PEPPERFRY – #PepTalk

Questions:
Topic: “Personalisation of Marketing Communication”

1. Could you tell us a little bit about your journey so far? How did the idea for
WebEngage begin and what made you really interested in being an entrepreneur?
2. What were the initial challenges that were faced at WebEngage?
3. What is Hyper-personalization? How is it different from the traditional
personalization?
4. Recently, marketers have used behavioural sciences to unlock better marketing and
innovation. How is behavioural science leveraged at WebEngage?
5. From the Equifax crisis to Cambridge Analytica, we have seen significant concerns
exist around definition of private data, usage of data by business, security of the user
data and many others. How do we ensure that Hyper-personalization stays cool, and
not become creepy?
6. What is the future journey of WebEngage? Any new features that we must be looking
forward to?
7. And before you go, what is something you wish someone had told you during your
early stages of career?