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Personal Care Agency Limited Business Plan

Executive Summary

Personal Care Limited was founded with the goal of supplying men with high-quality skincare

products. Personal Care Limited will strive to overcome a variety of obstacles, such as market

positioning; as a new product on the market, skin care products have a significant problem in

attracting customers. Competition from other developed enterprises is a concern since these

firms benefit from substantial economies of scale and hence can afford to promote their products

aggressively. Personal Care Company will address these issues by increasing awareness through

substantial promotion on our websites and billboards. Because most skincare products are meant

for women, the company will exist to take advantage of men's skincare items. Personal Care

Limited will have a competitive edge in terms of product distinctiveness; the product's quality

will gain customers' loyalty, and the branding will be tailored to attract new customers. The

pricing will be slightly cheaper than those of competitors' skin care goods, increasing customer

appeal.

Personal Care Limited plans to expand its locations once the first one is up and running, with

five more expected to open at a cost of $142,400 across the country. The males in society who

value a positive outlook will be our target market. Working-class men will play a significant part

in the market because they want to appear attractive; it is important to highlight that professional

men account for 59 percent of all workers. The company hopes to reach out to the remaining
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41% of the population by making items that are both reasonable and user-friendly; the products

will be affordable to all males, including those who are unemployed.

Mission Statement

Personal Care Agency Limited's objective is to become the leading provider of oily skin

solutions for men. Personal Care Limited is committed to providing a solution for guys whose

skin produces excessive amounts of oil due to active oil glands. The products are designed to

regulate and control sebum production.

Vision

Personal Care Limited's mission is to be the leading provider of high-quality skincare products in

the country.

Key Values

Customer satisfaction, honesty, and dependability in operations are the company's core values.

To grow the market, the company would promote the likeability of skin care products among

potential clients. This is because if people enjoy using the products, they would buy big numbers

of them. Customer satisfaction will be attained through providing reasonable costs and high-

quality services. Personal Care Limited wants to develop a transparent relationship with both the

internal and external environment, such as workers and clients, because honesty is a crucial value

in any firm. Consistently delivering high-quality items to the market will establish the firm's

credibility in finding new market opportunities and effectively addressing client wants.

Plan of Operations

The operational strategy consists of numerous components that we want to incorporate into

actions in order to meet the firm's goals. Personal Care Limited will be able to expand its market
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size by properly assessing critical components such as sales channels, value proposition, key

resources, cost structure, revenue streams, key partners, and key operational activities. Capital

raised via product promotions will serve as a revenue stream for the firm; this will be done

through our sales channels, such as our company website, which we intend to employ to market

our items. A successful firm should target consumer groups with people from the working class

who can help sell the goods (Whelan 2012). Personal Care Limited has created a Business Model

Canvas to help them run their business more efficiently. We propose to use the business canvas

model as an action plan once we are operational. A business model canvas allows a company to

deal with any new issues that arise during its operations (Osterwalder 2010). The Business

Model Canvas is a collection of ideas on how Personal Care Agency Limited would organize its

activities in order to reach out to clients. It contains solutions to the industry's developing

difficulties in the field of skin care goods.

The skincare manufacturer in charge of creating Personal Care Limited's products will be the

company's most important stakeholder. The government will play an important part in the

company's development by facilitating product inspection and certifying that they are fit for sale

in the market. We want to have a positive relationship with the product's distributors since they

will help us grow. The major goal of the company is to expand the market for the skin care

product. To win clients, the industry's competitive nature necessitates vigorous product

advertising. We want to build a strong relationship with our customers so that we can get rapid

feedback and improve the quality of our products. Customers will have access to a help center

where they may get answers to their questions. Discounts will win our customers' loyalty, which

is critical to the company's success.

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Debt financing and owner's capital will be Personal Care Limited's initial sources of revenue.

The remaining funds will come from actual profits and the sale of shares once the company is up

and running.

Any business activity requires legislation; we will register our firm with the appropriate authority

and acquire a business license from the government legal service to allow us to operate within

our jurisdiction. To enable the expansion strategy, the corporation attempts to reduce expenses

while increasing earnings. We will hire a small number of employees in order to lower the

compensation structure, which is one of the company's costs. Employees will receive a 15%

discount on the company's merchandise.

Personal Care Agency Limited will have a website, which will serve as our primary marketing

medium for product promotion. Our skin care products will also be promoted through the local

media. The use of billboards will help customers become more aware of our existing skin care

items.

The financing that will be utilized to fund our projects, as well as the marketing techniques that

will allow us to attract customers, are two of the company's major resources. Our company's

shares will be sold to raise enough money to expand our operations to other parts of the country.

The firm will be able to increase its market thanks to marketing facilities and dependable

distribution channels.

Products and Services Description

The Bioorganic Mask is the major product that Personal Care Limited aims to present to the

market. The product is meant to be different from others on the market since it contains highly

purified absorbent and mineral-rich volcanic deposits. This is due to its great purifying and

detoxifying characteristics, which allow it to cleanse clogged pores while revealing refined pores
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that nourish the skin. The quantity produced will expand as the commodity's reputation and

client base acquire traction in the market. Since the company seeks to target men with self-

respect, high integrity, and crystal guys, Personal Care Limited will focus on the value

proposition. Any product that aspires to gain client loyalty must make packaging considerations.

Management Team

The management concept of Personal Care Limited will be built on respect for all stakeholders.

The success of the company is contingent on the existence of a healthy and unique interaction

between employees, clients, and shareholders. The owners and an external assistant manager will

make up the management team. We plan to hire a few people once the company starts making

money; the workers must have useful professional abilities and a commitment to help the

company meet its goals.

Industry Analysis

The skin care products sector is diverse in the sense that numerous companies are investing in it.

Customers, regardless of the manufacturing companies, are willing to try new products offered

on the market. People are looking for the most satisfying skin care products that are both

economical and of good quality. The business is made up of well-known and established

companies like Revlon and L'Oreal, which have been around for a long time. Emerging

difficulties in health and beauty ideas have prompted the formation of new businesses that aim to

produce high-quality products in order to meet the needs of ever-changing customers. The

industry's leading enterprises, on the other hand, lead due to economies of scale in their

operations. Due of their constancy, several companies, such as L'Oreal and Aveda, have gained

client loyalty. These businesses can afford to spend a lot of money on advertising.

Competitor Analysis
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Large companies such as Revlon, L'Oreal, Aveda, and Beiersdorf, which manufactures Nivea

products, will be fierce competitors for Personal Care Limited. The competing companies have

extensive distribution and market store networks around the world. The cost of skin care

products varies depending on the quality of the items available on the market. Personal Care

Limited will be able to learn about the competition through a competitive analysis.

Leading rivals employ cutting-edge technology in their manufacturing processes, lowering

production costs while enhancing the quality of skin care products (Hussey, & Jenster, 2000).

Beiersdorf is located in Germany, but it has storefronts in almost every country on the planet,

which fosters product and service distribution. Customers in different nations have diverse likes

and preferences, allowing the company to meet all of their needs at the same time. Personal Care

Limited intends to grow geographically in order to gain closer access to potential consumers,

which will minimize distribution costs because we will be in direct contact with them. The

company's ability to grow will be aided by an increase in the number of stores.

The corporation is attempting to establish a public image that is superior to that of its

competitors. A positive public image allows a corporation to acquire new customers while also

maintaining the loyalty of existing ones. To get a competitive advantage over competitors,

Personal Care Limited will focus on adopting actions that increase client trust.

Beiersdorf, the company's primary competitor, has used a strategy of forming joint ventures with

other companies that make similar products. The company's merger with other similar companies

gives it a competitive advantage in terms of brand leadership, allowing it to cover a large market.

Beiersdorf divides their customer base into categories based on age, gender, family size, and

income. The number of potential clients interested in the company's skin care goods grows as a

result of this segmentation. The Nivea body lotion is an example of gender segmentation; the
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corporation produces the Nivea for men lotion, which is more expensive than the regular Nivea

lotion.

Marketing Plan

Working-class men are the target market for Personal Care's products because they are always

well-dressed. The second market target includes a variety of corporate groups, such as

distributors of beauty items. This is due to the distributors' extensive understanding of the

market, including consumer wants and current market prices. The burden of transportation

expenses and risks associated with delivering big quantities of products can be alleviated by

wholesalers and retailers.

The corporation plans to invest in appealing brand packaging, which raises the value of a product

and is critical in recruiting new customers. The label for the goods will be designed by a

professional. This is critical because a label is the first thing that a customer sees.

Several skin care companies think that a product's label is just as important as the product itself,

and that a company's identity should be defined by an inviting, appealing, and informative label.

Personal Care items stand out from the competition because they are one-of-a-kind. Our primary

issue so far has been establishing ourselves in the market; however, we have devised a strategy

for how the company will operate in the market (Das 2010). Crystal Care Limited will place a

premium on profit growth and customer satisfaction. It is critical to ensure that items are of

excellent quality in a corporate operation. Personal Care will launch services aimed at attracting

customers through incentives and after-sales services for any male product purchased in any of

the company's outlets around the country.

Advertising, personal selling, sales promotion, and public relations are just a few of the

marketing methods we plan to use.

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Advertising allows consumers to become aware of a company's name and products across a large

geographic area in a short period of time. We'll use the personal selling method to gather fast

input on how to improve the company's products, which will increase customer happiness

because the products will be tailored to their specific demands.

The public relations with the outside world will provide us with the basic strategies adopted by

other successful businesses. This will help us make better decisions, especially when it comes to

cost-cutting methods. Firms can employ public relations to connect with and apply tools that

help them influence their suppliers' bargaining strength (Cadogan, 2009). Personal Care Limited

will be able to save money on purchases as a result of this. We will select a cost-effective plan

that will allow the company to maximize revenues while also providing high-quality skincare

goods.

Personal Care Limited's pricing approach will be based on a high price, high quality mechanism.

This is because people consider high pricing to be an indication of value for high-quality

products. Because of this view, the company will be able to manage the costs associated with the

increased volume of business.

Our target market is middle-class and affluent young men who are willing to pay a premium for

high-quality products that improve their appearance. Due to increased expenditures in the

manufacturing process, as well as substantial promotions and advertising of our skin care

products, Personal Care Limited intends to use this price approach. Low costs may attract

substitutes in the market, posing a threat to the company's performance, which is why the high

price high quality pricing plan was adopted.

S.W.O.T analysis of Personal Care Limited

Financial Analysis
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Personal Care Limited's initial capital assets will be $355,000, with a start-up cost of $142,400

for one location. The initial revenue for the company will come from both equity investment and

the sale of the company's stock. Our ratios are well-planned based on each individual's

contribution, and our growth objectives appear to be ambitious but achievable. Because our stock

is invested in the company, the owners' capital will push every shareholder to perform well in

order to realize the company's goals. Due to global competitiveness, we expect a relatively

sluggish but consistent economic development. Within the first five years, the yearly capital

growth is estimated to range from $2000 to $3,500. Due to the large market coverage in sales,

the company intends to perform its activities both wholesale and retail; the payback period of the

owners' capital will be short. Various expenses, such as promotion costs, may appear to be

outside the allowed ranges in the first quarter, but they will be repaid once the company begins to

realize profits. The profit margin in the first year is predicted to be $380,917, but would increase

to roughly $492,287 in the second year. Because there are no more finances to hire more labor,

the firm's growth plan is reflected in the initial low compensation numbers and small staffing.

Once the company has made a profit, it will concentrate on intensive product promotion. We'll

set aside money for advertising in order to boost sales.

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References

J. W. Cadogan (2009). Strategy for marketing. SAGE.  

G. A. Das, G (2010). Managing responsibly in ethics, business, and society. Response Books,

Thousand Oaks, California.

D. E. Hussey and P. V. Jenster (2000). Competitor analysis is the process of transforming

intelligence into success. Wiley, Chichester, West Sussex, England.

A. Osterwalder, Y. Pigneur, and T. Clark (2010). A manual for visionaries, game changers, and

Challengers who want to create new business models. Wiley, Hoboken, NJ.

J. Whelan and G. Meaden (2012). A Practical Guide to Business Architecture Ashgate

Publishing Ltd., Farnham.