Indian Coffee Market Dossier

COFFEE MARKET IN INDIA
TABLE OF CONTENTS
Coffee market in India
Table of Contents
Production
06 Coffee market: worldwide production 2003/04-2017/18
07 Global area of UTZ certified coffee 2011-2016
08 Global coffee production 2017, by country
09 India's production of tea and coffee 2001-2016
10 India's production of coffee - by state FY 2012-FY 2016
Exports and Imports

12 Total coffee imports and exports worldwide 2005/2006-2018/2019
13 Export volumes of coffee-producing countries in December 2017
14 Export value of roasted coffee in Asia Pacific 2016, by country
15 Indian tea and coffee exports by value 2010-2017
16 Indian coffee exports by target country 2016-17
17 Indian coffee export volume by target country FY 2017
Consumption
19 Global coffee consumption 2012/13-2016/17
20 Global coffee market: price trend by coffee type 1998-2017
Table of Contents
21 Market size of the coffee and tea industry in India 2013-2017

22 Wholesale Price Index of processed tea and coffee in India 2005-2017
23 Beverage market share of coffee in India - by regions 2016
Retail
25 Global retail coffee market share 2014, by company
26 Coffee retail market in India by value 2015-2020
27 Cafe brands in India 2016 by shop numbers
28 Top ten coffee and tea brands on YouTube in India 2018, by total uploaded video views
PRODUCTION
Coffee production worldwide from 2003/04 to 2017/18 (in million 60 kilogram bags)*
Coffee market: worldwide production 2003/04-2017/18
180
data
158.93
160 152.25 152.11 151.69
147.9 149.74 149.08
139.6
140 134.06
129.2 127.78
122.91
Production in million 60 kilogram bags
120
116.36
111.4
105.21
100
80
60
40
20
0
2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
Note: Worldwide; 2003/04 to 2017/18

Further information regarding this statistic can be found on page 30.
Source(s): ICO; ID 263311
6 Production
UTZ certified coffee area worldwide from 2011 to 2016 (in 1,000 hectares)
Global area of UTZ certified coffee 2011-2016
600
data
567.34
508.66
500 473.95 473.95 473.95
400
Area in thousand hectares
348.09
300
200
100
0
2011 2012 2013 2014 2015 2016
Note: Worldwide; 2011 to 2016

Source(s): UTZ Certified; ID 758597
7 Production
Coffee production worldwide in 2017, by country (in 1,000 60 kilogram bags)
Global coffee production 2017, by country
data
0 10000 20000 30000 40000 50000 60000
Brazil 51,500
Vietnam 28,500
Colombia 14,000
Indonesia 10,800
Honduras 8,349
Ethiopia 7,650
India 5,333
Uganda 5,100
Peru 4,600
Mexico 4,000
Production in thousand 60 kilogram bags
Note: Worldwide; 2017

8 Production
Total production of tea and coffee in India from 2001-02 to 2015-16 (in million kilograms)
India's production of tea and coffee 2001-2016
Chart Title
Tea Coffee
1400
1200
Total tea and coffee produced in million kilograms
1000
800
600
400
200
0
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2015-16
Note: India; 2001 to 2016

Source(s): MOSPI; DGCI&S; Ministry of Agriculture and Farmers Welfare (India); ID 620874
9 Production
Production of coffee across Indian states from FY 2013 to FY 2016 (in kilograms per hectare)
India's production of coffee - by state FY 2012-FY 2016
Chart Title
Karnataka Kerala Tamil Nadu Andhra Pradesh
3000
2500
Production in kilograms per hectare
2000
1500
1000
500
0
FY 2013 FY 2014 FY 2015 FY 2016
Note: India; FY 2012 to FY 2016

Source(s): Coffee Board of India; ID 861053
10 Production
EXPORTS AND IMPORTS
Total coffee imports and exports worldwide from 2005/2006 to 2018/2019 (in 1,000 60
kilogram bags)
Total coffee imports and exports worldwide 2005/2006-2018/2019
Chart Title
Imports Exports
160000
140000
120000
Thousand 60 kilogram bags
100000
80000
60000
40000
20000
0
05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15 15/16 16/17 17/18 18/19

Source(s): USDA Foreign Agricultural Service; ID 225403
12 Exports and Imports
Coffee export volumes worldwide in December 2017, by leading countries (in 1,000 60-kilo sacks)
Export volumes of coffee-producing countries in December 2017
data
0 500 1000 1500 2000 2500 3000 3500
Brazil 2,988
Vietnam 2,980
Columbia 1,370
India 474
Peru 471
Honduras 422
Uganda 386
Ethiopia 311
Mexico 240
Indonesia 235
Export volume in thousand 60 kilo sacks
Note: Worldwide; December 2017

Export value of roasted coffee in the Asia Pacific region in 2016, by country (in million U.S. dollars)
Export value of roasted coffee in Asia Pacific 2016, by country
data
0 50 100 150 200 250 300 350
China* 332.27
Vietnam 269.69
Singapore 29.69
Japan 24.36
Hong Kong 20.38
Australia 18.88
Indonesia 7.36
Malaysia 6.88
Taiwan 2.64
South Korea 2.44
India 1.89
New Zealand 1.79
Thailand 1.54
Export value in million U.S. dollars
Note: APAC; 2016

Source(s): FAO; ID 663629
Value of tea and coffee exports from India between 2010-11 and 2016-17 (in billion Indian rupees)
Indian tea and coffee exports by value 2010-2017
Chart Title
Tea Coffee
60
50
Export value in billion Indian rupees
40
30
20
10
0
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Note: India; 2010 to 2017

Source(s): DGCI&S; Reserve Bank of India; ID 623655
Leading destinations for Indian coffee exports in 2016-17, based on value (in billion Indian rupees)
Indian coffee exports by target country 2016-17
2016-17
0 2 4 6 8 10 12 14
Belgium
Germany
Italy
Russia
Spain
United States
Export value in billion Indian rupees
Note: Worldwide, India; 2016-17

Source(s): Reserve Bank of India; DGCI&S; ID 624584
Leading destinations for Indian coffee exports in FY 2017, based on volume (in 1,000 metric tons)
Indian coffee export volume by target country FY 2017
data
0 10 20 30 40 50 60 70 80 90
Italy
Germany
Russia
Beligum
Turkey
Poland
Slovenia
Spain
Greece
United States
Export volume in thousand metric tons
Note: Worldwide, India; FY 2017

Source(s): Coffee Board of India; ID 861112
CONSUMPTION
Coffee consumption worldwide from 2012/13 to 2016/17 (in million 60kg bags)
Global coffee consumption 2012/13-2016/17
data
155.76 157.38
151.73
146.98 148.89
Consumption in million 60kg bags
2012/13 2013/14 2014/15 2015/16 2016/17

19 Consumption
Average price of coffee worldwide from 1998 to 2017, by type of coffee (in U.S. dollars per pound)
Global coffee market: price trend by coffee type 1998-2017
Chart Title
Colombian Mild Arabicas Other Mild Arabicas Brazilian Natural Arabicas Robustas
2.5
Price in U.S. dollars per pound
1.5
0.5
0
1998 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Note: Worldwide; 1998 to 2017

20 Consumption
Market size of the coffee and tea industry across India in 2013 and 2017 (in billion Indian rupees)
Market size of the coffee and tea industry in India 2013-2017
450
data
418
400
350
Market size in billion Indian rupees
300
251.66
250
200
150
100
50
0
2013 2017
Note: India; 2013 and 2017

Source(s): FIHL; ID 791310
21 Consumption
Wholesale Price Index (WPI) of processed tea and coffee across India from FY 2006 to FY 2017
Wholesale Price Index of processed tea and coffee in India 2005-2017
250
data
198.39
200 189.67 192.75
182.08
163.28
156.62
149.8
144.76
Wholesale Price Index
150
125.05
108.73
103.76
99.37
100
50
0
FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Note: India; FY 2006 to FY 2017; Base year FY 2005 = 100

Source(s): Department of Industrial Policy and Promotion (India); ID 686624
22 Consumption
Distribution of coffee in the beverage market across India in 2016, by regions*
Beverage market share of coffee in India - by regions 2016
80.0%
data
70.0%
60.0%
50.0%
Coffee market share
40.0%
30.0%
20.0%
10.0%
0.0%
North east East North West South
Note: India; 2016

Source(s): India Food Forum; MOSPI; ID 670760
23 Consumption
RETAIL
Coffee retail market share worldwide in 2014, by company*
Global retail coffee market share 2014, by company
data
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
Nestlé 22.3%
Jacobs Douwe Egberts 16%
Green Mountain 4.4%
Strauss 3.2%
Tchibo 2.3%
JM Smucker 2%
Lavazza 1.8%
Starbucks 1.4%
Market share
Note: Worldwide; 2014

Source(s): Euromonitor; Jacobs Douwe Egberts; ID 323254
25 Retail
Value of coffee in the retail market across India in 2015 and 2020 (in billion Indian rupees)
Coffee retail market in India by value 2015-2020
160
data
140
120
Market value in billion Indian rupees
100
80
60
40
20
0
2015 2020*
Note: India; 2015

Source(s): India Food Forum; Wazir; ID 672892
26 Retail
Leading cafe brands across India as of May 2016, by number of outlets
Cafe brands in India 2016 by shop numbers
data
0 200 400 600 800 1000 1200 1400 1600 1800
Cafe Coffee Day
Monginis
Barista
Just Bake
Starbucks
McCafe
The Chocolate Room
French Loaf
Costa Coffee
Chai Point
Number of outlets
Note: India; As of May 31, 2016

Source(s): India Food Forum; Website (Images Group, indiaretailing.com); ID 675929
27 Retail
Most popular profiles of coffee and tea brands on YouTube in India as of April 2018, by total
uploaded video views (in 1,000)
Top ten coffee and tea brands on YouTube in India 2018, by total uploaded video views
data
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 55000
Nescafe India 49,881.56
Red Label India 38,271.71
BRU India 34,270.87
Lipton Indian 13,338.02
Tetley Green Tea 12,036.53
Society Tea 5,000.1
Total uploaded video views in thousands
Note: India; As of April 2018

Source(s): Socialbakers; ID 828562
28 Retail
REFERENCES
Coffee production worldwide from 2003/04 to 2017/18 (in million 60 kilogram bags)*
Coffee market: worldwide production 2003/04-2017/18
Source and methodology information Notes:

Source(s) ICO * Coffee production by all exporting countries.
Conducted by ICO
Survey period 2003/04 to 2017/18
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by ICO
Publication date January 2018
Original source ico.org
Website URL visit the website
Back to statistic
30 References
UTZ certified coffee area worldwide from 2011 to 2016 (in 1,000 hectares)
Global area of UTZ certified coffee 2011-2016

Source(s) UTZ Certified UTZ Certified stands for sustainable farming. The compliance with strict requirements by UTZ certified farms and businesses, is
closely monitored by independent third parties. These requirements include Good Agricultural Practices and farming
Conducted by UTZ Certified management, safe and healthy working conditions, abolition of child labor and protection of the environment.
Survey period 2011 to 2016
Region(s) Worldwide
Age group n.a.
Published by UTZ Certified
Publication date May 2017
Original source UTZ Certified - Annual Report 2016, page 16
Back to statistic
31 References
Coffee production worldwide in 2017, by country (in 1,000 60 kilogram bags)
Global coffee production 2017, by country

Source(s) ICO n.a.
Conducted by ICO
Survey period 2017
Region(s) Worldwide
Age group n.a.
Published by ICO
Back to statistic
32 References
Total production of tea and coffee in India from 2001-02 to 2015-16 (in million kilograms)
India's production of tea and coffee 2001-2016

Source(s) MOSPI; DGCI&S; Ministry of Agriculture and Farmers Welfare (India) To retrieve data, select Chapter 8: Agriculture and click on Production of principal crops .
Conducted by Ministry of Agriculture and Farmers Welfare (India); DGCI&S
Region(s) India
Age group n.a.
Published by MOSPI
Publication date April 2017
Original source Production of principal crops, table 8.3
Back to statistic
33 References
Production of coffee across Indian states from FY 2013 to FY 2016 (in kilograms per hectare)
India's production of coffee - by state FY 2012-FY 2016

Source(s) Coffee Board of India n.a.
Conducted by Coffee Board of India (Market Research and Intelligence Unit)
Survey period FY 2012 to FY 2016
Region(s) India
Age group n.a.
Special characteristics India's financial year starts in April and ends in March.
Published by Coffee Board of India
Publication date November 2017
Original source Database on coffee, page 7
Back to statistic
34 References
Total coffee imports and exports worldwide from 2005/2006 to 2018/2019 (in 1,000 60
kilogram bags)
Total coffee imports and exports worldwide 2005/2006-2018/2019

Source(s) USDA Foreign Agricultural Service *As of June 2018.
Conducted by USDA Foreign Agricultural Service
Survey period 2005/2006 to 2017/2018
Region(s) Worldwide
Age group n.a.
Published by USDA Foreign Agricultural Service
Publication date June 2018
Original source fas.usda.gov
Back to statistic
35 References
Coffee export volumes worldwide in December 2017, by leading countries (in 1,000 60-kilo sacks)
Export volumes of coffee-producing countries in December 2017

Source(s) ICO Listed here are only the first 10 countries with the highest export volume in December 2017.
Conducted by ICO
Survey period December 2017
Region(s) Worldwide
Age group n.a.
Published by ICO
Original source Exports of all forms of coffee by exporting countries to all destinations
Back to statistic
36 References
Export value of roasted coffee in the Asia Pacific region in 2016, by country (in million U.S. dollars)
Export value of roasted coffee in Asia Pacific 2016, by country

Source(s) FAO *Aggregate figures. Figures are rounded. Figures under a million U.S. dollars were not included.
Conducted by FAO
Survey period 2016
Region(s) APAC
Age group n.a.
Published by FAO
Original source fao.org
Back to statistic
37 References
Value of tea and coffee exports from India between 2010-11 and 2016-17 (in billion Indian rupees)
Indian tea and coffee exports by value 2010-2017

Source(s) DGCI&S; Reserve Bank of India One Indian rupee is equal to 0.016 U.S. dollar and 0.013 euro, as of March 2018.
Conducted by DGCI&S
Region(s) India
Age group n.a.
Published by Reserve Bank of India
Publication date September 2017
Original source Handbook of Statistics on the Indian Economy, table 129
Back to statistic
38 References
Leading destinations for Indian coffee exports in 2016-17, based on value (in billion Indian rupees)
Indian coffee exports by target country 2016-17

Source(s) Reserve Bank of India; DGCI&S One Indian rupee is equal to 0.016 U.S. dollar and 0.013 euro, as of March 2018.
Conducted by DGCI&S
Survey period 2016-17
Region(s) Worldwide, India
Age group n.a.
Published by Reserve Bank of India
Publication date September 2017
Original source Handbook of Statistics on the Indian Economy, table 133
Back to statistic
39 References
Leading destinations for Indian coffee exports in FY 2017, based on volume (in 1,000 metric tons)
Indian coffee export volume by target country FY 2017

Source(s) Coffee Board of India Figures are based on export permits. Values have been rounded.
Conducted by Coffee Board of India (Market research and Intelligence Unit)
Survey period FY 2017
Region(s) Worldwide, India
Age group n.a.
Published by Coffee Board of India
Publication date November 2017
Original source Database on coffee, page 16
Back to statistic
40 References
Coffee consumption worldwide from 2012/13 to 2016/17 (in million 60kg bags)
Global coffee consumption 2012/13-2016/17

Source(s) ICO Figures were rounded to provide a better understanding of the statistic.
Conducted by ICO
Survey period 2012/13 to 2016/17
Region(s) Worldwide
Age group n.a.
Published by ICO
Back to statistic
41 References
Average price of coffee worldwide from 1998 to 2017, by type of coffee (in U.S. dollars per pound)
Global coffee market: price trend by coffee type 1998-2017

Source(s) ICO Prices are annual weighted average prices. Figures have been rounded to provide a better understanding of the statistic.
Conducted by ICO
Region(s) Worldwide
Age group n.a.
Published by ICO
Publication date February 2018
Back to statistic
42 References
Market size of the coffee and tea industry across India in 2013 and 2017 (in billion Indian rupees)
Market size of the coffee and tea industry in India 2013-2017

Source(s) FIHL Note: 1 Indian rupee equals 0.016 U.S. dollars and 0.013 euro as of December 2017.
Conducted by FIHL
Survey period 2013 and 2017
Region(s) India
Age group n.a.
Published by FIHL
Publication date March 2017
Original source franchiseindia.com
Back to statistic
43 References
Wholesale Price Index (WPI) of processed tea and coffee across India from FY 2006 to FY 2017
Wholesale Price Index of processed tea and coffee in India 2005-2017

Source(s) Department of Industrial Policy and Promotion (India) The Wholesale Price Index or WPI determines the price of wholesale goods, focusing on trade between corporations rather than
goods bought by consumers. WPI monitors the movements of supply and demand in industry, manufacturing and construction.
Conducted by Department of Industrial Policy and Promotion (India) Note: India's financial year begins in April and ends in March. For example, FY 2016 started in April 2015 and ended in March
2016.
Survey period FY 2006 to FY 2017
Region(s) India
Age group n.a.
Special characteristics Base year FY 2005 = 100
Published by Department of Industrial Policy and Promotion (India)
Original source eaindustry.nic.in
Back to statistic
44 References
Distribution of coffee in the beverage market across India in 2016, by regions*
Beverage market share of coffee in India - by regions 2016

Source(s) India Food Forum; MOSPI * The source does not specify which NSSO report had been used. According to the source, the figures are an estimation from
the analysis of the Monthly per Capita Expenditure.
Conducted by MOSPI (NSSO)
Survey period 2016
Region(s) India
Age group n.a.
Published by India Food Forum
Original source The India Food Report 2016, page 70
Back to statistic
45 References
Coffee retail market share worldwide in 2014, by company*
Global retail coffee market share 2014, by company

Source(s) Euromonitor; Jacobs Douwe Egberts * Based on retail sales value.
Conducted by Euromonitor
Survey period 2014
Region(s) Worldwide
Age group n.a.
Published by Jacobs Douwe Egberts
Publication date July 2015
Original source slideshare.net
Back to statistic
46 References
Value of coffee in the retail market across India in 2015 and 2020 (in billion Indian rupees)
Coffee retail market in India by value 2015-2020

Source(s) India Food Forum; Wazir * Forecast. One Indian rupee is equal to 0.015 U.S. dollars and 0.014 euros (as of February 2017).
Conducted by Wazir
Survey period 2015
Region(s) India
Age group n.a.
Back to statistic
47 References
Leading cafe brands across India as of May 2016, by number of outlets
Cafe brands in India 2016 by shop numbers

Source(s) India Food Forum; Website (Images Group, indiaretailing.com) n.a.
Conducted by Website (Images Group, indiaretailing.com)
Survey period As of May 31, 2016
Region(s) India
Age group n.a.
Back to statistic
48 References
Most popular profiles of coffee and tea brands on YouTube in India as of April 2018, by total
uploaded video views (in 1,000)
Top ten coffee and tea brands on YouTube in India 2018, by total uploaded video views

Source(s) Socialbakers Release date is date of access. Figures have been rounded.
Conducted by Socialbakers
Survey period As of April 2018
Region(s) India
Age group n.a.
Published by Socialbakers
Publication date April 2018
Original source socialbakers.com
Back to statistic
49 References

Indian Coffee Market Dossier

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COFFEE MARKET IN INDIA

Exports and Imports

21 Market size of the coffee and tea industry in India 2013-2017

Note: Worldwide; 2003/04 to 2017/18

Note: Worldwide; 2011 to 2016

0 10000 20000 30000 40000 50000 60000

Production in thousand 60 kilogram bags

Note: Worldwide; 2017

Note: India; 2001 to 2016

Karnataka Kerala Tamil Nadu Andhra Pradesh

Note: India; FY 2012 to FY 2016

Note: Worldwide; 2005/2006 to 2017/2018

0 500 1000 1500 2000 2500 3000 3500

Export volume in thousand 60 kilo sacks

Note: Worldwide; December 2017

0 50 100 150 200 250 300 350

Hong Kong 20.38

South Korea 2.44

New Zealand 1.79

Note: APAC; 2016

Note: India; 2010 to 2017

Export value in billion Indian rupees

Note: Worldwide, India; 2016-17

Export volume in thousand metric tons

Note: Worldwide, India; FY 2017

2012/13 2013/14 2014/15 2015/16 2016/17

Note: Worldwide; 2012/13 to 2016/17

Note: Worldwide; 1998 to 2017

Note: India; 2013 and 2017

Note: India; FY 2006 to FY 2017; Base year FY 2005 = 100

Note: India; 2016

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

Jacobs Douwe Egberts 16%

Green Mountain 4.4%

Note: Worldwide; 2014

Note: India; 2015

0 200 400 600 800 1000 1200 1400 1600 1800

Cafe Coffee Day

The Chocolate Room

Note: India; As of May 31, 2016

Nescafe India 49,881.56

Red Label India 38,271.71

BRU India 34,270.87

Lipton Indian 13,338.02

Tetley Green Tea 12,036.53

Society Tea 5,000.1

Total uploaded video views in thousands

Note: India; As of April 2018

Source and methodology information Notes:

Survey period 2003/04 to 2017/18

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Publication date January 2018

Original source ico.org

Website URL visit the website

Source and methodology information Notes:

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by UTZ Certified

Publication date May 2017

Original source UTZ Certified - Annual Report 2016, page 16

Website URL visit the website