DLF Ltd.

The biggest commercial real estate developer in India, DLF ltd has its properties
(land), all across the country. The company, with an annual turnover of Rs. 5
billion has a major source of its income from the rental and leased sources. The
company is facing some serious problems recently.
The company has its land all across Delhi. Lately, the company had purchased a
huge area of land of Saidula Jab, a rural, ill-developed village in the outskirts of
South Delhi. The total area of the land which was purchased by the
conglomerate was 184square kilometres. This land which was purchased by the
company supported a population of 64,980 people roughly. The company
started the process of felling the trees in the outskirts of the area. A few days
later, following news spurted in the headlines of various prominent newspapers:
A large group of villagers of South-West Delhi, Saidula Jab filed a case
against the real estate giant, DLF ltd. The villagers rendered homeless after
the acquisition of land. Says, they never gave a consent for the purchase.
After thorough research and inspection, it was found, the company was not
oblivious to disapproval of villagers for the transaction and wanted to acquire
the land at any cost. Thus, to make profit out of the land and make the purchase
happen, the company bribed the branch manager and with the village official,
took the fake signatures of the villagers on consent of the selling of the land.
The company had a large are area of land in the Mumbai which it had purchased
from various estate retailers for construction, back in year 2000. The
construction on the land had started, way back in 2002 which was completed
finally in year 2006. The estate owned by the company was named as “Golden
Days Estate” after the high-classed and well-reputed atmosphere around the
apartments.
Despite of having such a fixed source of revenue, company had faced a
financial crunch way back in early 20s. The estate which was constructed by the
company were initially in hype since it was very close to the sea coast, but the
design/built of the structure became obsolete and started to face the tides of
time. The estate forms a major source of rental income for the company
(Around 5%) too.
The company had planned for the re-construction and rehabilitation of the
building but considering the recent crisis faced by the company, the idea of
restoring the building seemed to be a farfetched scenario.
In midst of all this chaos, the company saw a faint ray of hope. The case filed
by the villagers seemed to lose a bit of its grip as they had given their signature,
even though the signatures were done by villagers unknowingly, but the
company is still trapped by this puddle of problems. The image of the company
is degrading every day and this is taking a strong toll on the company’s revenue
and projects.

Tasks at Hand:
• Participants are required to prepare a revamp strategy for the
company, consisting the following:
➢ Dealing with financial crisis
➢ Dealing with the PR of the company
➢ Dealing with the legal and public crisis
➢ Taking a decision for the assets of the company.
Proper citation of the assumptions taken, and the relevant guesstimates is
expected.

Submission specifications:
o Font Style: Times New Roman
o Font Size: 12
o Name of the file: TeamMember1_TeamMember2_CompanyName
o File format: PDF