Digital Marketing

Y ou must have browsed or shopped at any of the shopping website, and later when you
open Facebook, YouTube or any other browser you see an Advertisement of the similar
product you had seen. It’s not a coincidence, it’s an algorithm used for digital marketing.

Digital marketing is the component of marketing that utilizes internet and online based digital
technologies such as computers, mobile phones and other digital media and platforms to
promote products and services.

Digital Marketing is a combination of four different types of marketing. Search Engine

Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and
Content Marketing.

Have you ever wondered that why does Wikipedia be at the first position, when you search
for any random question on google search engine?
This is because the website is optimised in such a way that whenever a user searches for any
topic which is related to the website, the search engine (Google) will show the website on the
first result page. You search for Bus ticket and Google shows you Red Bus. You search for
Movie ticket and Google shows you Book my show. In short, SEO is informing the search
Engine (Google) when to display their website and to whom.

The goal of search engine marketing is to organize advertising activity through the use of
Search engines. The idea is to use the search engines in such a way so that they display your
website at the top of the search results.

Social Media is a platform for marketing with the best efficiency. In today’s world, maximum
people are spending their most of the time on social media rather than reading newspapers or
watching television. Companies promote their product/business through social media to
spread awareness, generate leads and reach potential customers.
The best part about social media is that it can track a user’s interests. For example, If NIKE
wants to promote its new product to the people from age group 18-35, and people who are
interested in sports, Social Media allows the marketer to target that group of people and show
Ads only to them.

If you want to experience how this algorithm works, visit the “explore panel” in Instagram.
And you will see posts related to the earlier posts you have liked and saved.