ADT - Brand Guidelines - V3.1 - July 2019

brand guidelines
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version 3.1 | July 2019

Neuhausen, Switzerland
introduction | brand guidelines
table of contents
Important note: This guidelines document 1.0 logo guidelines

applies to all ADT operations worldwide. 1.1 ADT color palette .......................................06
1.2 ADT logo style ..............................................07

ADT legal entity references such as Inc.,
1.2 ADT typeface ................................................08
Ltd., GmbH, etc. are NOT to be used in any
1.2.1 Approved ADT logos...............................09
ADT stationery, communications or
1.2.2 ADT signature | do’s...............................11
marketing materials. The only exceptions to
1.2.3 ADT signature | don’ts..........................12
this directive relates to legal documentation.
1.3 ADT tagline | specifications..............19
1.4 ADT category descriptors ...................21
2.0 stationery guidelines

2.1 Business card | specification .......... 26
2.2 Email signature | introduction ........27
2.3 Letterhead | specification ..................30
2.4 Envelope | specification ....................31
2.5 Customer forms | specifications ..32
3.0 building signage

3.1 Building signage | specifications 34
3.2 Building signage | Examples .......... 35
4.0 fleet guidelines

4.1 Fleet | specifications.............................38
ADT brand guidelines | July 2019| version 3.1 page 2

templates and electronic files
Johnson Controls Source
A full range of electronic files relating to the All these electronic files and more are
ADT brand guidelines are available. available on the Johnson Controls Source
which can be accessed by logging into
Latest document version of ADT the secured area on https://
brand guidelines tyco.widencollective.com/dam/
All approved ADT logos in different dashboard and typing "ADT" in the
file formats Search box.
If you experience problems logging in,
please email brand@jci.com
with any questions or concerns.

questions and approvals
For questions relating to the ADT brand
guidelines, approved ADT logos, ADT
stationery templates, the ADT email
signature, or for special requests and
approvals, please contact:
brand@jci.com

section 1 | logo guidelines
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1.1 ADT color palette
Color is a powerful visual tool. Like the ADT Both the colors in the ADT color palette
brand name, the ADT logo color provides correspond to a specific Pantone color
a strong means of visual recognition. reference, which is an international industry
Consistently used color will enforce the standard color matching system for color
strength of the ADT brand identity. reproduction developed by Pantone, Inc.
Two colors make up the ADT color palette,

Pantone 286
ADT blue (Pantone 286) and black.
These colors provide the designer with a
core color range which maintains the desired
color continuity throughout ADT materials.
When printing only one or two-color
jobs, the core colors must be used. Process black
It is possible to supplement the ADT color
palette with other colors but never Tyco blue,
Pantone 2945. It is important to ensure the
supplementary colors do not undermine or
overwhelm the core ADT color palette.
ADT brand guidelines | July 2019| version 3.1

page 6
1.2 ADT logo style
The ADT logotype is the basis of our identity Use of roman faces
and is the bedrock of our global brand. It must FC Univers 55 is used only as a text face on
be used exactly as described in this manual and stationery applications along with FC Univers
may not be changed or re-drawn in any way. 65 bold to give emphasis.
For languages which use additional characters

Color
which are not digitized as part of FC Univers,
ADT Blue: The ADT logo always prints in ADT
Arial may be used as an alternative.
Blue or black (only for black & white print) and
in no other color. Pantone 286 ADT Blue.
Typography
The selected typeface for ADT is called FC
Univers. No other typefaces should be used
in its place.
There are two application exceptions where
Arial should be used instead of FC Univers:
Microsoft PowerPoint Presentations
Email

section 1 | marketing guidelines
1.2 ADT typeface
Typeface
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@£$%^&*() 1234567890 !@£$%^&*()
U45 Univers light U46 Univers light oblique
1234567890 !@£$%^&*() 1234567890 !@£$%^&*()
U55 Univers U56 Univers oblique
1234567890 !@£$%^&*() 1234567890 !@£$%^&*()
U65 Univers bold U66 Univers bold oblique
1234567890 !@£$%^&*() 1234567890 !@£$%^&*()
U75 Univers black U76 Univers black oblique
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@£$%^&*()
1234567890 !@£$%^&*()
U85 Univers Extra Black
U86 Univers Extra Black oblique

page 8
1.2.1 Approved ADT logos
ADT Octagon ADT Rectangle
ADT Octagon Color Notes

1 Single color
Use PANTONE 286 swatches which are
available in the current edition of the
PANTONE Color Specifier.
2 Four color
ADT Blue may be simulated in four-color
The ADT Octagon is the preferred logo for usage. process printing by the following formula:
Cyan: 100%
The ADT Rectangle can only be used as an Magenta: 60%
Black: 6%
exception in specific cases (see details below).
ADT Rectangle Color Notes
The ADT Octagon logo is the preferred representation 1 Single color

Use PANTONE 286 swatches which are
of the ADT brand as it leverages a unique, distinguishing available in the current edition of the
PANTONE Color Specifier.
& powerful shape. In all cases, the ADT Octagon should
2 Four color
be the first consideration for usage. However, there are ADT Blue may be simulated in four-color
process printing by the following formula:
important exceptions where the ADT Rectangle should Cyan: 100%
Magenta: 60%
be used. This applies particularly in applications where Black: 6%
space is a challenge and the ADT letters require more
prominence.
Examples: *Pantone, Inc. check standard trademark for

color reproduction and color reproduction
ADT-branded merchandise such as ADT baseball caps, materials.
ADT pens, etc. Selected weights and faces from the Univers
family, with their uses explained, are shown
Small ADT products such as ADT key fobs or on the next two pages.
ADT motion detectors.

1.2.1 Approved ADT logos
Color usage
For print media,
two different
color alternatives
are available.
Pantone Four-color process On-screen

Whenever possible, the ADT logo When reproducing Pantone When reproducing Pantone
should print using Pantone 286. 286 from the four-color 286 on-screen the RGB
process, tint-lay as follows: equivalent is as follows:
Cyan:100% Red: 0
Magenta: 60% Green: 0
Black: 6% Blue: 204
Pantone Four-color process On-screen

Whenever possible, the ADT logo When reproducing Pantone When reproducing Pantone
should print using Pantone 286. 286 from the four-color 286 on-screen the RGB
process, tint-lay as follows: equivalent is as follows:
Cyan:100% Red: 0
Magenta: 60% Green: 0
Black: 6% Blue: 204

1.2.2 ADT signature | do’s
Correct logo usage
There are two color alternatives and a
black-only version of the ADT logos for print,
as well as for on-screen applications. Do not
reproduce the ADT logos in any colors other
than those specified above and do not
reproduce the ADT logos as a tint of a color
or a tint of black.

1.2.3 ADT signature |don’ts
There are compelling legal and identity
reasons for ensuring the ADT logo is
reproduced exactly as specified.
Consequently, always use the
electronic art available from the
Johnson Controls Source.
Illustrated over the next few pages, you will see
a selection of common misuses of the ADT
logo. These examples are definite don’ts. Each
example has an explanation to why it is
incorrect.

Incorrect logo usage
Don’t reproduce the positive Don’t reverse the ADT registered Don’t use the solid from which Don’t alter the arrangement of
version of the ADT registered mark out of a photographic the specially drawn letters of the the components that make up
mark as an alternative to the image or ‘busy’ graphic. ADT registered mark reverse as the ADT registered mark. Here
negative use version. an alternative to the negative the misuse is the incorrect
use version. placement of the ®. Always use
electronic art.
Don’t reproduce the positive Don’t reverse the ADT registered Don’t use the solid from which Don’t alter the arrangement of
version of the ADT registered mark out of a photographic the specially drawn letters of the the components that make up
mark as an alternative to the image or ‘busy’ graphic. ADT registered mark reverse as the ADT registered mark. Here
negative use version. an alternative to the negative the misuse is the incorrect
use version. placement of the ®. Always use
electronic art.

Security
Services
Security Services
Don’t re-size the components Don’t alter the fixed relationships of Don’t integrate the ADT Don’t combine the ADT
that make up the ADT registered the components that make up the registered mark with any registered mark with any other
mark: blue frame is incorrect ADT registered mark: incorrect other elements. elements unless approved by
ADT’s brand management
size. Always use electronic art. placement of the ADT letters inside
team. Contact brand@jci.com
the blue frame. Always use for further information.
electronic art.
Security Security
Services Services
Don’t re-size the components Don’t alter the fixed relationships Don’t integrate the ADT Don’t combine the ADT
that make up the ADT registered of the components that make up registered mark with any registered mark with any other
mark: blue frame is incorrect the ADT registered mark: other elements. elements unless approved by
ADT’s brand management
size. Always use electronic art. incorrect placement of the ADT
team. Contact brand@jci.com
letters inside the blue frame. for further information.
Always use electronic art.

Don’t alter the fixed relationships Don’t use imperfect artwork Don’t apply a ‘drop-shadow’ or Don’t reproduce the ADT
of the components that make up to reproduce the ADT registered any other graphic effect to the corporate signatures as a tint of
the ADT registered mark: do not mark. Always use electronic art. ADT registered mark. any color.
resize or rearrange the lettering
within its background. Always
use electronic art.
Don’t alter the fixed Don’t use imperfect artwork Don’t apply a ‘drop-shadow’ or Don’t reproduce the ADT
relationships of the components to reproduce the ADT registered any other graphic effect to the corporate signatures as a tint of
that make up the ADT registered mark. Always use electronic art. ADT registered mark. any color.
mark. Always use electronic art.

Don’t reverse the ADT registered Don’t use the positive version Don’t reproduce the specially Don’t reproduce the specially
mark out of any other blue of the ADT registered mark as drawn white letters of the ADT drawn white letters of the ADT
colored background except an alternative to the negative registered mark as individual registered mark as individual
Pantone 286. use version. components as an alternative to components as an alternative
the negative use version. Always to the positive use version.
use electronic art. Always use electronic art.
Don’t reverse the ADT registered Don’t use the positive version Don’t reproduce the specially Don’t reproduce the specially
mark out of any other blue of the ADT registered mark as drawn white letters of the ADT drawn white letters of the ADT
colored background except an alternative to the negative registered mark as individual registered mark as individual
Pantone 286. use version. components as an alternative to components as an alternative
the negative use version. Always to the positive use version.
use electronic art. Always use electronic art.
Don’t use the ADT Octagon on

any type of branded merchandise
where the space for the ADT logo
is limited. Instead, use the larger
ADT Rectangle to maximize
the size of the ADT logo.
Refer to section 1.2.2 of this
brand guidelines document.

1.3 ADT tagline | introduction
The ADT tagline is an integral part of the Exceptions

ADT brand representation.
The ADT tagline does not have to be applied
Every ADT communication needs to use the as a logo lock-up with the ADT logo in a few
ADT tagline. Communication which uses the approved cases such as applications where
ADT brand more than once only needs to show the ADT category descriptor is used in a
the ADT tagline one time. lock-up with the ADT logo (refer to section
1.4 for such approved examples).

In all cases, the vertical ADT tagline application
should be the first consideration for usage.
Where space is a challenge, the horizontal ADT Tagline Trademark Registrations

tagline application may be used.
The ADT tagline is not a registered trademark
in all ADT markets worldwide. Trademark

ADT Tagline Font registrations have been filed in all markets with
ADT operations but are still pending in many

FC Univers bold oblique is the preferred ADT markets due to the standard trademark
tagline font in stationery applications; in all registration review process.
other applications the lighter font FC Univers
is the accepted alternative ADT tagline
font option.

page 17
1.3 ADT tagline | introduction
This affects the trademark reference with
the ADT tagline:
In markets where the ADT tagline is a
registered mark, the ADT tagline should
include the ® as shown in the following
specifications.
In markets where the ADT tagline is a
pending trademark registration, the ADT
tagline should include the TM instead of the
® shown in the following specifications.
For information relating to the trademark
status of the ADT tagline, contact
brand@jci.com.

1.3 ADT tagline | specifications
Vertical Tagline Applications with ADT Octagon
1/2x ADT tagline font

ADT: Univers 65 bold
1/2x Always There®: Univers 65 bold oblique.
Alternative ADT tagline font

a. (only for non-stationery)
x ADT: Univers 55
Always There®: Univers 55 oblique.
ADT tagline color palette

Dy Octagon: Pantone 286
ADT Always There ®
ADT Always There® tagline: Pantone 286
x (Tagline also used in black).
(Please also refer to pages 13-16, ADT logo

z
don’ts, which illustrates a misuse of the clear
space guidelines).
1/2x
Logo and tagline spacing
1/2x x The height of the side of the octagon as
shown on the vertical application.
y The cap height of ADT Always There®

x tagline determines the space between
b. the ADT octagon and the tagline.
z 9 times the width of half X (1/2 X)

Dy determines the length of the ADT Always
ADT Always There ®
There® tagline. Once this is established the
tagline is to be centered under the octagon.
x
The ADT logo must have a minimum clear
z
space and should never appear crowded
by or linked to any other elements. To
determine the area defined as the clear
space use the x-height of the ADT logotype
as a unit of measurement. This value
represents ‘x’. ‘x’ is the base measurement
for determining the clear space required
above, below, to the left and right of the
ADT logo.
The requirements for point ‘b’ are the same

as point ‘a’ but the tagline font color is black.
Black & Pantone 286 are the only allowed
tagline font colors.
Minimum size
Do not reproduce the ADT logo in any
configuration, where ‘X’ is smaller than
3/64” or 1.25mm.

1.3 ADT tagline | specifications
Horizontal Tagline Applications with ADT Octagon
1/2x ADT tagline font

1/2x ADT: Univers 65 bold
Always There®: Univers 65 bold oblique.
Alternative ADT tagline font

a A (only for non-stationery)
A
x ADT Always There ®

y
ADT: Univers 55
A Always There®: Univers 55 oblique.
z
ADT tagline color palette

x Octagon: Pantone 286
ADT Always There® tagline: Pantone 286
(Tagline also used in black).

space guidelines).
1/2x
Logo and tagline spacing
1/2x
x The height of the side of the octagon as
shown on the vertical application.
A y The cap height of ADT Always There®

A
x ADT Always There ®

y tagline determines the space between
b A the ADT octagon and the tagline.
z
z 9 times the width of half X (1/2 X)
determines the length of the ADT Always
x
There® tagline. Once this is established the
tagline is to be centered under the octagon.
The ADT logo must have a minimum clear

space and should never appear crowded
by or linked to any other elements. To
determine the area defined as the clear
space use the x-height of the ADT logotype
as a unit of measurement. This value
represents ‘x’. ‘x’ is the base measurement
for determining the clear space required
above, below, to the left and right of the
ADT logo.

as point ‘a’ but the tagline font color is black.
Black & Pantone 286 are the only allowed
tagline font colors.
Minimum size
3/64” or 1.25mm.

1.4 ADT category descriptors | specifications
The ADT signature should only be used Any variations to the approved category
in its approved logo versions. No text descriptors or new category descriptors, require
should be added inside or around the logo. approval by ADT’s wordwide marketing team.
The only exception is the category
descriptors which should be added to Important note: Approved category descriptors
the logo in markets where ADT still have to be legally cleared for use in each
needs to build brand salience. market prior to use.
ADT category descriptors should never Translations: Approved category descriptors
be placed inside the ADT logo. ADT yard signs may be translated for local relevance. Translated
are the only exception to this rule and category category descriptors have to be legally cleared
information such as ‘Secured by’ may be placed prior to use in each market, also
inside the ADT logo.

Contact brand management (brand@jci.com)
This section outlines all approved category for all such approvals, legal clearance requests
and translations.
descriptors and where these approved
category descriptors should be placed in

Approved ADT category descriptors:
conjunction with the ADT logo.
Security
Only approved category descriptors are Security Services
allowed to be used in conjunction with
the ADT logo.

This section provides guidance on how and with the ADT logo on marketing
where to apply an approved category communications applications. Example:
descriptor with the ADT logo. Here is an Customer collateral
outline of three standard rules: Customer newsletters
Tradeshows and exhibitions
1. All ADT logo applications which take the Advertisements
ADT logo out of its category context should
always include the category descriptor ADT tagline placement when ADT category
with the ADT logo. Example: descriptor is added to the ADT logo:
ADT banners at a sports sponsorship event Applications which include an approved category
descriptor with the ADT logo will not include the
2. All ADT logo applications which only allow ADT tagline in its specified logo lock-up but will
a short impression time period should feature the ADT tagline in a different, specified
always include the category descriptor with location. For guidance on how to apply the ADT
the ADT logo. Example: tagline in such cases, please refer to the
ADT building signage guidelines sections for each application. Each
ADT vans application has a specified location as outlined
ADT uniforms in the relevant next guideline sections.
3. In markets where the ADT brand is new Please note: The preferred format of the
or where a new capability category was category descriptor with the ADT logo is the
added to ADT outside of security, the horizontal application. The approved category
category descriptor can also be applied descriptor font colors are ADT blue and black.

ADT Octagon with category descriptor | horizontal application

1/2x 1/2x
ADT category descriptor font

1/2x
Univers 75 Black
Character tracking -50
Centered with Initial Caps
a x Security ADT category descriptor color palette
Services Octagon: Pantone 286
Descriptor: Pantone 286
(Category name also used in black).
1/2x
1/2x 1/2x don’ts, which illustrates a misuse of the clear
space guidelines).
1/2x 1/2x
Logo and category descriptor spacing
1/2x x The height of the ADT logotype.
The lower case height of the Category

Descriptor determines the space
b
x Security between the ADT octagon and the
Category Descriptor.
Services
Clear space
The ADT Octagon logo must have a
1/2x
minimum clear space and should never
appear crowded by or linked to any other
1/2x 1/2x elements. To determine the area defined as
the clear space use the x-height of the ADT
logotype as a unit of measurement. This
value represents ‘x’. ‘x’ is the base
measurement for determining the clear
space required above, below, to the left and
Application exception: right of the ADT Octagon logo and the
Short category descriptors may be pulled into a single
line in this logo application. as point ‘a’ but the Category Descriptor font
color is black. Black & Pantone 286 are the
only allowed Category Descriptor font colors.
1/2x 1/2x
Minimum size
1/2x Do not reproduce the ADT logo in any
3/64” or 1.25mm.
x
Security
1/2x
1/2x 1/2x

ADT Octagon with category descriptor | vertical application

1/2x 1/2x 1/2x 1/2x
1/2x 1/2x ADT category descriptor font

Univers 75 Black
Character tracking -50
Centered with Initial Caps
x x
ADT category descriptor color palette
a b
Octagon: Pantone 286
Descriptor: Pantone 286
(Category name also used in black).
Security Security (Please also refer to pages 13-16, ADT logo

1/2x
Services 1/2x
Services space guidelines).
Logo and category descriptor spacing

1/2x 1/2x 1/2x 1/2x x The height of the ADT logotype.
The lower case height of the Category

Descriptor determines the space
between the ADT octagon and the
Clear space
Application exception: The ADT Octagon logo must have a
minimum clear space and should never
Short category descriptors may be pulled into a single appear crowded by or linked to any other
elements. To determine the area defined as
the clear space use the x-height of the ADT
line in this logo application. logotype as a unit of measurement. This
value represents ‘x’. ‘x’ is the base
measurement for determining the clear
1/2x 1/2x space required above, below, to the left and
right of the ADT Octagon logo and the
1/2x Category Descriptor.

as point ‘a’ but the Category Descriptor font
x color is black. Black & Pantone 286 are the
only allowed Category Descriptor font colors.
Minimum size
1/2x
Security 3/64” or 1.25mm.
1/2x 1/2x

section 2 | stationery guidelines
2x
2x
1/
1/
xz
2.1 business card | specification
1 ADT logo and tagline | Color: Pantone 286

Size: 20mm / 0.787”
Front Always There®: Univers 65 bold oblique.
9 picas.11pts 42mm
9 picas. 6pts 40mm 2 Employee’s identification | Color: Black
10pts Person’s name
3.5mm
Person’s Name Font: FC Univers 65 bold
Person’s title Font size: 9pt/9pt
Division and/or Region Tracking: 0
Company Name Job title, Division and/or Region
Address Line 1 Indent: 6pt
Address Line 2 vertical center Font: FC Univers 45 light
Person’s direct telephone (optional) Font size: 7.5pt/9pt
Person’s fax (optional) Tracking: 0.
Person’s mobile (optional) Person’s
Space after: 4pt.
email address (optional) www.url
(optional)
3 Company Name | Color: Black
min
Font: FC Univers 55
12pts 3.5mm Font size: 7.5pt/9pt
horizontal centre min. 6 pts 2mm Tracking: 0
Important note: Exclude legal references such
50mm h x 85mm w / 2” h x 3.5” w
as Inc, Ltd., GmbH, etc.
10 picas 42.5mm
4 Address and telecom info | Color: Black
2 picas 8.5mm 6 picas Font: FC Univers 45 light
8.5 pts
29mm Font size: 7.5pt/9pt
Tracking: 0
Space after: 4pt.
5 Back of business card | Color: Black

Font: FC Univers 45 light
ADT Always There ®
Font size: 7.5pt/9pt
Tracking: 0
Number of lines: 3 (max).
Typesetting conventions
min
For telephone numbers, use the following prefixes:
12pts 3.5mm ‘Direct:’, ‘Tel:’ and ‘Fax:’ Separate the groups of digits by
50mm h x 85mm w / 2” h x 3.5” w spaces only. Use the full international phone number, with
the ‘+’ sign before the country code, for example, +44
1561 988 7200.
The back of the business card should always feature the ADT
For email address, use ‘username@adt.com.country’
or ‘username@adt.country’.
logo and tagline. Where the increased cost of printing on the
Use your local ADT URL, for example
back of a business card is prohibitive, the back of the card ‘www.adt.country’ or ‘www.adt.com.country’.
6 Division Descriptor | Color: Black

can remain blank. Additional, approved information can be FC Univers 56 Oblique
added under the ADT logo and tagline. Tracking: 0.
7 Stock
320gsm or 350gsm Conqueror Diamond White
CX22 Smooth or comparable alternative.

2.2 email signature | introduction
There are compelling legal and identity There are two email signature versions:
reasons for ensuring the email signature Email signature with ADT logo Email
is reproduced exactly as specified. signature without ADT logo.
Consequently, always use the editable The email signature with the ADT logo is the
Microsoft Outlook ‘html’ file of the ADT preferred ADT email signature.
email signature, available from the
Johnson Controls Source. The disclaimer Both email signature templates together
is to be provided by the relevant local with detailed instructions for easy
legal department. IT support will advise implementation are available in the
how to incorporate the amended email Johnson Controls Source.
signature into the applicable email
program. Arial is the preferred ADT font for emails
and email signatures. This is NOT the
Microsoft default setting. Please see page
29 for step-by-step instructions on how to
change the default font in Microsoft
Outlook to Arial.

2.2 email signature | specifications
Email signature with ADT logo
1 ADT logo | Color: Pantone 286

Size: 20mm / 0.787”
2 Employee’s identification | Color: Black

Person’s name
Person’s Name Font: Arial bold
Person’s title Font size: 10pt
Division and/or Region
Tracking: 0
Company Name Job title
Address Line 1
Address Line 2
Font: Arial
Tel: 000 000 0000 Font size: 10pt
Fax: 000 000 0000
Cell: 000 000 0000 Tracking: 0.
name@adt.com
www.adt.com
Font: Arial bold
ADT Always There ® Font size: 10pt
Tracking: 0
Important note: Exclude legal references
such as Inc, Ltd., GmbH, etc.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincid
unt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim 4 Address and telecom info | Color: Black
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat uis autem vel eum. Font: Arial
Font size: 10pt
Tracking: 0.
For telephone numbers, use the following prefixes:
‘Direct:’, ‘Tel:’ and ‘Fax:’ Separate the groups of
Email signature without ADT logo digits of by spaces only. Use the full international
phone number, with the ‘+’ sign before the country
code, for example, +44 1561 988 7200.
For email address, use

‘username@adt.com.country’ or
username@adt.country’.

Person’s Name ‘www.adt.country’ or
Person’s title ‘www.adt.com.country’.
Company Name 5 Disclaimer | Color: 60% Black

Address Line 1
Font: Arial
Address Line 2
Font size: 8pt
Tel: 000 000 0000 Tracking: 0.
Fax: 000 000 0000
Cell: 000 000 0000
name@adt.com
www.adt.com

2.2 email correspondence | preferred font
How to change the default font
In order to preserve the consistent use of the 4 From here, click the “Choose Font” button
Arial font in all email correspondence, please next to change the default font for
follow these few steps once inside your MS composing messages, replying to
Outlook email application. messages, and/or composing and reading
plain-text messages.
1 Click “Tools”, selecting “Options”. 5 When the appropriate “Font” dialog box
2 When the “Options” multi-tabbed dialog opens, change your font name, size, style,
box appears, click the “Mail Format” tab. effects, color, and/or script all to 10 pt. Arial.
3 Click the “Fonts” button. 6 When done, press “OK” on each dialog
box to close.

2.3 letterhead | specification
The standard ADT letterhead should not be personalized. 1 ADT logo and tagline | Color: Pantone 286
Size (height): 25.5mm / 1.004”
It should therefore not include the person's name and title but Always There®: Univers 65 bold oblique.
include the generic company and office contact details. 2 Employee’s identification | Color: Black
(optional)
Person’s name
Font: FC Univers 65 bold
Font size: 8.5pt/10.5pt
Personalized ADT letterheads should be the exception and Tracking: 0
Job title
only used in special applications such as executive letters. Division and/or Region
Indent: 6pt
Personalized ADT letterheads include the person's specific Font size: 8.5pt/10.5pt
Tracking: 0
name, title and as well as his/her unique contact details. Space after: 4pt.

Font: FC Univers 55
Tracking: 0
26picas. 6pts. 112mm
24 pts. 8.5mm 16picas. 6pts. 70mm
24 pts.
8.5mm
Person’s name Company Name 4 Address and telecom info | Color: Black
Person’s title and/or division Address Line1
6 picas.
25.5mm
Address Line2
Address Line3
Person’s direct telephone
Person’s fax
ADT Always There ®
Person’s email address

www.url Tracking: 0
Space after: 4pt.
For telephone numbers, use the
following prefixes: ‘Direct:’, ‘Tel:’ and
‘Fax:’. Separate the groups of digits of
by spaces only. Use the full international
phone number, with the ‘+’ sign before
the country code, for example, +1 561
988 7200.
For email address, use

‘username@adt.com.country’ or
‘username@adt.country’.

’www.adt.country’ or
’www.adt.com.country’
Stock
100gsm Conqueror Diamond White
CX22 Smooth or comparable alternative.
210mm x 297mm w A4 Letter

2.4 envelope | specification

Size (height): 25.5mm / 1.004”
Always There®: Univers 65 bold oblique.
21 picas 3 pts 90mm
21pts 7.5mm
Font: FC Univers 55
9picas
6pts
Tracking: 0
40mm
6 picas.
25.5mm
1
ADT Always There ®
Address | Color: Black

3
Addressee’s Name
Addressee’s Title
Company Name Font size: 8.5pt/10.5p
Address Line 1
12picas
51mm Company Name Address Line 2 Tracking: 0
2
Address Line1 City. State Zip Code Space after: 4pt.
Address Line2
Address Line3
4
www.url
21pts
7.5mm 3 Company name, return address
Worldwide standard (excl. U.S) and telecom info | Color: Black
Tracking: 0
Space after: 10pt.
21pts 7.5mm
9picas
For telephone numbers, use the following
prefixes: ‘Direct:’, ‘Tel:’ and ‘Fax:’. Separate the
6pts
40mm
6 picas.
25.5mm groups of digits of by spaces only. Use the full
ADT Always There ®
1 international phone number, with the ‘+’ sign
before the country code, for example, +44
1932 743 333.
4 Use your local URL, for example
Company Name
’www.adt.country’ or
2
’www.adt.com.country’.
9picas
Address Line1 4.5pts
40mm
Address Line2
Address Line3
4
www.url
21pts
7.5mm
Size
Worldwide standard (excl. U.S) The envelope format shown is DL
Worldwide Standard.
Stock
120gsm Conqueror Diamond White
CX22 Smooth or comparable
alternative.

2.5 legal customer forms | specifications

This section outlines the ADT logo placement on legal Size (height): 25.5mm / 1.004”
customer forms such as invoices, project proposals and Always There®: Univers 65 bold oblique.
2 Main Heading | Color: Black

any other documentation that requires the business' legal Font: FC Univers 65 bold
Font size: 15pt
entity name to be included in addition to the ADT name Tracking: 0.
3 Sub Heading | Color: Black

and logo. Font: FC Univers 55
Font size: 13pt
Tracking: 0.
4 Legal entity details | Color: Black

Tracking: 0
24 pts. 32.36picas. 388.3pts. 137mm
Space after: 4pt.
8.5mm 24 pts. 8.5mm
24 pts.
8.5mm
Main Heading 15pt Stock

6 picas. Sub Heading 13pt 100gsm Conqueror Diamond White CX22
25.5mm
Smooth or comparable alternative.
ADT Always There ®
24 pts.
8.5mm
Area in light blue for Form only
24 pts.
8.5mm Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim .
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore.
24 pts.
8.5mm
210mm x 297mm w A4 Form

section 3 | building signage
2x
2x
1/
1/
x
z
section 3 | Building signage
3.1 building signage | specifications
Outside building signage

Example
Logo
x The height of the ADT logotype.
y The outer blue rule of the ADT Octagon.

Outside building signage should only use the ADT
z The rule thickness that determins the signage
outer box. ‘z’ = 2 x ‘y’.
octagon logo.
Clear space
The ADT Octagon logo must have a minimum
clear space and should never appear crowded
1/2x 1/2x by or linked to any other elements. To determine
the area defined as the clear space use the x-
1/2x y z height of the ADT logotype as a unit of
measurement. This value represents ‘x’. ‘x’ is the
base measurement for determining the clear
space required above, below, to the left and right
x of the ADT Octagon logo.
Minimum size
1/2x configuration, where ‘X’ is smaller than 3/64” or
1.25mm.
1/2x 1/2x

3.2 outside building signage | examples
Entry door signage - 2.136m x 4.2672m /7ft x 14ft
Suggested specifications for use

Illustration not to scale on entrance door
(2.136m x 4.2672m/7ft x 14ft)
Larger sizes available

j1: 15.24cm x 43.18cm/6” x 17” (shown)
j2: 20.32cm x 58.42cm/8” x 23”
j3: 30.48cm x 91.44cm/12” x 36”

3.2 outside building signage | examples
Main entrance
Illustration not to scale
Suggested specifications for use

on main entrance doors and above
store front
Wall panel sizes

k2: 40.64cm x 81.28cm/16” x 32”
k3: 60.96cm x 121.92cm/24” x 48”
k4: 91.44cm x 182.88cm/36” x 72”
k5: 114.3cm x 236.22cm/45” x 93” (shown)
k6: 144.78cm x 289.56cm/57” x 114”

section 4 | fleet guidelines
2x
2x
1/
1/
x
z
section 4 | fleet
4.1 fleet | specifications
Front view Back view

ADT logo and tagline are placed at the front of the vehicle, ADT logo is placed on the left side of the back.
centered. Local phone and local website are placed on the right side of
the back of the vehicle, using the approved font for the ADT
brand, FC Univers in the ADT blue color, Pantone 286.
Side view
ADT logo is placed always in the rear part of the vehicle.
Tagline is placed next to the logo.
Local phone and local website are placed on the right side of the back of the vehicle, using the approved font for the ADT brand, FC Univers, in the
ADT blue color, Pantone 286.

ADT - Brand Guidelines - V3.1 - July 2019

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brand guidelines

version 3.1 | July 2019

Important note: This guidelines document 1.0 logo guidelines

1.2 ADT logo style ..............................................07

1.4 ADT category descriptors ...................21

2.0 stationery guidelines

2.2 Email signature | introduction ........27

2.3 Letterhead | specification ..................30

2.4 Envelope | specification ....................31

2.5 Customer forms | specifications ..32

3.0 building signage

3.2 Building signage | Examples .......... 35

4.0 fleet guidelines

ADT brand guidelines | July 2019| version 3.1 page 2

templates and electronic files

Johnson Controls Source

which can be accessed by logging into

Latest document version of ADT the secured area on https://

brand guidelines tyco.widencollective.com/dam/

file formats Search box.

If you experience problems logging in,

please email brand@jci.com

with any questions or concerns.

ADT brand guidelines | July 2019| version 3.1 page 3

questions and approvals

For questions relating to the ADT brand

guidelines, approved ADT logos, ADT

stationery templates, the ADT email

signature, or for special requests and

approvals, please contact:

ADT brand guidelines | July 2019| version 3.1 page 4

1.1 ADT color palette

a strong means of visual recognition. reference, which is an international industry

strength of the ADT brand identity. reproduction developed by Pantone, Inc.

Two colors make up the ADT color palette,

These colors provide the designer with a

core color range which maintains the desired

color continuity throughout ADT materials.

When printing only one or two-color

jobs, the core colors must be used. Process black

It is possible to supplement the ADT color

palette with other colors but never Tyco blue,

Pantone 2945. It is important to ensure the

supplementary colors do not undermine or

overwhelm the core ADT color palette.

ADT brand guidelines | July 2019| version 3.1

1.2 ADT logo style

may not be changed or re-drawn in any way. 65 bold to give emphasis.

For languages which use additional characters

in no other color. Pantone 286 ADT Blue.

The selected typeface for ADT is called FC

Univers. No other typefaces should be used

There are two application exceptions where

Arial should be used instead of FC Univers:

Microsoft PowerPoint Presentations

ADT brand guidelines | July 2019| version 3.1 page 7

1.2 ADT typeface

1234567890 !@£$%^&*() 1234567890 !@£$%^&*()

U45 Univers light U46 Univers light oblique

1234567890 !@£$%^&*() 1234567890 !@£$%^&*()

U55 Univers U56 Univers oblique

ADT brand guidelines | July 2019| version 3.1

1.2.1 Approved ADT logos

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1234567890 !@£$%^&() 1234567890 !@£$%^&()