Format for the Strategic Management Paper

Executive Summary

● Provide the purpose of doing a strategic management analysis for the identified

company.

● Identify the scope of the analysis and the tools to be used in the study.

● Briefly state the overall results of the study.

● What are the recommendations of the study

( This part is around 250-350 words only (in paragraph form)

I. Company Profile

● State the name of the company.

● Discuss the nature of the business.

● Include the location of the business.

● Specify also the type of enterprise (sole proprietorship, partnership or

corporation). Detail also the owners of the enterprise and their personal

background.

● Briefly state the history and background of the enterprise. Briefly mention its

roots, initial capital, its initial resources

● Enumerate and succinctly discuss the nature of their products. Include photos of

the products offered by the company and provide a short description for each

product.

II. VMG Analysis

a. Vision

● Identify the present vision of the company.

● Execute the vision statement analysis. Follow the format given below.

Criteria Yes/No Evaluation

We are the leading provider of pioneering, innovative and globally competitive consumer goods

and services.

Criteria Yes/No Evaluation

Focused Concept Yes /No Because pioneering, innovative
Launched product that they
pioneers 2in1 papaya and
calamasi combination kogic and
gluta
Introduced a lower ph product
maxipeel

No – rather answers what are

we doing rather than what we
want to become
Needs to be futuristic, states
what is currently doin rather
than what it wants to become.
Not inspiring

Plausible chance of No No – rather answers what are

Success we doing rather than what we
want to become
Needs to be futuristic, states
what is currently doin rather
than what it wants to become.
Not inspiring

Notable purpose No Descriptive of what the

company is

Recommendation:

To become the world leader in providing globally competitive consumer goods and services

that’s well known for pioneering and product innovation.

( Evaluation is when you explain the second column. Explain why yes or no )

b. Mission

We are a fast moving consumer goods marketing company that shall be known for strong brand

management and making accessible pioneering, quality, innovative products derived from

extensive research, to improve the well-being of our consumers. We shall do this through:

1. Leading edge trade and consumer marketing systems.

2. Pursuit of excellence in all other business systems.

We shall be generous in sharing the rewards with our employees, business partners, stockholders

and our community for the realization of our corporate cause.

We shall uplift the pride and well-being of the individuals and societies we serve.

Corporate Cause: 

We shall uplift the pride and economic well-being of the societies we serve.

Criteria Yes/No Evaluation

Customers Yes It was stated to improve the
Product/Services well-being of our consumers

Technology yes innovative products derived

Concern for survival
growth, and profitability
from extensive research,
Yes Leading edge trade and
consumer marketing systems
Yes We shall be generous in sharing
the rewards with our
employees, business partners,
stockholders and our
community for the realization of
 our corporate cause
Philosophy Yes We shall uplift the pride and
well-being of the individuals and
societies we serve
Self concept Yes We are a fast moving consumer
goods marketing company that
shall be known for strong brand
management
Concern for public image Yes realization of our corporate

cause.

We shall uplift the pride and

well-being of the individuals and
societies we serve
Concern for employees Yes We shall be generous in sharing
the rewards with our employees

● Identify the present mission of the company.

● Execute mission statement analysis. Follow the format given below.

Criteria

c. Goal/Objectives

● Enumerate the goals/objectives of the company

To be able to hit 156M in 2021

4 B PH wide
2. To provide additional saturator (van sales per area) to penetrate SSS or Sari-Sari Store in barangay
3. To provide periodic audit specially van salesman.
4. To provide weekly van sales inventory count and warehouse count.
5. To monitor Quarterly Activity Promo implemention
6. To maintain warehouse management
Enter
7. To maximize usage of SFA or the Sales Force Automated
Enter
8. To minimize/lower bad order or B.O's from 2020 2.37% at least 1.5% this year

● Are these goals/objectives aligned with the vision and mission of the

company? Explain

needs to have specific number of saturator van sales per area

To provide periodic audit per distributor

Product launch

III. Strategic Managers

● Identify the BOD

● Identify the top managers of the company

IV. External Assessment

● Porter’s Five Forces Model - jay

● External Factor Evaluation Matrix 0- jeremy

● PESTEL Analysis - karenz

● Competitive Profile Matrix - robert

V. Internal Assessment

● Present organizational chart of the local if available. If not present the organizational

chart of the main/head office. Explain the kind of organizational structure.

● On the aspect of Marketing (only) identify the 4P’s of the company. Identify also the

target market.

● Identify the HR Programs/functions/systems/process of the company:Recruitment &

Selection, Safety, Employee Relations, Compensation & Benefits, Training &

Development.
● On the Accounting and & Finance compute for the liquidity ratios, leverage ratios, activity

ratios and profitability ratios and growth ratios. Note: Use the available financial

statements.

● Create Internal Factor Evaluation Matrix

VI. Analysis of Strategic Factors

● The SWOT Matrix

● The Strategic Position and Action Evaluation

● Boston Consulting Group Matrix

● Grand Strategy Matrix - Von

VII. Strategies-Programs/Activities-Timeframe-Resources (SPATRES)

● Create SPATRES. Follow the format given below

Objectives Strategies Programs/Activities Timeframe Resource

/Budget - Rosvi

Person in

Charge

Note: Include references if needed.

● Short Bond Paper

● Margin 1inch all sides

● Arial/Times New Roman

● Font size 12

● Line spacing is 1.5