Professional Documents
Culture Documents
From Transactional
to Transformational
Global insights from Willis Towers Watson’s
2019/2020 Benefit Trends Survey
Modernizing Benefits:
From Transactional
to Transformational
Global insights from Willis Towers Watson’s
Contents
2019/2020 Benefit Trends Survey
Introduction.......................................................................................................................................................... 3
Benefit strategy...............................................................................................................................................6
Benefit effectiveness.........................................................................................................................8
Future outlook.........................................................................................................................................10
Key trends..............................................................................................................................................................11
Benefit portfolio......................................................................................................................................11
Talent experience............................................................................................................................... 14
Financing........................................................................................................................................................15
Modernizing benefits............................................................................................................................. 18
2 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Introduction
Previous Benefit Trends surveys have seen a steady
progression in how employers and employees view their
employee benefit plans. From a transactional, “check the
box” item, benefits have evolved into a true attraction,
retention and engagement tool. Today, employers
understand that their benefits can be instrumental in
shaping the type of organization they are, and the way
their employees — and their peers — perceive them.
3 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
About the survey EMEA
North
America
1,497
Willis Towers Watson’s 2019/2020 Benefit
Trends Survey takes the global pulse of current 491
employer perspectives, strategies and practices.
8% 9% Energy and utilities North America Latin America EMEA Asia Pacific
4%
Financial services Canada Argentina Algeria Ireland Senegal Australia
13% General services United States Bolivia Austria Israel Slovakia Cambodia
Brazil Belgium Italy South Africa China
Health care Chile Benin Kenya Spain Hong Kong
29% IT and telecom
13% Colombia Bulgaria Lebanon Sweden India
Manufacturing Costa Rica Cameroon Lithuania Switzerland Indonesia
Dominican Republic Congo (DRC) Madagascar Togo Japan
Public sector Ecuador
9% and education
Côte d’Ivoire Morocco Tunisia Malaysia
15% El Salvador Croatia Mozambique Turkey New Zealand
Wholesale and retail Guatemala Czech Republic Netherlands Uganda Pakistan
Honduras Denmark Niger United Arab Philippines
Mexico Egypt Nigeria Emirates Singapore
Nicaragua Finland Norway United Kingdom South Korea
Panama France Oman Ukraine Taiwan
Paraguay Germany Poland Thailand
Peru Ghana Portugal Vietnam
Puerto Rico Greece Romania
Uruguay Guinea Russia
Venezuela Hungary Saudi Arabia
4 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Our approach
Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Align the benefit portfolio with
was designed to provide an overview of where employers
the organization’s objectives,
are heading with their benefit programs. The survey is based
market norms, and employee
around five dimensions of managing and optimizing benefit
needs and values.
programs around the world. In this report, we seek
to understand organizations’ objectives for these
dimensions and the key trends emerging in each.
Portfolio:
Optimal alignment
of benefits
5 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Benefit strategy
Key challenges facing employers
Figure 2. Top challenges facing employers
Although several key challenges emerged from the survey,
two in particular stand out as concerns shared across all
markets (Figure 2): Asia Latin North
Pacific EMEA America America
The rising cost of employee benefits is cited as Rising benefit costs 69% 53% 69% 79%
the key concern by over three-quarters (79%) of
employers in North America and 69% in Asia Pacific
Differing wants and needs of a
and Latin America. Although perceived as less of a
multigenerational workforce 55% 52% 59% 52%
problem in EMEA (53%), cost is still highlighted as
the most pressing issue for the region. Challenges communicating
The differing wants and needs of a multigenerational around benefit choices 39% 41% 45% 52%
workforce is the second key challenge across all
Impact of regulatory changes/
markets, with over half of employers around the world
changes to statutory benefits 46% 33% 44% 32%
citing this as a critical problem.
Lack of budget to deliver effective
communication strategy 36% 35% 42% 30%
In addition, communication with employees around benefit
choices also emerged as an issue, particularly in North Lack of appropriate technology to effectively
America (52%) and Latin America (45%), where lack deliver company’s benefit programs 37% 34% 40% 30%
of budget to deliver an effective communication strategy is
Lack of data to measure plan outcomes
also seen as exacerbating the problem by 42% of employers. or changes in employee behavior 40% 34% 36% 30%
Asia Pacific respondents seem to be more worried than other
Lack of employee engagement
territories about data gaps: 40% claim that a lack of data with benefit programs 34% 34% 33% 45%
to measure plan outcomes or changes in employee behavior
was a key challenge for benefit strategy. Fragmentation of vendors/providers
and lack of integrated tools 32% 32% 34% 31%
The survey also highlighted some key differences around the
world. Almost half (45%) of employers in North America cite
the lack of employee engagement with benefit programs
Unions/collective labor agreements 12% 15% 27% 16%
as a core challenge, compared with approximately a third in
other regions.
6 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Most employers think they understand their employees’
Figure 3. Employer attitudes towards benefit choice
wants and needs, but few outside North America think
they are appropriately delivering flexibility and choice to
their employees (Figure 3).
How strongly do you agree or disagree with the following statements
about your company’s benefit package? Less than half of employers in EMEA and Asia say that
their benefit package is tailored to meet the specific
needs of their workforce.
We understand
our employees’ Our benefit Our benefit Our benefit
needs as well as package is tailored package offers the Flexibility and package is an
we understand to meet the appropriate amount choice is a important reason
our external specific needs of choice – not too core part of the employees join
customers’ needs of our workforce much or too little employment deal the organization
Note: Percentages indicate “To a great extent” or “To a very great extent”
7 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Benefit effectiveness
Figure 4. Employer opinions on benefit effectiveness
Only a minority of companies think their benefits are truly
effective (Figure 4). For most, this means their benefit
plans are adequate, but not maximizing value and not
How effective* is your organization at the following:
delivering a truly modern benefit package.
Our benefit package is tailored to meet the Portfolio Financing Talent experience Administration Analytics, insights
specific needs of our workforce (highly effective and operations and reporting
employers are 1.6x as likely to report this as the
average respondent globally)
Asia 30% 37% 31% 31% 37%
Flexibility and choice is a core part of our Pacific
employment deal (1.7x)
Our benefit package is an important reason why 30% 31% 24% 26% 30%
employees join our organization (1.5x) EMEA
Note: Percentages indicate “To a great extent” or “To a very great extent”
*The effectiveness score is based on employers’ self-reported effectiveness across each of the five dimensions. Portfolio and talent experience are based on
a summary of three items. A respondent with low effectiveness for any of the three items is not regarded as highly effective. As such, effectiveness
for portfolio and talent experience can be lower than the simple average of the three underlying items.
8 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
An evolving role for employee benefits
Top priorities for benefits
In part, the reason for such relatively low scores on
The top four priorities for organizations’ benefits portfolios (Figure 5) are:
benefit effectiveness is that we are seeing a sea change
in what benefits are being asked to do. Traditionally, 1. Incorporating wellbeing* into overall benefit strategy (66% globally)
benefits looked to address core health and retirement
2. Enhancing work policies (e.g., flexible work, recognition, mentoring, training) (64%)
needs. Two years ago, in our first global Benefit Trends
Survey, we saw movement across the world to focus on 3. Aligning benefit provisions with market norms and employee wants and needs (62%)
addressing employee wellbeing. 4. Incorporating inclusion and diversity into benefit programs’ design (55%)
4 Inclusion
and diversity
Inclusion
and diversity
Inclusion
and diversity
Core benefits
9 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Future outlook
Figure 6. Evolving priorities over the next three years
Employers are certainly not standing still. In Figure 6,
we see that they are looking to sharpen the focus
To what extent has your organization focused on the following areas? on benefit programs across all dimensions, in particular
on:
Enhanced talent experience — to better address
employees’ wants and needs
North
57% 52% 51% 56% 35%
America 79% +22 75% +23 84% +33 73% +17 73% +38
Over the past three years Over the next three years
Note: Percentages indicate “To a great extent” or “To a very great extent”
10 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Key trends
Benefit portfolio Figure 7. Employer attitudes towards portfolio evolution
The trends toward greater choice and a focus on
wellbeing seen in 2017 continue, but now incorporate a
broader notion of what benefits should deliver.
Broader and enhanced benefit portfolios Stable Core benefits Broader benefits Enhanced benefits
Organizations that Organizations that Organizations Organizations
Most companies are focused on managing and
are not prioritizing prioritize enhancing that prioritize that prioritize both
maintaining core benefits (Figure 7), but some are also enhancing their core benefits flexibility and choice, core benefits and
looking to supplement and enhance their offering by benefit deal wellbeing and so on broader benefits
deepening their commitment to a broader and more
flexible benefit deal. 28% 8% 28% 36%
Asia Pacific
This is particularly the case in North America,
where 79% of employers claim to be either broadening 23% 8% 35% 34%
EMEA
or enhancing their benefit portfolio.
Those organizations that report themselves the most Latin America 20% 8% 28% 45%
effective are much more likely to focus on an enhanced
benefit deal — focusing on core and broader benefits
in an integrated approach. North America 17% 5% 51% 28%
79% of employers in North America Note: Percentages may not sum to 100% due to rounding
claim to be either broadening or
enhancing their benefit portfolio.
Figure 8. Among highly effective employers, we see the following percentages focusing on enhanced benefits:
11 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Figure 9. Employee choice is driven by voluntary benefits, choice in benefit levels and flexible benefits
12 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Figure 10. An evolving definition of employee wellbeing
Asia Pacific 21% 18% 2% 59% Asia Pacific 45% 21% 2% 32%
Asia Pacific 27% 25% 2% 46% Asia Pacific 43% 22% 2% 33%
Latin America 20% 27% 1% 51% Latin America 30% 25% 2% 44%
North America 17% 34% 1% 49% North America 32% 31% 1% 36%
13 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Talent experience To date, attention has focused on enhancing
communication, with a third of companies globally
There is a continuing desire to deliver a technology- highlighting this as a key challenge.
enabled benefit deal, but increasingly the focus is moving
to decision support plus simplification to enable choice. However, both in the last survey and even more so in
this survey, we see a definite shift in how employers are
The challenges of delivering choice have long been approaching “choice.” Across the world, but particularly in
recognized: how to get the choice architecture right so North America and Latin America, we see attention shifting
it doesn’t create “choice overload” and how to engage to technology as an enabler, with the focus turning to
employees in benefit decision making. decision support tools. In addition, we see many employers
focusing on narrowing the range of choice to a small but
meaningful set of options (Figure 11).
Figure 11. Employer priorities for driving engagement and supporting employee decisions around benefits
Please rank the following in terms of your priorities for driving engagement
and supporting employee decisions around their benefits. (% top priority)
Product simplification Education and communication Decision support and navigation tools
Limit benefit choices to a Offer online or in-person training, Offer tools that support benefit choices
small set of meaningful options education and communication and help make informed decisions
of benefit programs
*Sample is based on companies with at least 100 employees in 2019 Willis Towers Watson Emerging Trends in Health Care Survey
14 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Financing
Figure 12. Cost management is focused on management of day-to-day operational costs
Cost control remains key. But are employers too narrowly
focused on operational costs, rather than generating value
from their ongoing investment in employee benefits? To what extent are the following a top priority for how your organization finances benefit programs?
Cost control remains a major issue, and employers
Managing operating costs 58%
are focused more on the management of day-to-day
operating costs than on deriving value from their
Maximizing return on investment from benefit spend
investment in employee benefits (Figure 12). (attraction, retention, engagement)
53%
Outside of North America, there is only a very limited
Managing benefit costs and risks
focus on cost sharing with employees. (monitor/manage employee behavior, claims management) 48%
While most companies clearly want value from their plans
Creating value for employers and employees
in terms of attracting and retaining the best performers in (tax optimization, leveraging scale, global underwriting) 41%
their particular field, only a minority are looking at actively
creating value via tax optimization or leveraging scale Investment strategy for retirement plans
(review investment policy and funding, monitor performance) 33%
through global underwriting.
Sharing costs with employees 32%
Note: Percentages indicate “To a great extent” or “To a very great extent”
15 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Administration and operations In 2019, the focus on automation of benefits As the concept of wellbeing becomes embedded in
administration remains, particularly in North America. companies’ mindsets, and their benefit programs evolve
Data management and security rising to the
But other challenges are also coming to the fore to support the diversity of employee needs, the benefit
top of the agenda
(Figure 13). package is increasingly being viewed through the lens
In the 2017 Benefit Trends Survey, we saw companies of the broader employment deal. In fact, we see around
focusing on the enhanced use of technology to support Compliance remains a perennial concern, but today the 60% of organizations are focused on integrating benefits
the delivery of employee benefit programs. challenge of data management and security has risen administration with other HR systems.
to the top of the agenda, fueled by recent legislation
(e.g., the General Data Protection Regulation) and
broader concerns about cybersecurity and data
breaches.
1 Focus on technology
and automation
Legal and regulatory
compliance
Data management
and security
Legal and regulatory
compliance
Formal documentation
2 Data management
and security
of policies and
procedures
Legal and regulatory
compliance
Data management
and security
Formal documentation
3 Legal and regulatory
compliance
Integration of benefits
with other HR systems
Focus on technology
and automation
of policies and
procedures
4 Integration of benefits
with other HR systems
Data management
and security
Integration of benefits
with other HR systems
Vendor and advisor
management
16 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Analytics, insights and reporting
Figure 14. How employers analyze benefits — now and in the future
Employee sensing and ‘value on investment’
approach coming to the fore
In our 2017 survey, we reported a trend toward a more
Has your organization done any of the following in the past three years, or does it plan to do so in the future?
analytical and coordinated approach to benefits. This is
reinforced in our current survey; in Figure 14, we see over
half of organizations in our survey take ongoing actions — Survey employees’ views
of benefit plans
18% 39% 7% 36%
or have taken actions in the past three years — on:
In their future plans, we see an increased intent to expand Review data on employees’ usage
of key websites/materials 34% 29% 5% 32%
their understanding of what employees think of their
benefits and how employees use the tools, websites and
material provided. And the use of other nontraditional No actions Actions planned Actions taken Ongoing actions
metrics to evaluate their investment in their benefit
Note: Percentages may not add up due to rounding.
programs using a “value on investment” approach is
set to increase.
Around three in four employers are looking to survey
employees’ views on benefit plans (including ongoing
and planned actions). We see an increased intent to expand employers’
Over two in three employers are looking to use a variety understanding of what employees think of their benefits, and
of financial and nonfinancial metrics to measure the
how employees use the tools, websites and material provided.
value of their investment.
17 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Modernizing benefits
What can companies do to deliver a modern To that end, we suggest a systematic approach to 2. Review and update governance protocols and
employee benefit package? build and implement a truly effective benefit strategy: the operating model to execute the strategy.
Many companies are already taking actions on a variety of Review and update the operating and governance
1. Establish a broad-based philosophy and strategy
fronts; however, this survey highlights the importance for model for employee benefits to align to the organization’s
to modernize benefits to reflect business strategy
employers to take a strategic view of what they want their benefit strategy, including to:
and culture as well as employee values, preferences,
employee benefits to achieve.
diversity and inclusion.
i. Allocate roles and responsibilities between group
The majority of respondents to our survey are looking Break down the organization’s broad-based employee functions and local/regional stakeholders.
to make their employee benefits work a lot harder and benefit strategy into tactical goals under the ii. Identify data, information and reporting requirements.
to understand how this can be achieved, given the cost five dimensions:
constraints we also know they face. iii. Establish communication, reporting and approval
i. Define a portfolio of employee benefits — aligned with protocols for effective collaboration between group
organizational culture, brand and market norms — that functions and local teams.
offers core protection (in concert with state-provided iv. Identify specific opportunities to align local country
benefits) while making good use of flexibility and employee benefit programs with modernization
choice to meet the values and preferences of a objectives by assessing employee benefits
diverse workforce — including achieving inclusion against philosophy, principles and objectives
and diversity objectives. while reflecting local best practices, local business
ii. Optimize financing of benefit commitments and benefit considerations/rationales and employee
operations to ensure long-term sustainability. values/preferences/expectations.
iii. Treat employees like consumers to deliver a 3. Ensure ongoing oversight to stay on track as
technology-enabled talent experience to engage the business and workforce evolve, corporate
employees in their own wellbeing; nudge them to make transactions occur, laws and legislations change,
good decisions; and ensure a positive, stress-free and employee preferences and behaviors evolve.
experience when they use their employee benefits. i. Develop consistent and regularly updated dashboards
iv. Establish sustainable administration and operations, to provide real-time business insights and enable timely
e.g., by implementing process automation and decision making.
technology to enable effective collaboration between ii. Ensure that senior leadership is involved and can
group resources, local resources and external partners. provide regular guidance and oversight, particularly in
v. Use data-driven analytics, insights and reporting to light of organizational change.
make informed decisions to ensure ongoing relevance iii. When working with outside vendors, ensure there is a
of programs, achieve ongoing value on investment and mutual understanding of the types of data to provide,
manage costs. and that there is a clear path to accessing this data.
18 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
Benefits Strategy Assessment Figure 15. Benefits Strategy Assessment sample scorecard
19 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
How to get a scorecard
If you would like to find out what your organization’s BSA score is, you can still take our survey
and receive a personalized scorecard that benchmarks you to your peers and talk with a benefit
strategy consultant at no charge.
Or reach out to your regular Willis Towers Watson contact or our regional survey leads:
Asia Pacific: royston.tan@willistowerswatson.com
EMEA: alejandra.velez@willistowerswatson.com
Latam: raul.puchuri@willistowerswatson.com
North America: alisha.yadali@willistowerswatson.com
20 Global insights from Willis Towers Watson’s 2019/2020 Benefit Trends Survey
About Willis Towers Watson
Willis Towers Watson (NASDAQ: WLTW) is a leading global advisory, broking and solutions
company that helps clients around the world turn risk into a path for growth. With roots
dating to 1828, Willis Towers Watson has 45,000 employees serving more than 140
countries and markets. We design and deliver solutions that manage risk, optimize benefits,
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Together, we unlock potential. Learn more at willistowerswatson.com.
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