Phrase Alternative

[color] in color color

a majority of most
a number of many
absolutely [any adjective] just the adjective
absolutely essential essential
absolutely necessary necessary
absolutely perfect perfect
accounted for by the fact that because
actual experience experience
added bonus bonus
advance notice notice
advance planning planning
advance reservations reservations
advance warning warning
all things considered omit
already exists exists
an order of magnitude ten times
and also also
anonymous stranger stranger
are in receipt of received
are of the same opinion agree
arrived at the conclusion concluded
as a consequence of because
as a matter of fact omit
as far as I'm concerned omit
As to whether whether
ask the question ask
assembled together assembled
at a later time later
at about at
at all times always
at any rate omit
at the present time now
at this point in time now
basic fundamentals fundamentals
Basically, essentially, totally omit
be that as it may omit
Being that or being as because
beyond a shadow of a doubt definitely
brief in duration brief

Writing Marketing Copy with Ian Lurie

 Phrase Alternative
brief moment moment
but nevertheless nevertheless
by means of by, with
came at a time when came
cancel out cancel
clearly omit
complete perfection perfection
complete reversal reversal
complete success success
Considered to omit
continue on continue
current status status
current trend trend
despite the fact that although
different kinds kinds
different varieties varieties
difficult dilemma dilemma
disregard altogether disregard
Due to the fact that omit
due to the fact that because
during the course of during, while
Each and every use one or the other
each and every every
end result result
enter in enter
Equally as equally
evolve over time evolve
exact same same
exactly the same the same
extra added features added features
false pretense pretense
fewer in number fewer
filled to capacity filled
final conclusion conclusion
final outcome outcome
first and foremost first
first began began
Firstly, secondly, thirdly, etc. use first, second, third
for all intents and purposes omit
for the most part omit

Writing Marketing Copy with Ian Lurie

 Phrase Alternative
for the purpose of for
for the reason that because
foreign imports imports
free gift gift
GIF format GIF
Had ought or hadn't ought ought, or shouldn't
harmful injuries injuries
has the capability of can
having regard to about
He/she use he, she or 'they'
if and when if
if conditions are such that if
illustrated drawing drawing
in a manner of speaking omit
in a very real sense omit
in all cases always, invariably
in close proximity to near
in connection with about, concerning
in my opinion omit
in my opinion it is not an unjustifiable assumption that I think
in order to to
in some instances sometimes
in spite of the fact that although
in the event that if
in the final analysis omit
in view of the fact that because
Indeed omit
introduced a new introduced
Irregardless regardless
it goes without saying omit
it has long been known omit
it is a fact that omit
it is clear that clearly
it is clear that omit
it is often the case that often
it is possible that the cause is the cause may be
it is worth pointing out that note that
it may, however, be noted that but
it seems that omit
lacked the ability to could not

Writing Marketing Copy with Ian Lurie

 Phrase Alternative
lag behind lag
large numbers of many
merge together merge
month of [month] just the month
my personal opinion my opinion
needless to say omit
never at any time never
never before never
none at all none
on a daily basis daily
on account of because
On account of because
on an everyday basis routinely
on the basis of because
on the grounds that because
owing to the fact that because
past experience experience
past history history
past records records
PDF format PDF
PIN number PIN
polar opposites opposites
positive identification identification
positive improvement improvement
possibly might might
pre-planned planned
pre-recorded recorded
predict in advance predict
prior to before
reason why reason
refer back to refer to
repeat again repeat
same identical same
secure password password
serious crisis crisis
since the time when since
small in size small
So as to to
spell out in detail spell out
still persists persists

Writing Marketing Copy with Ian Lurie

 Phrase Alternative
still remains remains
subsequent to after
sum total total
the point here is omit
the point I'm trying to make omit
The reason because
to be honest omit
totally unique unique
true fact fact
twelve noon noon
typical results are shown omit
unconfirmed rumor rumor
unexpected surprise surprise
unfilled vacancy vacancy
uninintended mistake mistake
usual custom custom
Utilize use
Very, really, quite omit
visible to the eye visible
weather conditions weather
what I mean to say omit
write down write
at the moment now
of course omit
certainly omit
naturally omit

Writing Marketing Copy with Ian Lurie