Pamela Mora
4 PS
Product:
The products we will offer are
products that people usually consume
on a daily basis, besides being able
to enjoy our different types of
dressings and sauces to taste, also
each product comes with its
respective portion of chips.
Promotion:
In terms of promotions it refers to
advertising, sales promotions, online
promotions and referral sales.
The promotion of the beverages
offered by the local will be focused on
promotions and innovations in sales,
for example: we will have 2x1 on
Fridays, holidays many offers, we will
also focus on the customization of
glasses to differentiate ourselves
from the competition.
Price:
Prices will be comfortable and
accessible to all budgets, especially
to the target market to which the
product is directed, which is the
middle and upper class.
The price should take into
consideration the profitability, the
probability of reaction of the
competition, and any other variable
associated with the value of the
transaction for the product.
Place:
We will be located in the city of
Guayaquil where our customers will
have wifi zone, that way they can also
enjoy our website and comment on
how they liked the product.
The store will have enough space to
locate the necessary equipment to
start the production and
commercialization of our fast food.