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Profile Matrix
Roberto S. Miranda
COMPETITIVE PROFILE MATRIX
FOR 2020 TOP 5 INSURANCE COMPANY
IN THE PHILIPPINES
RATINGS RANGE
4 = major strength
3 = minor strength
1 = major weakness
2 = minor weakness
SAMPLE OF COMPETITVE PROFILE
MATRIX
SUN LIFE PRU LIFE U.K AXA BPI PHILAM MANULIFE
CRITICAL SUCCESS FACTORS Weight
R WS R WS R WS R WS R WS
PRODUCT & PRICE COMPETITIVENESS 0.15 3 0.45 4 0.60 2 0.30 1 0.15 1 0.15
TOTAL
1 3.35 2.8 2.65 2.4 2.45
REPORT FROM INSURANCE
COMMISSION
..\..\PR_Ranking-Life-4Q-2020.pdf .
REPORT FROM INSURANCE
COMMISSION
QUALITY SERVICE & TRUSTED
BRAND
.
LENGTH OF SERVICE IN THE
PHILS.
SOCIAL MEDIA PRESENCE
Chart Title
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
SUN LIFE PRU LIFE U.K AXA BPI PHILAM MANULIFE