Godrej: Journey

Growth Journey Continued

Start of Godrej Lock Business:
Anchor
 Often theft and burglaries due
to poor quality hand made
locks inspired to start the
business
 Warranty provided reflecting
the high degree of safety
1894-1897
 Got patent of these locks
 It was a super success
 1958: Godrej Appliances: India’s
first refrigerator
 1961: Forklift Trucks introduced
due to increasing demand of the
product in industries
 1974: Start of Godrej Agrovet Ltd
as an animal feed company-it’s a
growing business
 1976: Godrej Process Equipment
1918-1955 formed under Godrej Heavy Engg 1985-1999
Vertical
 1977: Godrej Lawkim Motors
formed by acquiring Lawkim
Motors: energy efficient motors

Failures to Fruitful Start:
 Failed as a Lawyer
 Surgical Equip Manufacturing
 Used Made in India Logo
 Despite of best quality, it
failed because of showing
made in India-Acceptability
issue
Godrej Soap & First Typewriter
 1920: Use of vegetable oils in
1897 making soaps
 Soaps branded as Godrej No-
1 & Godrej No2
 1935: Godrej Tooling formed
 1952: This Godrej No.2 soap
was later named a Cinthol
 1955: First Typewriter “Godrej
Prima”, the business closed in
year 2011 due to increase
demand of newer technologies
A fruitful period
 1985: Start of Godrej
Aerospace & Precision Engg
1955-1980
 1988: Start of Godrej
Properties Ltd
 1989: Introduction of PUF
 1991: Start of Food Business
 1994: Transelektra Domestic
products acquired later it
forged an alliance with Sara
Lee-USA
 1999: Transelektra renamed
as Godrej Sara Lee and
Godrej Infotech Ltd
incorporated
 Godrej: Journey Contd. Business Units

Storage Solutions
Food to IT: Journey Continued Aerospace Material Handling

 2006: Godrej Foods & Beverages  2016: Acquired 51% stake in Appliance Precision Engg Infotech
Ltd formed by merging existing food India Circus (home décor &
personal accessories Locking Solution & Systems
business & Godrej Tea
segment) Construction
 2007: JV with US company Hershey  2017: Godrej Agrovet Ltd Process Equipment
and renamed as Godrej Hershey publicly listed Vending
Electrical & Lawkim Motors
Foods & Beverages Ltd, Godrej Electronics
Veding formed  2019: World Tallest Reactor: Interio Tooling
 2008: Godrej Re-launch for a Nigerian Oil Refinery Consoveyo
2001-2005 2011-2015 Security Solution
 2020: Partnered with
 2010: GoJiyo – a free browser Ordnance Factory-
based 3-D virtual world Chandrapur to conceptualize
and develop Pinaka rocket  Burglary issue-> Made locks
 2010: Godrej Properties publicly  Safety Issue –> Security
listed assembly
Solutions
 International Embargoes ->
Indigenization of Heavy Engg
New Horizons Consumer Focus & New  Self Reliance of Country ->
Technologies Moon & Mars Mission
 2001: Demerger of Godrej
Soaps Limited-Formation of  2011: Closure of Typewriter equipment’s
Godrej Consumer Products
2006-2010 business-New Technologies
2016-2020  Consumer Issues -> Appliances
& Godrej Soaps renamed  2014: Masterband 2.0 &  Agricultural & Husbandry Needs
Godrej Industries Limited Free-G launch: increasing -> Chemical, Food & Agri
Some Failures:
 2002: Godrej Tea Ltd Setup consumer experience  Early failures in surgical Business
 2013: Critical components for equipment due to  Intuitive Living –> Furnitures
 2003: Godrej Global Solutions acceptance issue from
Ltd- a BPO solutions & NPCIL nuclear PPs  Industry Needs -> General Engg
the consumers;
services  2014: Mission Mars: Godrej  Core Sector - > Heavy Engg
Aerospace Engine & its  Typewriter became  Household needs -> Personal
 2004: Godrej HiCare Ltd precision equipment were obsolete due to
formed- Pest Control Care items
used introduction of new
Services technology inducing the  Handling ->Intra Logistics
consumer rejection  Hosing -> Infra & property