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  • Eprg Netflix

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    Nivedkrishna Thavarayil
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    EPRG is a framework created in 1969 by Howard V Perlmuter and Wind and Douglas to help businesses determine the best strategy for operating in other nations. The four approaches are: ethnocentric, where a company does not modify its offerings for other countries; polycentric, where each market is treated equally and offerings are consistent globally; regiocentric, where regions are treated as sharing commonalities; and geocentric, where a company takes the best aspects from each country.

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    EPRG is a framework created in 1969 by Howard V Perlmuter and Wind and Douglas to help businesses determine the best strategy for operating in other nations. The four approaches are: ethnocentric, where a company does not modify its offerings for other countries; polycentric, where each market is treated equally and offerings are consistent globally; regiocentric, where regions are treated as sharing commonalities; and geocentric, where a company takes the best aspects from each country.

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    676 views1 page

    Eprg Netflix

    Uploaded by

    Nivedkrishna Thavarayil
    EPRG is a framework created in 1969 by Howard V Perlmuter and Wind and Douglas to help businesses determine the best strategy for operating in other nations. The four approaches are: ethnocentric, where a company does not modify its offerings for other countries; polycentric, where each market is treated equally and offerings are consistent globally; regiocentric, where regions are treated as sharing commonalities; and geocentric, where a company takes the best aspects from each country.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric.

    It is a
    framework created by Howard V Perlmuter and Wind and Douglas in
    1969.  Howard V Perlmuter and Wind and Douglas devised a framework.
    According to the EPRG Framework, businesses must select which technique is
    best for producing effective results in other nations.
    EPRG NETFLIX
    ETHNOCENTRIC
    Netflix is not yet available in China, Crimea, North Korea, or Syria, and does
    not modify its offerings to the needs and wants of other nations where it
    operates.
    POLYCENTRIC
    Every country's market is equally important. Domestic, believe in the
    individuality of each market. They are consistent throughout all nations where
    they are provided.
    REGIOCENTRIC
    Regions share economic, cultural, and political commonalities. The
    fundamental concept is to appeal to "global consumers with comparable
    preferences."

    GEOCENTRIC
    To take the finest from every country.

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