US Pet Market

Total U.S. Pet Industry Expenditures

Year Billions of dollars

2020 $103.6 Actual

2019 $97.1
2018 $90.5

In 2020, $103.6 billion was spent on pets in the U.S.

Breakdown:
Pet Food & Treats $42.0 billion
Supplies, Live Animals & OTC Medicine $22.1 billion
Vet Care & Product Sales $31.4 billion
Other Services $8.1 billion
(Other Services include boarding, grooming, insurance, training, pet sitting and walking and all
services outside of veterinary care)

Estimated 2021 Sales within the U.S. Market

For 2021, it estimated that $109.6 billion will be spent on our pets in the U.S.

Estimated Breakdown:
Pet Food & Treats $44.1 billion
Supplies, Live Animals & OTC Medicine $23.4 billion
Vet Care & Product Sales $32.3 billion
Other Services $9.7 billion

2021-2022 APPA National Pet Owners Survey Statistics: Pet Ownership & Annual
Expenses
70% of U.S. households own a pet, which equates to 90.5 million homes.
Number of U.S. Households that Own a Pet (millions)

Bird 9.9

Cat 45.3

Dog 69.0

Horse 3.5

Freshwater Fish 11.8

Saltwater Fish 2.9

Reptile 5.7

Small Animal 6.2

Pet Ownership by Generation (% of Current Pet

Owners)

Gen Z 14%

Millennial 32%

Gen X 24%

Baby Boomer 27%

Builder 3%

Average Amount Spent on Common Pet Categories in the Past 12 Months

It is difficult to compare how much is spent by different pet species because of the wide range of
pet care categories. The following list is included to help the reader get a sense of the categories
covered in the survey, although it does not include all expenses that were reported in each
individual species report section. Based on consumer recollection of their spending in the past
12 months, it provides an approximate dollar amount. In this case, the dollar amounts in the
previous 12 months should not be added together.