7 Steps to Designing Amazing Digital Signage Layouts

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With our helpful tips, you can create fantastic digital signage designs!

The experience of gazing at a blank page and not knowing where to start may be rather
intimidating. This is especially true when the information you're creating has the potential to be
watched by thousands of people. But don't worry, we've got your back! Let's go through some
of the measures you should follow to consistently design stunning, successful digital signage
displays.

1. Define your design language

Before beginning to build digital signage layouts, it is critical to establish a well-defined design
language. Coding this early in the design phase ensures that your layout remains aesthetically
consistent throughout. Let's go through some of the most crucial design features to think about.

Colors — Do you want the colour scheme of your digital signage layouts to represent your
brand, or do you want your selected colours to say something different? If your signage
arrangement will be utilised as a general business bulletin board, you may want to utilise more
brand-centric colours. If you want your signs to behave as more of a digital poster, for example,
using one or two vivid colours to capture attention may be a better choice.

Fonts — Once again, they should be relevant to the desired impact and audience of the signage
material you're creating. If you're going for a more official design, for example, you might want
to stick to more restrained, sans-serif fonts. However, if you're creating a bright, colourful
poster, you'll probably want to pair it with a bolder, more dramatic typeface.

Animations – Unless absolutely necessary, it is generally advisable to keep animations very

minimal beacuse a huge amount of complicated animations are likely to distract from the
content of your digital signage design, so keep them as simple as possible. 

2. First, create a design draught.

It's also a good idea to set aside some space for each of your design pieces. This doesn't have to
be especially detailed, but it should represent the layout you want to create and demonstrate
how much space each piece should take up on the screen.
However, there is nothing wrong with revising this design draught when it comes time to
include the real content! This is essentially a layout guide for how you want things to look.

3. Come prepared with a strategy.

Before you begin designing your signage arrangement, it is critical to figure out how it will be
applied and describe the desired effect on the spectator.

Perhaps you want to convey information to your staff and guests, or perhaps you want your
signage arrangement to work more as a digital poster to market your business to new
prospective clients. Whatever you want to achieve with your digital signage layouts, make a
note of it and use it as a guiding concept as you develop.

4. Establish a content structure.

Once you've decided what data you want to display, it's time to figure out where each piece of
information will go and which data will be prioritised in your layout.

Return to the goals you established in step one and use them as a guide to determine which
data is most likely to achieve these goals, and then prioritise that information.

5. Include the finer points

Now that you've nailed down your content arrangement, it's time to start adding actual content
to your digital signage arrangement!

This is typically the most time-consuming component of building digital signage layouts, but if
you've laid out all of the phases before to this, the process should go well.

6. Recognize your technological needs (and limitations)

Aspect proportion

A landscape-oriented screen's most common aspect ratio is 16:9. Most TV screens, monitors,
and interactive displays have this aspect ratio. If you prefer a portrait orientation, the most
commonly used aspect ratio is 9:16.

Resolution

The resolution of the displays on which your signage is displayed might vary greatly depending
on aspect ratio. However, if we consider a 16:9 landscape resolution to be the most popular,
you'll most likely be utilising one of the following resolutions:

· 39840x 2160 (Ultra-HD 4K)

· 2560x 1440 = 25601440 (2K)

· 1920 x 1080 (1080p Full-HD)

· 12880x 720 (720p HD)

If you are unsure about the resolution or aspect ratio you are designing for, or if your digital
signage layouts will only display on many displays with varying aspect ratios and resolutions,
create a safe amount of padding around your design to guarantee that none of your design is
lost!

7. Put your layout to the test and solicit comments.

Whatever you think of your final layout, it is only as excellent as its capacity to enlighten or
entertain. That is why it is critical to solicit input on what works and what does not with your
signage. If you're utilising an interactive display for your signs, consider including some form of
interactive feedback or survey capabilities so you can obtain quick feedback on your signage
arrangement!

We hope this article was helpful in creating fantastic signage layouts! If you still need assistance
with designing killer signage layouts or would want to discuss your requirements for a digital
signage project, please visit our contact page.