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DESA-CHILE

CC 275cc

SPMK Wholesalers Tradicional ECOMMERCE

Net Price $ 1,450 $ 1,450 $ 1,450 $ 1,450


Discounts 30.00% 32.00% 28.00% 0.00%
Aditional Discounts 0.00% 0.00% 0.00%
net with Discounts $ 1,015.00 $ 986.00 $ 1,044.00 $ 1,450.00
ILA $ 182.70 $ 177.48 $ 187.92 $ 261.00
IVA $ 192.85 $ 187.34 $ 198.36 $ 275.50
Net Freight $ 126.00 $ 126.00 $ 126.00 $ 126.00
IVA Freight $ 23.94 $ 23.94 $ 23.94 $ 23.94
Gross total $ 1,540 $ 1,501 $ 1,580 $ 2,136

Retail Price $ 1,990 $ 1,990 $ 1,990 $ -

Chain income $ 1,990 $ 1,990 $ 1,990 $ -


$ 1,324
Iva $ 252
Chain cost $ 1,575 $ 1,693 $ 1,784 $ 2,419
Chain Margin 20.8% 15% 10% #DIV/0!

Net income $ 1,015 $ 986 $ 1,044 $ 1,450


Net Freight $ 126 $ 126 $ 126 $ 126
Total Income $ 1,141 $ 1,112 $ 1,170 $ 1,576

Direct Cost $ 762 $ 762 $ 762 $ 762


Rebate per Channel $ 150 $ 79
Merchandiser $ 60 $ 15
Total Costs $ 971 $ 856 $ 762 $ 762
A&P DESA
Total Cost $ 971 $ 856 $ 762 $ 762

Mg $ A/I $ 170 $ 256 $ 408 $ 814


Mg % A/I 14.9% 23.1% 34.9% 51.7%
Mg $ D/I $ 170 $ 256 $ 408 $ 814
Mg % D/I 14.9% 23.1% 34.9% 51.7%
Comercial Plan 24.0% 24.0% 24.0% 24.0%

Ponderation 50% 25% 20% 5%

MG per channel 7.4% 5.8% 7.0% 2.6%

Mg final 22.8%
Px 2021 Px 2021 40´
EXWORK CIF CIF CIF x case
USD 10.20 USD 11.72 $ 4,252 1.519

exchange rate USD/CLP


$ 780 cases per pallet 140
pallets per 20´ 10
pallets per 40´ 20
Freight x Case $ 1,512 Cost 20´ $ 1,475
IABA 18% Cost 40´ $ 2,085
IVA 19% Seguro, aduana, trans, etc $ 2,167
Units x case 12 Total 20´ $ 3,642
Rapel Supermercado 12.5% Total 40´ $ 4,252
Rapel Mayorista 8.0% Cost x case 20´ $ 2.6
Cost x bot $ 761.71 Cost x case 40´ $ 1.52
Precio FentimGBP*USD
7.5 1.36

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