The COVID-19 epidemic, as well as the lockdown and mandated safety protocols, has

impacted buying and retail behaviours of consumers. While we can say that consumers are
slowly returning to their old habits, new regulations and procedures are being implemented in the
way consumers can shop and buy items and services are likely to change due to the never ending
saga of the virus.

It is very clear to our knowledge that when the pandemic have started a lot of people have
lost their jobs and up until now are unable to earn enough. People have been looking for a job
online which doesn’t require physical contacts to avoid having the disease. Because of this
situation, consumer behaviour has been affected. People tend to just buy what is necessary for
living; they are buying in accordance to money or budget that they have. However, some people
who have still their regular jobs intact and people who are earning money more tends to buy
more goods since they are saving enough especially those who are working from home. There is
always a two side situation since we have our own privileges. The COVID 29 Pandemic have
also give birth to the digital tools are blurring the barriers between work, lifestyle, and social
contact, as well as between sectors such as mobility, health, and money.