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Most of the online resources with IB Business Management IA advice are not up to
date, but this one is. Here you will 몭nd all of the best tips for the Business IA, as well as
exactly how to structure your work. This page is up-to-date for students graduating
on May 2024 or later. We'll show you step-by-step, exactly what to do
First, we'll go through all of your initial decisions, so you'll have a good question and
resources. Then I'll go through the actual structure of your IA and show you what to
write in each section. You can always use the 'Jump to' links below to move to the part
you need.
The word limit is 1800 words and it’s out of 25 marks. The Business Management IA
requirements (and the rubric) are now the same for SL and HL students. For SL
students, it’s worth 30% of your 몭nal grade, but it’s only worth 20% of the 몭nal grade
for HL students.
You can choose any real organization to do your IA on. However, it shouldn't be the
same one you're using for your EE (if you're doing a Business Management EE). Given
all of this freedom, it can be hard to decide. I recommend choosing a company you're
very interested in and asking a question you're interested in. It can take some time to
몭gure that out, but it's very doable. Get some initial ideas down on paper and you'll
probably 몭nd some overlap between your issue-interests and your organization-
interests. For example, if you're interested in sustainable fashion, you can 몭nd a
speci몭c fashion company and a certain option for them, which could make their clothes
more environmentally friendly.
Your question can be forward looking (i.e. “Should company X change it’s
manufacturing to outsourcing”) in order to increase pro몭tability?”) or backward looking
(i.e. What was the e몭ect on sustainability of company A using approach B?)
Two 몭nal things to consider are whether your question is related to a key concept and
answerable using course tools. More on both of those below.
The business research project must use only one of the four key concepts
(change, creativity, ethics or sustainability) as a lens through which to analyse the
IA.
One option is to include that key concept right in your question. For example, "Should
Honda invest $40 billion in Electric Vehicle research and development, to
increase it's sustainability?"
As you write, you'll want to show a deep understanding of the key concept
you’ve chosen. This is more than just referring to the key concept.
Instead you'll want to use the key concept as a "conceptual lens" for your
analysis and again you'll want to make sure these links are clear and
developed. I can talk you through this or anything else you're struggling with
if you'd like to meet for a tutoring session.
The key is determining which of the tools and theories are going to help you answer
your question and then using those ones well -- to clearly relevance to the research
question. I've bolded all of those business management toolkit tools that are taught to
SL and HL students, but you should not feel limited by this list. The key again is
몭guring out which tools and theories are going to help you the most in answering your
question and using those.
SWOT analysis
Anso몭 matrix
STEEPLE analysis
Business plan
Decision trees
Descriptive statistics. These include: Mean, Mode, Median, Bar charts, Pie
charts, Infographics, Quartiles, and Standard deviation
Contribution (HL only) These include: Make or buy analysis, Contribution costing,
and Absorption costing
Critical path analysis (HL only) These include: Completion and analyses of a critical
path diagram (drawing of the diagram is not expected), Identi몭cation of the
critical path, Calculation of free and total 몭oat.
Simple linear regression (HL only). This includes: Scatter diagrams, Line of best 몭t
and Correlation/Extrapolation.
Jump to: Overview, Question, Concept, Tools, Sources, Structure
These will be where the majority of your information comes from. You'll want to
choose sources which will allow you to complete 3 or 4 Business Tools, so keep that in
mind when you're considering which documents to choose. Your supporting
documents should also be:
Recent - They must have been published within a maximum of three years prior
to the submission of your research project to the IB. That means: If your 몭nal IB
exams are in May of 2024, your sources can’t be older than April 2021. If your
몭nal IB exams are in November 2024, your sources must be no older than
October 2021.
Diverse - Altogether your sources must cover a range of views and ideas. This
could mean di몭erent perspectives, opinions, or focusing on di몭erent types of
information.
Detailed - Be su몭ciently in depth that you can share and explore details. Ideally
the sources would do much more than include a mention of your key concept and
your organization. Instead they should include a variety of data you can link to
your key concept and use in 1 or 2 of your tools.
Highlighted - Highlight the aspects of each document that relate to your project.
Possibly a Video or Audio 몭le - If you use a (reliable) video or audio 몭le, include a
transcript with the essential points of the video or audio 몭le that you refer to in
the project.
Traceable - You'll need to include the source details as a citation, so keep track of
where you got it from.
Attached to the end of your document - You'll have to your 3-5 supporting
documents. You are able to use additional sources, such as your textbook or
similar sources for extra information, but your IA will rely on your 3-5 supporting
documents for the majority of the information.
Primary and/or secondary. They can all be primary sources (i.e. an interview, a
questionnaire), all be secondary sources (i.e. news articles, business accounts, or
company website pages) or some combination of both.
Focus groups. If you use a focus group, include a copy of the focus
group questions and summary of the 몭ndings.
Now I'll show you exactly how you can structure your IA and exactly what you should
include in each section.
Jump to: Overview, Question, Concept, Tools, Sources, Structure
Title Page
Include:
IA word count. (1800 words or fewer). (See the blue note at the bottom, for
clari몭cation on what words are included).
(Also, notice that the student’s name, school, candidate number and student
number should not be on the cover sheet anymore).
Table of Contents
Include:
Introduction
Analysis
Conclusion
Bibliography
Supporting Documents
Introduction - Around 200 words
Provide brief background information about the business organisation (i.e. their
name and what they do).
State the issue or problem under investigation and how it links to your chosen
key concept.
Use in-text citations as necessary here and in the Main Body and Conclusion
sections.
This is where you present your analysis (use business management tools and
theories) and link this to the key concept.
Relevant business management tools and theories including integrating the key
concept. There is no set limit to the number of tools you can use for your IA.
However, using 4 is often appropriate. Be careful to select tools which are
de몭nitely relevant, which will de몭nitely help you address your research question.
Consider using the JAM (Justi몭cation, Analysis, Mini-Conclusion) approach for your
Business Management Analysis. If you do, then try to include at least one link to
the key concept in each of your “Justi몭cation” and “Mini-conclusion” sections.
As you write, comment on the reliability of your sources. Remember that we want
to be convinced that you have chosen generally reliable sources. However, it can
be useful to comment on the limitations of each.
In each mini-conclusion:
How your insights (from course tools and theories) relate to the key concept
Explore what insights and themes emerge from your analysis of that
tool and why and how are they helpful (or not) in answering the research
question.
Synthesize your insights, from the tools and theories you've used in that
section and to the insights from previous tools, if appropriate.
Make it really clear how the insights of your tool have been helpful (or not)
in answering your research question.
Refer to your key concept several times, showing how your insights (from course
tools and theories) relate to the key concept
Share your insights into what main themes emerge from your analysis and how
these relate to your question.
Clearly refer back to the insights from each tool and theory you have used (i.e.
mention the key insights from each of your mini-conclusions) and show how
these insights support your conclusion.
Don’t introduce facts or arguments that have not been discussed in previous
sections of the project.
Share which aspects of the research question have not been fully answered in the
Share which aspects of the research question have not been fully answered in the
project or that might need further investigation in order to be judged more
e몭ectively.
Bibliography
Include details of your 3-5 main sources and any other sources you used as well
(if any).
Ensure the reader can clearly see which reference in your bibliography refers to
which supporting document. For example, “Supporting Document 1: Bezos, Je몭.
Interview. Conducted by T. Woods.”
Remember to include full referencing for the video or audio 몭le (if you used one),
so that the original source is clear.
Sources such as textbooks and class notes should also be referenced, if they are
used.
Supporting Documents
Include your sources (i.e. articles, transcripts) after your bibliography. This can be
done using embedded pictures of each page. However do ensure that all words
are all clearly readable and that the highlighting can also be seen.
To help with the two "Criterion G: Presentation" marks, make sure you have:
Make sure your document is easy to read (i.e. the numbers on diagrams are
easy to read) and it looks professional.
Make sure you haven't gone over the 1800 word limit. Only the 몭rst 1800 words
can be marked. However, the following are not included in this word count:
Acknowledgments, Contents page, Tables of statistical data, Diagrams or 몭gures,
Equations, formulae and calculations, Supporting documents, Citations (which, if
used, must be in the body of the project), References (which, if used, must be in
the footnotes/endnotes), and your Bibliography.
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