant graphic (diagram, table, image)
 Avoid animations that are distracting.
 Include a reference slide at end of presentation for research, and in-text citations on slides
where you use information
 Audio is not needed for the presentation as you would use your bullet points as your
talking points.

 
Points Possible:40

30 (5 points each question): Each case question is addressed with critical thinking in analysis
evident.

5 points: Research from the text with reference and in-text citation in applicable slides of the
presentation.

5 points for following PowerPoint best practices