PESTLE Analysis of Kenya 2013,

Published: July 2013

Copyright © 2020 by Lucintel

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 Report Brochure / Content

Background and Research Scope

Research Methodology
Table of Content
Why Lucintel
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Background:
The Kenyan economy is expected to outpace the growth of global GDP and grow to $89
billion at the current prices by 2018. The Kenyan government’s strategy to modernize the
agriculture sector, strengthen medium and small scale enterprises, and focus on investment
in Information and Communications Technology and business services are expected to drive
the economy over the forecast period.

Lucintel, a leading global management consulting and market research firm, has performed
a political, economic, social, technological, legal, and environmental (PESTLE) analysis of
Kenya and presents its findings in “PESTLE Analysis of Kenya 2013.” This report analyzes
the impact of different macroeconomic indicators of the country on different industries. The
report also includes the impact of socio-political and demographic changes on different
industries in that country. This report analyzes the domestic and external economic trends,
government policies, technological changes, and their impact on different industries.

Lucintel’s study indicates that Kenya is among the most developed economies in the African
region with its own strengths and weaknesses. The country derives its major strengths from
its geostrategic location, high domestic demand, well educated workforce, and strong
financial position. All these factors make the Kenyan economy one of the most competitive
nations in the world. At the same time, Kenya needs to address a number of significant
challenges and risks, such as high unemployment rate, current account deficit, and low
R&D. Kenya holds the scope for development by strengthening innovation, creativity, and
proper utilization of its full human potential.

This report provides the knowledge on leading industries and the emerging industries in the
country. This report gives the insightful SWOT analysis of Kenya. This report helps the
investor to easily understand the strengths, weaknesses, opportunities, and threats of the
Kenyan economy. This report will be helpful for strategic analysis done by CEO, managers,
bankers, and industrialists who want to know about political, social, and economic outlook of
Kenya. This report will also benefit those who want to invest in Kenya.

This unique report from Lucintel will provide you with valuable information, insights, and tools
needed to identify new growth opportunities and operate your business successfully in this
market. This report will save hundreds of hours of your own personal research time and will
significantly benefit you in expanding your business in this market. In today’s stringent
economy, you need every advantage that you can find.

To make business, investment, and strategic decisions, you need timely, useful information.
This market report fulfills this core need and is an indispensable reference guide for
multinational materials suppliers, product manufacturers, investors, executives, distributors,
and many more that operate in this market.

Some of the features of this report:

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 Trend and forecast for key macroeconomic variables that are useful to make major
investment decision
Analysis on economic activity, investment environment, and trade structure of the
country
Major industries in Kenya and its contribution to GPDTrends in savings, investments,
and consumptions
Analysis of Political, Economic, Social, Technological, Legal, and Environmental
scenarios as well as their impact on different industries
Analyses on geographical importance and social structure such as labor quality
Strength, Weakness, Opportunity, and Threat (SWOT) analysis of Kenya
More than 20 figures/charts and 15 tables are provided in this roughly 65-page report.

Benefits of a Lucintel Report:

Lucintel’s core competency is in market research and management consulting. In the last 14
years, Lucintel has worked on hundreds of market and economic research studies. Lucintel’s
market reports offer the following benefits:

Enhance your global growth strategy with key economic and potential industry
analysis
Fine-tune your business expansion planning and market development with analysis of
domestic demand analysis and demographics structure analysis
Explore business opportunities with the analysis of leading industry, potential sector
analysis and by understanding strength, weakness, opportunity, and threat of the
country
Know the business environment of the country using report’s PESTLE analysis and
their impact on industry. Also included is Foreign Direct Investment and Trade
structure analysis.

This unique report from Lucintel will provide you with valuable information, insights, and tools
needed to identify new growth opportunities and operate your business successfully in this
market. This report will save hundreds of hours of your own personal research time and will
significantly benefit you in expanding your business in this market. In today’s challenging
economy, you need every advantage that you can find.

Scope and Features of This Report:

To make critical business, investment, or strategic decisions, you need timely useful
information.
This market report fulfills this core need. Some of the features of “PESTLE Analysis of
Kenya 2013,” include:

Trend and forecast for key macroeconomic variables that are useful to make major
investment decision
Analysis on economic activity, investment environment, and trade structure of the
country
Major industries in Kenya and its contribution to GPDTrends in savings, investments,
and consumptions

Lucintel, 8951 Cypress Waters Blvd., Suite 160, Dallas, TX 75019, USA.
3 Tel: +1-972-636-5056, E-mail: helpdesk@lucintel.com
 Analysis of Political, Economic, Social, Technological, Legal, and Environmental
scenarios as well as their impact on different industries
Analyses on geographical importance and social structure such as labor quality
Strength, Weakness, Opportunity, and Threat (SWOT) analysis of Kenya
More than 20 figures/charts and 15 tables are provided in this roughly 65-page report.

Benefits of a Lucintel Report:

Lucintel’s core competency is in market research and management consulting. In the last 14
years, Lucintel has worked on hundreds of market and economic research studies. Lucintel’s
market reports offer the following benefits:

Enhance your global growth strategy with key economic and potential industry
analysis
Fine-tune your business expansion planning and market development with analysis of
domestic demand analysis and demographics structure analysis
Explore business opportunities with the analysis of leading industry, potential sector
analysis and by understanding strength, weakness, opportunity, and threat of the
country
Know the business environment of the country using report’s PESTLE analysis and
their impact on industry. Also included is Foreign Direct Investment and Trade
structure analysis.

Lucintel, 8951 Cypress Waters Blvd., Suite 160, Dallas, TX 75019, USA.
4 Tel: +1-972-636-5056, E-mail: helpdesk@lucintel.com
 More than 20 figures/charts and 15 tables are provided in this roughly 65 - page
report

Lucintel, 8951 Cypress Waters Blvd., Suite 160, Dallas, TX 75019, USA.
5 Tel: +1-972-636-5056, E-mail: helpdesk@lucintel.com
Research Methodology:
Lucintel has been closely tracking and conducting research on variety of industries and
countries since 1998. This research project was designed for the purposes of determining
the investment opportunities in Kenya. In order to ensure fairness with our analysis, we
compared several factors in order to align the current performance and, more importantly,
the future prospects.

Our analysts used the following sources for the creation and completion of this
valuable report:
Political, Economic, Social, Technological and legal analysis of Kenya economy.
Extensive search of current published literature, market and database information
including industry news, country news, and customer intentions.
A compilation of the experiences, judgments, and insights of Lucintel's analysts, who
have analyzed and tracked the economic study of the country.

Lucintel collects a significant amount of uninterpreted data from a variety of sources and
converts this into intelligent data as follows. The intelligent data is used by our clients for
making confident business decisions.

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1. Executive Summary

2. Kenya Political Analysis

2.1. Structure and Stability of Government
2.2. Government Policy Agenda
2.2.1. Policy Agenda

3. Kenya Economic Analysis

3.1. Sectoral Contribution to GDP and GDP Growth Rate
3.2. Pricing Trends-Inflation and Interest Rates
3.3. Consumption, Saving, and Investment Trends
3.4. International Trade and Its Contribution to GDP
3.5. Foreign Direct Investment (FDI) by Industry

4. Economic Risk of Kenya

4.1. Risk in Financial Sector
4.1.1. Risk in Current Account Balance
4.1.2. Risk in Balance of Payment (BOP)
4.1.3. External Debt and Default Risk
4.1.4. Risk in Foreign Exchange Reserves and Exchange Rate
4.2. Credit Rating of Countries
4.3. Economic Risk Factors Impact on Business

5. Kenya Social Analysis

5.1. Social and Demographic Analysis

6. Kenya R&D and Technological Factors

6.1. R&D Expenditure in Kenya
6.2. Impact of Technology in Industry
6.3. Technology Policy

7. Kenya Legal Analysis

7.1. Corporate Law
7.2. Tax Law
7.3. Recent Economic Policies
7.4. Doing Business in Kenya 2013

8. Kenya Environmental Analysis

8.1. Environment Policy

9. SWOT Analysis of Kenya

List of Figures
List of Tables
Abbreviation and Technical Units
Disclaimer
Copyright

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About Us

List of Figures
Chapter 3. Kenya Economic Analysis
Figure 3.1: Regional economic scenario
Figure 3.2: Trend of real GDP growth rate
Figure 3.3: Forecast of real GDP growth rate
Figure 3.4: Trend of per capita income
Figure 3.5: GDP Sectoral contribution
Figure 3.6: Share of different sectors to GDP
Figure 3.7: Annual trend of inflation and interest rate
Figure 3.8: Trend of savings and investments as percentage of GDP
Figure 3.9: Trend of consumption expenditure as percentage of GDP
Figure 3.10: Kenya trend of international trade structure
Figure 3.11: Trend of exports and imports as percentage of GDP
Figure 3.12: Foreign direct investment by industry

Chapter 4. Economic Risk of Kenya

Figure 4.1: Trend of current account balance and percentage of GDP
Figure 4.2: Terms of trade of Kenya
Figure 4.3: Trend of balance of payment
Figure 4.4: Trend of gross government debt as percentage of GDP
Figure 4.5: Trend of gross government debt
Figure 4.6: Trend of foreign exchange reserves and exchange rate

Chapter 5. Kenya Social Analysis

Figure 5.1: Political map of Kenya
Figure 5.2: Trend of population and population growth rate in Kenya
Figure 5.3: Population age structure

Chapter 6. Kenya R&D and Technological Factors

Figure 6.1: Trend of R&D expenditure in Kenya

List of Tables

Chapter 1. Executive Summary

Table 1.1: Factors affecting business in Kenya

Chapter 2. Kenya Political Analysis

Table 2.1: Political factors and its impact on business

Chapter 3. Kenya Economic Analysis

Table 3.1: Factors Affecting Industry Growth
Table 3.2: FDI Limits by Industry
Table 3.3: Economic factors and its impact on business
Table 3.4: Economic Insights of Kenya

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Chapter 4. Economic Risk of Kenya
Table 4.1: Economic risk factors and its impact on business

Chapter 5. Kenya Social Analysis

Table 5.1: Corruption, GINI, homicide and human development index
Table 5.2: Social factors and its impact on business

Chapter 6. Kenya R&D and Technological Factors

Table 6.1: Technological factors and its impact on business

Chapter 7. Kenya Legal Analysis

Table 7.1: Tax rates for taxpayers in Kenya, 2012
Table 7.2: Indicators for starting business
Table 7.3: Ranking of procedures for starting up a business
Table 7.4: Legal factors and its impact on business

Chapter 8. Kenya Environmental Analysis

Table 8.1: Environmental factors and its impact on business

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Why Lucintel:

Lucintel’s core competency is in market research and management consulting. In last 20

years, Lucintel has worked on hundreds of market and technology research studies, and we
do it better, faster and cost-effectively. Here are some of the key reasons for selecting
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About Lucintel:

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