Brand personality

The study proposes a signalling theory-based replacement to the Big 5 human personality.
Extraversion (sometimes called extroversion), agreeableness, openness, conscientiousness,
and neuroticism are the five broad personality qualities outlined by the theory.
as more relevant since it describes how corporations come to edit and shape their
communication, signalling only select components of a brand, because they discover they
work for them in the marketplace.
Humans gain from such signals as customers or employees because they may use them to
build or maintain their own self-image and promote it to others.
The theory is also unaffected by the concept of brand personality. Work in this area has
discovered a variety of signals sent by corporations to the market or between humans that
reflect frequently acknowledged individual qualities of brand personality, such as sincerity
(Erdem & Swait, 1998; Wang et al., 2004). as well as competence

Truckage is always listening to the customers through feedbacks and suggestions

Guys I have selected my 5 articles:

Extending the Concept of Consumer Satisfaction
https://www.acrwebsite.org/volumes/9346/volumes/vol4/NA-04

Product Perceived Quality and Purchase Intention with Consumer Satisfaction

https://journalofbusiness.org/index.php/GJMBR/article/view/1684

Systematically Varying Consumer Satisfaction and its Implications for Product Choice
https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.127.2240&rep=rep1&type=pdf

THE DEGREE OF CONSUMER SATISFACTION WITH HOTEL SERVICES

http://revistadeturism.ro/index.php/rdt/article/view/139

A Comprehensive Study of Consumer Satisfaction With Durable Products

https://www.acrwebsite.org/volumes/9432/volumes/v05/NA-05/full