ASSIGNMENT 1

INTRODUCTION TO HRM

Anmol Feeds

Student name: - Pratik Kumar Ghosh

Roll No. : - DM21B35
Section: - 2
Assignment Number: - Assignment 1
Submitted To: -

CONTENT:-

A) Business model of the company.

B) Design organization structure of the company.

C) Design the HR function of the company in pictorial representation.

D) Analyze the pros and cons of the company as per the employee reviews and
Provide suggestion on the same.

E) Critically analyses the recent updates in HR policies based on COVID 19

Situation.
 Introduction: -

Started the journey in 2000

Anmol Feeds Pvt. Ltd. started its journey with its first plant in Muzaffarpur, Bihar, under the
group name of Herbal Industries.

Corporate office inauguration in 2004

The brand expanded and set up its corporate office in Kolkata.

Created new identity in 2008

Herbal Industries was changed to Anmol Feeds Pvt. Ltd. (AFPL). Since then AFPL extended
its footprints across India.

Set up poultry feed factory in 2011

AFPL started its new poultry feed factory in Lucknow.

Launched new age products in 2014 & 2017

Keeping in mind the modern day demands, high quality products like Nutri Choice-a
premium protein poultry feed with better FCR was launched. 2017- Additionally, Matsya
Bandhu Floating Fish Feed production unit at Panchal, West Bengal was established. It’s a
state of the art production unit with new-age high-end technology that follows stringent
quality checks and manufactures top-quality feed.

The birth of Nouriture in 2019

Nouriture was born with a sharp focus on high end production units and superior quality
products. Keeping true to the spirit to nayi soch, we -

 Launched a poultry feed plant in Jammu with the aim to provide high quality broiler
feed in the market.
 Launched Latis Gold 38 % Protein which is a special feed with higher protein to face
the modern day challenges of Shrimp aquaculture. This feed made with the most
advanced US technology ensures higher growth and maximum profit.

.
A) Business model of the Company: -

 The brand has been ensuring its growth with thought-led marketing and strategic tie-
ups along with ensuring efficient and seamless end to end communication with its
strong and robust team. Being identified as 'Brand of the Year' recognises the effort
put in by the team of Anmol Feeds who have worked tirelessly ensuring brand
awareness in the changing dynamics of the livestock feed industry. Delivering the
solutions across India, the team of 1000 employees caters to 19 Indian states working
with more than 50,000 farmer families.

The Business Model

 Having travelled across the globe, Amit Saraogi, Managing Director, Anmol
Feeds has gathered distinct business acumen which helped him
leading the brand with an approach that constantly encourages innovation and
evolution in building the brand further. With an aim to meet the inherent demand and
supply gap, the brand has been providing farmers with the compound feeds leading to
a consistent rise in their income and the produce. Being in the industry for over 20
years, Anmol Feeds has developed specific core competencies to understand the
challenges faced by the farmers and thereby offer solutions, enabling the farmers to
make commercial gains from livestock farming.

The Target Audience

 Nouriture has been working with farmers with knowledge-based advice and solutions
along with ensuring that they eventually accept and adopt modern farming techniques
like the use of compound feeds in livestock farming for improved profits. The brand
helps in bridging the gap for the rural entrepreneurs and farming community crafting
tailor-made solutions for livestock farming.

 Amit Saraogi, Managing Director, Anmol Feeds sharing his views on delivering
value-driven products, states, "While the livestock farmers are warming up to the idea
of using the compound feed to boost their income in a structured manner, the brand is
supporting them with the timely product delivery, after-sales support and technical
knowhow for livestock farmers.

Technology
 Internet of Things (IoT) based feed systems may enhance the flow of detail
throughout the various steps of the food chain when the farm, feed mill, processing
plant and consumers are connected. The technology scenario is India being in the
nascent stage holds the potential to meet the farmer's problems. It benefits in
monitoring or collecting information through a single source to farmers. The
technology enables mirroring of the demand with the feed availability along with
providing insight for necessary changes in diet strategy by measuring environmental
gases, excretion on land and other biological and chemical parameters.