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Academic Partner of
PROFESIONAL GRAPHIC DESIGN
Duration: 5 Month

OVERVIEW:
Graphic designers exploit their artistic skills and creativity to produce art and layouts of wording
and visuals for reproduction in print and electronic media such as magazines, newspapers, books,
Interior, websites as well as exhibitions and advertising.

MODULES SOFTWARE TAUGHT

• Computer Application and Multimedia 1. MS Power Point (2007-2013)
• Managing Media Element 2. Adobe Photoshop (CS6-CC)
• Concept of Multimedia Presentation 3. Adobe Illustrator (CS6-CC)
• Image Editing with Photoshop 4. Adobe InDesign (CS6-CC)
• Visualization Technique
• Digital Drawing with Illustration
• Internet Technology
• Freelancing Guideline
• Color Studies
• Typography
• Publishing Makeup with InDesign
• Project Work (Business Card, Logo, Flyer,
Brochure, Letterhead Web Banner etc.)
 What is Presentation ?
1. The Activity of Formally Presenting Something (As
a Prize or Reward).
2. The Act of Making Something Publicly Available;
Presenting News or other Information by
Broadcasting or Printing it.
3. A Show or Display; The Act of Presenting
Something to Sight or View.
4. The Act of Presenting a Proposal.
5. A Visual Representation of Something.
6. Formally Making a Person Known to Another
or to the Public.
Presentation Quality
 Multimedia

Presentation Type ?
Single Media
 What is Multimedia ?
Multimedia can be defined as media that combines different content forms such as
TEXT, STILL IMAGES, AUDIO, VIDEO, ANIMATION AND SPECIAL EFFECTS
to get a multi-faceted finished product. Compared to traditional media professionals in
areas such as radio, multimedia professionals should possess various technical skills such
as photography, web and graphic design. Multimedia Road Map showing Skills and
Careers in Multimedia.

PRIN TV WEB
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 Multimedia Elements ?
TEXT, STILL IMAGES,
AUDIO, VIDEO, ANIMATION & SPECIAL EFFECTS
 Why Multimedia is Important ?
Easy to Communicate a
group of people at same
time.
Easy to understand.
And a systematic way to
represent your
presentations.
What is Art ?
Art is a diverse range of human activities in creating visual, auditory or performing artifacts,
expressing the author's imaginative or technical skill, intended to be appreciated for their beauty or
emotional power.
When man can express their thinking power helping of color and brush that is called art.
 What is Graphic Design ?
Graphic design is a creative process that combines art and technology to communicate ideas. The
designer works with a variety of communication tools in order to convey a message from a client to
a particular audience. The main tools are image and typography.
 Graphics Type ?
Raster Graphics Vector Graphics
The difference between vector and raster graphics is that raster graphics are composed of pixels,
while vector graphics are composed of paths. A raster graphic, such as a gif or jpeg, is an array
of pixels of various colors, which together form an image. A vector graphic, such as an .eps file or
Adobe Illustrator? file, is composed of paths, or lines, that are either straight or curved. The data
file for a vector image contains the points where the paths start and end, how much the paths
curve, and the colors that either border or fill the paths. Because vector graphics are not made of
pixels, the images can be scaled to be very large without losing quality. Raster graphics, on the
other hand, become "blocky," since each pixel increases in size as the image is made larger. This is
why logos and other designs are typically created in vector format -- the quality will look the same
on a business card as it will on a billboard.
 What is Pixel ?
Smallest Element of a Picture.

Raster

What is Resolution ?
Pixel Per Inch.
Electronic Media ?
 Television
 Web
 Computer
 Mobile etc.
Print/Press Media ?
 Banner
 Poster
 Flyer
 Brochure
 Bill Board etc.
 WHAT IS COLOR
Color is the aspect of things that is caused by differing qualities of light being reflected or emitted
?
by them. To see color, you have to have light. When light shines on an object some colors bounce
off the object and others are absorbed by it. Our eyes only see the colors that are bounced off or
reflected.
RGB Color ?
RGB color space or RGB color system, constructs all the
colors from the combination of the Red, Green and Blue
colors.
The red, green and blue use 8 bits each, which have integer
values from 0 to 255. This makes 256*256*256=16777216
possible colors.
RGB ≡ Red, Green, Blue
Each pixel in the LCD monitor displays colors this way, by
combination of red, green and blue LEDs (light emitting
diodes).
When the red pixel is set to 0, the LED is turned off. When
the red pixel is set to 255, the LED is turned fully on.
Any value between them sets the LED to partial light
emission.
CMYK Color ?

The CMYK color model (process color, four color) is a

subtractive color model, used in color printing and is also
used to describe the printing process itself. CMYK refers to
the four inks used in some color printing: cyan, magenta,
yellow, and key (black). Though it varies by print house,
press operator, press manufacturer, and press run, ink is
typically applied in the order of the abbreviation.
 PHOTOSHOP
Information includes not only text and numbers, but images as well. The expression "a picture is worth a
thousand words" is as true today as ever.
Adobe Photoshop is the industry-standard tool for digital imaging, which makes Photoshop expertise a valuable
commodity in the workplace. Learning Photoshop is also a good way to learn imaging concepts. Concepts you
learn from working with Photoshop apply to other imaging tools as well (including Photoshop Elements, which
has a very similar user interface and features).

Digital Painting Web Banner

Image Editing Image Manipulation
Facebook Cover Clipping Path
Web Icon Image Retouch
Poster Design
Animation
Digital Painting
Image Retouch
Clipping Path/Background Change
Image Manipulation & Composition
Web Banner Design
Facebook Cover Design
Icon Design
Paper Ad Design
….. And More
 ILLUSTRATOR
Graphic designers work on their designs using different programs but there are some who haven’t tried using
Adobe Illustrator yet. Adobe Illustrator is a popular program for designing that primarily manipulates vector
graphic. It is a vector graphics editor that allows you to create and edit vector graphics images. You can create
designs with small file sizes which can be printed in high quality.

Logo Design
Flyer Design
Business Card Calendar Illustration
Banner Design
Brochure Design
Packet Design Corporate Identity
Bill Board
Logo Design
Business Card Design
Flyer & Voucher Design
Brochure Design
Banner/Bill Board Design
Calendar Design
….. And More
 QUALIFICATION ?
Qualifications of a Graphic Designer

Basic qualifications of a good graphic designer

include creativity, communications skills, and
problem solving skills.  Graphic design entails
more than just your ability in Photoshop and art. 
While a good eye for color, form and detail is
important to have, graphic design is a lot more
than it seems. 
How Many Times Will Expand Daily ?
To get everything done, Jack puts in an 3-4 hour at every day.
 Market Demand of a Graphic Designer

Brand Promoter Art Director

Creative Executive Photoshop Artist
Layout Artist Multimedia Designer
Logo Designer Photo Editor
Brand Identity Designer
Pre-Press Technician Web Designer
 Outsourcing Opportunity

What is outsourcing?
Outsourcing is when a company contracts with
an outside provider for services or other business
processes, rather than employing staff to do
these services in-house. These services may be
provided on-site or off-site. Typically
outsourcing is done with an eye toward
efficiency and cost-saving for the company.
Outsourcing could be as simple as hiring a
freelancer to edit a company newsletter or as
large-scale as hiring an outsourcing company to
handle all accounting and payroll functions.
 4 Type of Marketplaces

1. Contest Based Marketplace 3. Resalable Based Marketplace

2. Service Based Marketplace 4. Biding Based Marketplace

Some of Our Achievements
Some of Our Achievements
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