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  • Environment and MArket

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    Rosa Leah Mualla
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    This document discusses factors affecting business markets and environments. It defines a market as a place where buyers and sellers can exchange goods and services. The environment includes external forces like customers, competitors, suppliers, and government that businesses cannot control but affect their functioning. A unique selling proposition makes a product stand out from similar offerings through its characteristics, price, location, or promotion strategy. Developing a good business plan involves catering to customer needs, conducting feasibility analyses, market research, and considering factors like budget and franchising options.

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    Environment and MArket (1)

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    This document discusses factors affecting business markets and environments. It defines a market as a place where buyers and sellers can exchange goods and services. The environment includes external forces like customers, competitors, suppliers, and government that businesses cannot control but affect their functioning. A unique selling proposition makes a product stand out from similar offerings through its characteristics, price, location, or promotion strategy. Developing a good business plan involves catering to customer needs, conducting feasibility analyses, market research, and considering factors like budget and franchising options.

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    © All Rights Reserved
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    15 views19 pages

    Environment and MArket

    Uploaded by

    Rosa Leah Mualla
    This document discusses factors affecting business markets and environments. It defines a market as a place where buyers and sellers can exchange goods and services. The environment includes external forces like customers, competitors, suppliers, and government that businesses cannot control but affect their functioning. A unique selling proposition makes a product stand out from similar offerings through its characteristics, price, location, or promotion strategy. Developing a good business plan involves catering to customer needs, conducting feasibility analyses, market research, and considering factors like budget and franchising options.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 19

    SOUTHLAND COLLEGE

    ENVIRONMENT
    AND MARKET
    With Teacher Leah
    OBJECTIVES

    Identify the factors Discuss the importance


    affecting the business of business plan
    market and
    environment.
    WHAT IS A MARKET?
    A market is a place where
    buyers and sellers can meet to
    facilitate the exchange or
    transaction of goods and
    services.
    WHAT IS AN ENVIRONMENT?
    It connotes external forces, factors and
    institutions that are beyond the control
    of the business and they affect the
    functioning of a business enterprise.
    These include customers, competitors,
    suppliers, government, and the social,
    political, legal and technological factors
    etc.
    UNIQUE SELLING
    PROPOSITION
    1. AN ADVERTISING CAMPAIGN THAT
    CONVINCES CUSTOMERS TO CHANGE CHOSEN
    BRANDS OR FOOD OUTLETS
    2. ANY ASPECT OF AN OBJECT THAT
    MAKES IT DIFFERENT FROM SIMILAR
    OBJECTS
    3.THE FACTOR, PRESENTED BY SOMEONE
    SELLING, THAT ONE PRODUCT IS DIFFERENT AND
    BETTER THAN OTHER PRODUCTS
    4. MAKES THE PRODUCT STAND OUT.
    FACTORS
    AFFECTING A
    UNIQUE SELLING
    PROPOSITION
    1. CHARACTERISTICS OF THE PRODUCT
    2. PRICE
    3. PLACE/LOCATION
    4. STRATEGY USED IN PROMOTION
    1.
    Select the best location.
    TIPS FOR A 2.
    SUCCESSFUL UNIQUE Observe what the customers really need
    or want so you can plan food offerings
    SELLING that will make them prioritize again and
    PROPORTION again.
    3.
    Analyze the purpose of prospective
    customers in choosing food
    establishments.
    4.
    Make a survey of the reasons why the
    customers prefer your place
    MAKING
    GOOD
    BUSINESS
    IDEA/PLAN
    1.CATER TO THE NEEDS AND WANTS OF THE CUSTOMERS.

    2.PUT UP A BUSINESS THAT YOU ARE GOOD AT OR ONE


    THAT FITS YOUR EDUCATION, ABILITIES, SKILLS AND
    EXPERIENCES.

    3.LIST DOWN ALL POSSIBLE IDEAS AND ANALYZE THE


    COMPETITION FOR BETTER BUSINESS.

    4.PERFORM SWOT(STRENGTHS, WEAKNESSES,


    OPPORTUNITIES, AND THREATS)ANALYSIS.
    5. STUDY ITS FEASIBILITY.

    6. CONDUCT MARKET RESEARCH.

    7. BE PRACTICAL.

    8. MAKE ATTAINABLE.

    9. CONSIDER YOUR BUDGET.


    10. CONSIDER A FRANCHISE.
    THE FOLLOWING SHOULD BE TAKEN INTO CONSIDERATION
    WHEN YOU ARE PLANNING FOR A FRANCHISE:

    A.FRANCHISING REQUIRES INVESTMENT BUT IT CAN


    PROVIDE YOU WITH IDEAS AND ESTABLISHED CUSTOMERS.

    B. YOU ARE EXPECTED TO MEET CERTAIN EXPECTATIONS


    ABOUT POLICY AND PROCESS.

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