Subject Line Secrets

How To Write Irresistible Subject Lines That Get Your

Emails Opened, Read, And Bought From
Special Report By : Sean Anthony
growthresponse.io
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The Power Of The "Unscratchable Itch"
Have you ever had an unscratchable itch?

You know the one I’m talking about. That itch that
feels like it’s deep underneath your skin. That can’t
be scratched on the surface level.

And for the 1min you feel it… you’re in agony… and
would do ANYTHING to scratch it.

Yeah?
The "Unscratchable Itch" stops you dead in your tracks
and seizes your full attention.
That’s exactly what your subject lines need to do.

Stop your reader dead in their tracks... and create an itch that can ONLY be
scratched by opening your email.

I know it may sound cruel to impose an unscratchable itch on your customer…

but if you have a message, product, or service that can help to change
someone’s life for the better… you’re morally and ethically obligated to do
everything in your power to get them to pay attention.

There’s been dozens of times where an email subject line piqued my interest
and before I knew it I was…
Learning about something that changed the trajectory of my life
Discovering new info that got me to think differently
Investing hundreds, even thousands of dollars into a product or service that
would improve my life or business in some way

And to think that without that annoying itch, my life would be completely
different.

Take this report for example...

I created an itch that you had to scratch by downloading it... and now, you have
the potential to get more of your emails opened, make more sales, and grow
your business faster than ever before.

This report is bite-sized and easy to implement. But don’t underestimate how
powerful it can be when you apply it to your business.

You’ll discover…
The simple way to write subject lines that don’t suck
3 fool-proof subject line secrets that will get them to pop
How to put it all together so you can write subject lines that sell

You’ll be shocked as you read through these pages… as I demystify the secrets
to writing compelling subject lines that get your emails opened instead of
deleted on sight (or worse... landing in the spam box).

The best part?

Learning this skill is incredibly versatile and will serve you in all areas of your life
and business.

At the end of the day, your subject line is an attention-grabber. So no matter

what you do… sales, marketing, speaking, or any type of persuasion… this skill
will be a handy one to have in your back pocket. (Yes… even persuading a spouse
or partner to do your bidding).

So, enough chit chat. Let’s get rollin shall we?

Your compadre,

Sean Anthony
How To Write Subject Lines That Don’t Suck
(In One Minute Or Less)
Are you using copy/paste templated subject lines
because you’re not an A-list copywriter?

Or maybe you’re stuck staring at a blank page not

knowing what to write?

Or maybe you just don’t have the time to put any

thought behind it so you give up?
Are you stuck at a blank page every time you sit
down to write a subject line? It doesn't have to be
Not to worry. I’ve got your back. this way.

In this section I’ll reveal 3 fool-proof secrets to help you whip up subject lines
that pop in one minute or less. So that you can get more opens, more reads, and
more sales… while doing less work.

These tips are based on personal experience, thousands of tests, as well as

psychological triggers that create that “unscratchable itch” we spoke of earlier.

Here’s How We’ll Play The Subject Line Game

First, I’ll share the subject line secret. Second, I’ll share 3 examples of high-
converting subject lines using that secret. Third, I’ll reveal WHY these subject
lines work and give you 3 plug-n-play formulas to implement on your own
subject lines that should take you one minute or less.

Also… you’ll notice that many of these subject line examples combine all 3 of
these secrets.

That’s a good thing and encouraged for you to do as well :-)

Sound good?

Alrighty let’s get movin.

Secret #1: Use Curioisty
Curiosity, according to copywriting legends Gary
Halbert and Claude Hopkins, is the most powerful
sales motivating element in advertising.

Humans are curious by nature. We can’t help

ourselves.

And each of your email subject lines should be

Curiosity is the most powerful weapon in your
arsenal for getting your reader to pay attention.
dripping with curiosity.

Here’s 3 examples:
Stan Lee reveals 7 deadly storytelling mistakes
The ugly truth about Facebook ads
This one weird trick can destroy belly fat without giving up carbs

Notice how each of these examples get the audience riled up and dying to
know what’s on the inside. Heavy use of power words and shamelessly
“teasing” the reader to open.

Your reader thinks, “I’ll just take a little peak…”

And before they know it, they’re going down the rabbit hole fast. Clicking to
your website, checking out what you have to offer, and (hopefully) buying your
products or services.

Much of that will depend on the content of your actual email… but I digress.

Curiosity should be used in every one of your subject lines. Non-negotiable.

Here’s 3 formulas for “Curiosity”:

{Authority} reveals X {topic} mistakes
The ugly truth about {topic}
This one weird trick can {get result} without {pain}
Secret #2: Twist The Knife
Dan Kennedy once told a funny story about a
company trying to sell their home alarm security
system.

He said they would go to these affluent gated

communities to sell their system unsuccessfully.

The residents weren’t motivated to have anything

People are more motivated to escape pain over
installed because there wasn’t anything to be achieving pleasure.
worried about.

So after a few weeks… the company placed empty alcohol bottles, cigarette
butts, and other types of “party” litter around the community… to show there
were hooligans in the area.

When the company went to sell their security system again a few weeks later,
the residents magically started buying.

Now… I don’t know the validity behind this story… but it illustrates a true point.

People are much more motivated to move away from pain rather than towards
pleasure.

It’s miles easier to sell a product that’s a solution to a painful problem rather
than an improvement to something.

Like in the security example above… residents didn’t want to buy until they saw
a security issue in the community… which created a buying need.

You need to dig into the pains of your market… or “Twist The Knife” as I like to
say.

Bring the pain to surface level in your subject line and they’ll be motivated to
open and buy.
Here’s 3 examples:
How to take the headache out of writing emails that sell
Read this if you’re sick of an empty calendar
Is this email parasite the reason you’re in the spam box?

Notice how specific these pain points are… and how they’re brought to light in
each example.

In the first, the pain is writing emails that make sales.

In the second, it’s having an empty calendar and suffering from a lack of
customers.

In the third, it’s having your emails sent to spam.

Anyone in your market who has these specific pains will be hyper-responsive to
opening and getting the pain solved.

Quick note though… twisting the knife is only effective if you understand the
specific pains of your market. So spend some time researching, interviewing,
and digging deep. Then focus on one pain in each email.

Also… test calling out your specific market as well (i.e. How course creators can
take the headache out of writing emails that sell)

Here’s 3 formulas for “Twisting The Knife”:

How to {get rid of pain}
Read this if you’re sick of {pain}
Is this {thing} the reason you have {pain}

Alrighty then, onto subject line secret #3...

Secret #3: Ask A Question
There’s something strange that happens
psychologically when we see a question.

It nags at us and our brains DEMAND to know the

answer.

Asking a question in your subject line can be more

engaging than just making a statement.
Questions irritate your brain and it can't stand not
knowing the answer.

Here’s 3 examples:
Are you making these 7 deadly email marketing mistakes?
Can you really lose 30lbs on the keto diet?
Do you really need facebook ads to get clients?

Subject lines that ask a question can be wickedly effective when mixed in with
the other two subject line types discussed earlier.

They work even better when you challenge an existing belief.

For example… the third subject line was targeting freelancers and consultants
who believed that they needed Facebook ads to land clients.

We challenged that existing belief in the subject line by asking a question… then
went on to explain different free methods they could use instead.

A quick word of caution though… try not to overdo it with questions.

Why? Two words…

“Audience fatigue”

If you send the same thing repeatedly, your audience starts to glaze over it...
We used to ask question after question but saw diminishing returns over time.

So, mix it up!

This goes for all of your subject line types (and emails in general).

Don’t send the same thing every single day.

Here’s 3 formulas for “Asking A Question":

Are you making these X {topic} mistakes?
Can you really {get amazing result} without {pain}?
Do you really need {common belief} to {get result}?

Let's now dive into 3 additional secrets that can make your subject lines even
more tantalizing...
3 Additional Subject Line Secrets
1. Profit From Pop Culture

Humans are attracted to controversy, drama, gossip,

and bad news like flies on a turd.

We can’t help it. The controversy is tantalizing.

Don’t believe me?

Look no further than COVID, conspiracies, the

Kardashians, Donald Trump, celeb scandals, etc. Use these 3 secrets to supercharge your results.

Here’s a few subject lines tied in with pop culture that have done tremendously
well for us:
Donald Trump’s copywriting secret
9 sneaky benefits of covid-19 that no one is talking about
7 weird sales lessons you can learn from Tiger King

(PS - anything with the word “Trump” in it will get a ton of opens.)

Now I’m not saying to be a dick about it. You have to know your audience and
tailor it to them.

But using pop culture and controversy in your subject lines is a solid way to get
your emails opened and make more sales.

2. Use contrast

This is a lesson I learned from the great Ben Settle. It goes back to what I said
in the “Ask A Question” section.

Mix it up with your subject lines...

One day you might be asking a question, the next you’re making a statement
that raises curiosity or twists the knife. One day you might be the bearer of bad
news, the next you’re sharing a new discovery. One day you’re talking about
pop culture, the next you’re talking about a personal story.

Use contrast in your emails (and all of your marketing).

Your wallet will thank you later.

3. Throw rocks at your enemies

Donald Trump is an absolute master at this. I’m not into politics, but he is next
level when it comes to polarizing his audience.

You either love him or despise him. I call him the “Banisher of Indifference”.

And you can’t argue with the results. He’s a multi-billionaire and el presidente
of the USA. How does he do this? Bad tweets aside… he’s a master at
“throwing rocks at his enemies”.

Whether for good or bad he takes a stand for what he believes in, and calls out
anyone who opposes him. I’m not saying to go anywhere near the extremes
that he does. But if you pay attention to what he does rather than all the stupid
stuff he says… you’ll see one of the world’s greatest marketers at work.

Here’s 3 examples of subject lines that throw rocks at enemies:

Why the keto diet is a lie
The truth about lambo peddlin fake gurus
The biggest scam in US history (calling out US college universities)

Can you see how these choose a side and throw rocks at the enemy? You don’t
have to call an individual or competitor out by name. Just pick a side, have an
opinion about it, and make it known.

It’s a noisier world than ever and if you don’t pick a side, no one will hear you.
5 Simple Steps To Put It All Together
I hope you learned a ton in this report about how to
write subject lines that don't suck.

The information contained in here alone puts you

ahead of 97% of your competition who isn't doing
this.

So... what should you do now? Let's talk about some

Keep it simple, follow the steps, and increase your
sales.
specific action steps for you to take.

Here’s a 5-step action plan for you to follow:

1. Create 10 subject lines for your own product using “Curiosity”
2. Create 10 subject lines for your own product by “Twisting The Knife”
3. Create 10 subject lines for your own product by “Asking A Question”
4. Send it to your list, alternating through each type
5. Look at the data, optimize, and scale what works best

Be sure to take into account the 3 additional subject line secrets listed above
too.

How To Fast-Track Your Results

I’ve broken down some of the mechanics, tactics, and formulas for writing
subject lines that get your emails opened, read, and bought from. If you want
to really fast-track your results, you need to understand your customers on a
deeper level.

Research your market, interview them, dive DEEP into what makes them tick.
When you get to know your market on that deeper level, they’ll practically write
your subject lines and copy for you.

And from there, it’s all about testing testing testing.

Focusing on writing and sending more emails.

How To Make Your Subject Lines
Irrelevant
There's one thing that matters more than your subject line does. And over time,
this one thing makes your subject lines irrelevant.

What is this one thing?

It's the "From Name" on your emails.

"Huh? Didn't you just spend this entire report telling me why subject lines are so
important? How is this more important than a subject line?"

The from name is YOUR name.

And eventually, if you focus on building the relationship with your list by
consistently sending good emails, they'll open them just because they see it's
from you.

That should be your ultimate goal.

To render your subject lines irrelevant because your list opens everything that's
attached to your name.

Anyhoo... that's it from me for this one!

You’ve learned a lot from reading this subject line secrets report.

Although it’s free, please do not underestimate the power of the lessons here.
You’ll be shocked at the results once you start applying it to your business.

And if you’re even slightly keen to see who I am, other resources that might
help you, and how we might perhaps work together… turn the page...
Next Steps
1) Want us to write emails that sell for you? We work with mid 6-7+ figure
info product, e-commerce, and online businesses that want a better ROI from
their marketing campaigns.

We help you scale your sales profitably with yawn-proof automated email
campaigns that your subscribers will love to open, read, and buy from.

We’ll create compelling conversational copy for you, map out the sequencing
and behavior triggers, then show you how to add another 10-20% to your sales
while barely lifting a finger.

If that sounds good and you’d like to learn more, jump over to the link below to
book a time to chat:

>>> Click here to book your "I want more sales" Email Rainmaker session.

2) Want to check out some of our DIY products for increasing your sales with
email?

Keep an eye out for emails from me, "Sean Anthony". I share special offers and
products to my list from time to time that help you increase your sales with
email.

Your compadre,

Sean Anthony
growthresponse.io
24 Roy St, Seattle, WA, USA
Tel: (360) 718-9998
Email: sean@growthresponse.io
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