Introduction to Visual

Graphic Design
LESSON 1
Graphic Design
It is a craft
where professionals
create visual
content to
communicate
messages.
Types of
Graphic Design
The 8 types of
graphic design
1. Visual identity
graphic design
A brand is a
relationship
between a business
or organization and
its audience.
 2. Marketing &
advertising graphic
design
Great marketing
engages people
based on the wants,
needs, awareness
and satisfaction
they have about a
product, service or
brand.
3. User interface
graphic design
UI design is the
process of designing
interfaces to make
them easy to use
and provide a user-
friendly experience.
4. Publication
graphic design
Publications are
long-form pieces
that communicate
with an audience
through public
distribution.
 5. Packaging
graphic design
But packaging
design can also
communicate directly
to consumers, which
makes it an extremely
valuable marketing
tool.
 6. Motion
graphic design
This can include
animation, audio,
typography, imagery,
video and other
effects that are used
in online media,
television and film.
 7. Environmental
graphic design
Environmental
graphic design visually
connects people to
places to improve their
overall experience by
making spaces more
memorable,
interesting, informative
or easier to navigate.
8. Art and illustration
for graphic design

Graphic art and

illustration are often
seen as being the
same as graphic
design, however
they’re each very
different.
Types of Graphic Designer

4 Different Types of Graphic

Design Careers
1. Brand Identity
and Logo Designer
Graphic designers
specializing in brand
identity and logos
envision, propose,
and design fresh,
powerful visual
identities for new and
existing brands
2. Packaging
Designer
Designers working
in package design
must have a passion
for designing for 3D
shapes, including the
inside and outside of
packaging.
3. Web and Mobile
Designer
In these roles,
designers design the
pages, layout, and
graphics for apps or
websites, working
closely with developers
to ensure the feasibility
and proper functionality
of their designs.
Graphic Design Software
ADOBE
PHOTOSHOP
ADOBE IN DESIGN
CORELDRAW
GRAPHIC SUITE
INKSCAPE
SKETCH
ADOBE
ILLUSTRATOR
AFFINITY
DESIGNER
GIMP (GNU Image
Manipulation Program).
XARA DESIGNER
PRO X
GRAVIT DESIGNER
PHOTO SCAPE
What a graphic designer should
know?
Graphic Design Skills You Need
To Be Hired
Graphic Design Skills
You Need To Be Hired

Be a master of
Photoshop, Illustrator
& InDesign.
Graphic Design Skills
You Need To Be Hired

Become familiar
with HTML like today.
Graphic Design Skills
You Need To Be Hired

UI/UX design is
not that popular a
skill but it’s worth
knowing.
Graphic Design Skills
You Need To Be Hired

You need these 9

other graphic design
skills.
Graphic Design Skills
You Need To Be Hired

You need at least

2-3 years of
experience.
Graphic Design Skills
You Need To Be Hired

The best paying

jobs want 3 years of
experience.
Graphic Design Skills
You Need To Be Hired

The biggest
companies pay the
best.
QUIZ 1

Directions: answer the following questions.

Then write your answer in ½ crosswise.
1. Give at least 5 types of graphic design
2. Give at least 5 types of graphic design
software