Professional Documents
Culture Documents
Business Plan
COMPANY
NAME
OWNER’S NAME
INSERT ADDRESS
Phone:
Email:
INSERT IMAGE/LOGO
COMPANY NAME - 2011
The undersigned reader acknowledges that the information provided by COMPANY NAME in this business
plan is confidential; therefore, reader agrees not to disclose it without the express written permission of
COMPANY NAME.
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and
that any disclosure or use of same by reader may cause serious harm or damage to COMPANY NAME.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
Page 1
Table of Contents
Page 2
COMPANY NAME - 2011
Business Plan
1.0 Executive Summary
COMPANY NAME is a tire retailer and repair shop located in [CITY], [STATE]. This business plan
projects sales, profits, personnel changes, balances, and the nature of our expansion over the
course of the next three years of business. This projection includes the $250,000 in funding
sought, which will be instrumental in helping us to achieve our objectives. As a well-established
business (since 1985), our expansion will benefit us as much as it does the local community, with
whom we have created a loyal clientele.
Chart: Highlights
1.1 Objectives
COMPANY NAME currently sells and repairs commercial automobile tires and small tractor tires.
While these services are very necessary, it would be very much to the benefit of our company to
being selling and repairing large tractor tires for specialty vehicles. This includes mobilizing some
components of COMPANY NAME meaning that our representatives will need to be able to travel to
nearby locations for on-site tire changes and repairs. Because large tractor tires are difficult to
transport, and the transportation of the vehicles is even more difficult, mobility has the potential
to be a crucial asset that construction companies and large farms will notice and appreciate.
1.2 Mission
COMPANY NAME is a retailer that combines the utility of specialized knowledge with the
personalized service of a family-owned business. Our mission is to represent both our store and
ourselves. In doing so, we hope that every customer remembers us as fair, diligent, and reliable.
Page 1
COMPANY NAME - 2011
Business Plan
1.3 Keys to Success
Longevity - COMPANY NAME has been in business since 1985, which means that we have a
substantial presence in [CITY] and throughout [STATE].
Expansion - By increasing the size of our inventory and the span of that inventory (including the
addition of large tractor tires), COMPANY NAME hopes to perpetuate its business for many years
to come.
Page 2
COMPANY NAME - 2011
Business Plan
2.2 Company History
The past performance table shows sales, assets, liabilities, capital, and operating expenses for
COMPANY NAME for the most recent two of our 24 years in business, having started in 1985.
Because the company is currently in the middle of the year 2010, financials cannot be accurately
accounted for.
Balance Sheet
2008 2009
Current Assets
Cash $3,242 $2,375
Inventory $70,000 $75,000
Other Current Assets $150,000 $150,000
Total Current Assets $223,242 $227,375
Long-term Assets
Long-term Assets $0 $0
Accumulated Depreciation $0 $0
Total Long-term Assets $0 $0
Current Liabilities
Accounts Payable $0 $0
Current Borrowing $0 $0
Other Current Liabilities (interest free) $0 $0
Total Current Liabilities $0 $0
Other Inputs
Page 3
COMPANY NAME - 2011
Business Plan
Payment Days 30 30
$140,000
$120,000
$100,000
Sales
$80,000
Gross
$60,000
Net
$40,000
$20,000
$0
4.1.1 Strengths
Our strengths are longevity and the fairness of our pricing.
4.1.2 Weaknesses
Economic factors are a pivotal weakness. As retailers, we depend upon the income of consumers.
Page 4
COMPANY NAME - 2011
Business Plan
4.1.3 Opportunities
With the $250,000 in funding sought, COMPANY NAME will have the opportunity to increase its
inventory (in both size and range), procure a service truck for mobile service, and hire more
employees.
4.1.4 Threats
The major threat to COMPANY NAME is an exaggerated form of our weakness, which is economic
downtown. If a dip in the economy is our weakness, then a depression is a threat, as it would be
to any other retailer.
Sales Forecast
2010 2011 2012
Sales
Tires $143,246 $179,057 $193,997
Tire Services $55,720 $62,065 $70,000
Total Sales $198,966 $241,122 $263,997
Page 5
COMPANY NAME - 2011
Business Plan
Chart: Sales Monthly
Page 6
COMPANY NAME - 2011
Business Plan
4.4 Milestones
The milestones for the next 3 years of COMPANY NAME will be promoting its part-time employees
to full-time status, purchasing a truck to mobilize our service, and acquiring large specialty tires.
Table: Milestones
Milestones
Totals $200,000
Table: Personnel
Personnel Plan
2010 2011 2012
Assistant Manager $23,040 $23,731 $24,917
Full-Time Employees $0 $67,584 $69,611
Part-Time Employees $22,272 $0 $0
Total People 4 6 6
Page 7
COMPANY NAME - 2011
Business Plan
Page 8
COMPANY NAME - 2011
Business Plan
6.0 Financial Plan
This financial plan projects financials for COMPANY NAME over the course of the next three years,
incorporating $250,000 sought in investments. The plan shows how those investments will
positively affect cash flow and balances and will allow COMPANY NAME to expand our services,
both in the way of our inventory and in mobilizing our service. The plan shows that $11,088 is
required in monthly revenue in order to break even. The Profit and Loss table shows a steady
gross margin, significant spending on personnel and inventory in the second year, and a
substantial increase in net profit in the third year.
6.1Break-even Analysis
Table: Break-even Analysis
Break-even Analysis
Assumptions:
Average Percent Variable 36%
Cost
Estimated Monthly Fixed Cost $7,134
$6,000
$4,000
$2,000
$0
($2,000)
($4,000)
($6,000)
Page 9
COMPANY NAME - 2011
Business Plan
6.2 Projected Profit and Loss
The profit and loss table shows the projected sales, expenses, and net profit for the following
three years. Gross margins are steady as sales increase. Net profit in the plans third year will
exceed both the first and second years. The expense of payroll is expected to increase significantly
between 2010 and 2011 due to new jobs being created.
Expenses
Payroll $45,312 $91,315 $94,528
Marketing/Promotion $1,593 $1,750 $2,000
Depreciation $1,200 $2,000 $2,500
Car and Truck Expenses $1,200 $1,500 $2,000
Insurance (other than $3,000 $5,000 $5,000
health)
Interest - mortgage (paid to $4,800 $4,800 $4,800
banks, etc.)
Legal and Professional $3,000 $3,500 $3,500
Services
Office Expenses $360 $400 $450
Supplies $180 $250 $300
Utilities $21,000 $2,400 $2,700
Misc. $3,960 $4,100 $4,100
Page 11
COMPANY NAME - 2011
Business Plan
Chart: Gross Margin Monthly
Page 12
COMPANY NAME - 2011
Business Plan
6.3 Projected Cash Flow
As is shown in the Cash Flow table, the second year of business will contains significant spending
on personnel and inventory, which will result in negative cash flow but NOT a negative cash
balance. The following year will show a positive cash balance, as the business will have acclimated
to its paradigm shift. At no point will there be a negative cash balance. Sales revenue will increase
substantially between the first and second years. $200,000 will be spent on the purchase of new
assets, primarily a service truck and large tires for specialty vehicles. The remaining $50,000 in
funding sought will be managed as a reserve fund for unforeseen expenses and possibly for
personnel.
Apr
Business Plan
Feb Mar
Cash Balance $154,823 $133,466 $163,277
Jan
Chart: Cash
Cash
$160,000
$140,000
$120,000
$100,000
Net Cash Flow
$80,000
Cash Balance
$60,000
$40,000
$20,000
$0
Page 14
COMPANY NAME - 2011
Business Plan
6.4 Projected Balance Sheet
The Balance Sheet table shows a steady, sustainable increase in earnings and net worth over the
next three years. The $250,000 investment sought will contribute very significantly to rise in net
worth for COMPANY NAME.
Current Assets
Cash $155,065 $133,708 $163,519
Inventory $9,045 $57,311 $55,539
Other Current Assets $150,000 $150,000 $150,000
Total Current Assets $314,110 $341,019 $369,058
Long-term Assets
Long-term Assets $200,000 $200,000 $200,000
Accumulated Depreciation $1,200 $3,200 $5,700
Total Long-term Assets $198,800 $196,800 $194,300
Total Assets $512,910 $537,819 $563,358
Current Liabilities
Accounts Payable $10,584 $14,380 $11,219
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $10,584 $14,380 $11,219
Page 15
COMPANY NAME - 2011
Business Plan
6.5 Business Ratios
The ratios table shows standard business ratios are they apply to the years 2011-2013. These
ratios are measured against an industry profile (far right of the table).
Table: Ratios
Ratio Analysis
2010 2011 2012 Industry
Profile
Sales Growth n.a. 21.19% 9.49% 0.37%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 64.34% 64.36% 64.73% 17.89%
Selling, General & 52.23% 55.60% 53.86% 6.65%
Administrative Expenses
Advertising Expenses 0.80% 0.73% 0.76% 0.40%
Profit Before Interest and 21.31% 15.83% 18.56% 2.30%
Taxes
Main Ratios
Current 29.66 23.70 32.87 2.07
Quick 28.80 19.71 27.92 1.04
Total Debt to Total Assets 17.67% 17.56% 16.20% 79.43%
Pre-tax Return on Net Worth 8.15% 6.81% 8.69% 70.37%
Pre-tax Return on Assets 6.71% 5.61% 7.28% 14.48%
Page 16
COMPANY NAME - 2011
Business Plan
Additional Ratios 2010 2011 2012
Net Profit Margin 12.10% 8.76% 10.87% n.a
Return on Equity 5.71% 4.76% 6.08% n.a
Activity Ratios
Inventory Turnover 1.82 2.59 1.65 n.a
Accounts Payable Turnover 5.90 12.17 12.17 n.a
Payment Days 27 26 34 n.a
Total Asset Turnover 0.39 0.45 0.47 n.a
Debt Ratios
Debt to Net Worth 0.21 0.21 0.19 n.a
Current Liab. to Liab. 0.12 0.15 0.12 n.a
Liquidity Ratios
Net Working Capital $303,284 $326,396 $357,597 n.a
Interest Coverage 5.30 4.77 6.13 n.a
Additional Ratios
Assets to Sales 2.58 2.23 2.13 n.a
Current Debt/Total Assets 2% 3% 2% n.a
Acid Test 28.80 19.71 27.92 n.a
Sales/Net Worth 0.47 0.54 0.56 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 17
Appendix
Direct Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cost of
Sales
Cost of $5,000 $5,150 $5,304 $5,463 $5,627 $5,796 $5,970 $6,149 $6,333 $6,523 $6,719 $6,921
Goods
Sold
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtota $5,000 $5,150 $5,304 $5,463 $5,627 $5,796 $5,970 $6,149 $6,333 $6,523 $6,719 $6,921
l Direct
Cost of
Sales
Table: Personnel
Personnel
Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assistant $1,920 $1,920 $1,920 $1,920 $1,920 $1,920 $1,920 $1,920 $1,920 $1,920 $1,920 $1,920
Manager
Full-Time $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Employees
Part-Time $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856
Employees
Total People 4 4 4 4 4 4 4 4 4 4 4 4
Total Payroll $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776
Page 1
Appendix
Gross Margin $7,500 $7,975 $8,477 $9,007 $9,567 $10,158 $10,781 $11,440 $12,135 $12,86 $13,643 $14,4
9 59
Gross Margin % 60.00% 60.76% 61.51% 62.25% 62.97% 63.67% 64.36% 65.04% 65.71% 66.36 67.00% 67.63
% %
Expenses
Payroll $3,776 $3,7 $3,776 $3,7 $3,776 $3,7 $3,776 $3,7 $3,776 $3,776 $3,776 $3,77
76 76 76 76 6
Marketing/Pro $100 $105 $110 $116 $122 $128 $134 $141 $148 $155 $163 $171
motion
Depreciation $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Car and Truck $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Expenses
Insurance 15% $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
(other than
health)
Interest - 15% $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
mortgage (paid
to banks, etc.)
Legal and 15% $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Professional
Services
Office Expenses 15% $30 $30 $30 $30 $30 $30 $30 $30 $30 $30 $30 $30
Supplies 15% $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15
Utilities 15% $1,7 $1,7 $1,7 $1,7 $1,7 $1,7 $1,7 $1,7 $1,7 $1,750 $1,750 $1,75
50 50 50 50 50 50 50 50 50 0
Misc. 15% $330 $330 $330 $330 $330 $330 $330 $330 $330 $330 $330 $330
Page 2
Appendix
Total Operating $7,1 $7,1 $7,1 $7,1 $7,1 $7,1 $7,1 $7,1 $7,1 $7,156 $7,164 $7,17
Expenses 01 06 11 17 23 29 35 42 49 2
Profit Before $399 $869 $1,366 $1,890 $2,444 $3,029 $3,646 $4,298 $4,986 $5,713 $6,47 $7,28
Interest and Taxes 9 7
EBITDA $499 $969 $1,466 $1,990 $2,544 $3,129 $3,746 $4,398 $5,086 $5,813 $6,57 $7,38
9 7
Interest Expense $667 $667 $667 $667 $667 $667 $667 $667 $667 $667 $667 $667
Taxes Incurred ($80) $61 $210 $367 $533 $709 $894 $1,089 $1,296 $1,514 $1,74 $1,98
4 6
Net Profit ($187) $142 $490 $856 $1,244 $1,654 $2,086 $2,542 $3,024 $3,532 $4,06 $4,63
9 4
Net Profit/Sales -1.50% 1.08% 3.55% 5.92% 8.19% 10.37% 12.45% 14.45% 16.37% 18.22% 19.98 21.68
% %
Page 3
Appendix
Cash
from
Operatio
ns
Cash $12,50 $13,125 $13,781 $14,470 $15,194 $15,954 $16,751 $17,589 $18,468 $19,392 $20,362 $21,380
Sales 0
Subtotal $12,50 $13,125 $13,781 $14,470 $15,194 $15,954 $16,751 $17,589 $18,468 $19,392 $20,362 $21,380
Cash 0
from
Operatio
ns
Additiona
l Cash
Received
Sales 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Tax, VAT,
HST/GST
Received
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Borrowin
g
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other
Liabilitie
s
(interest
-free)
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-
term
Liabilitie
s
Sales of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other
Current
Assets
Sales of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-
term
Page 4
Appendix
Assets
New $0 $0 $0 $0 $0 $0 $0 $250,000 $0 $0 $0 $0
Investme
nt
Received
Subtotal $12,50 $13,125 $13,781 $14,470 $15,194 $15,954 $16,751 $267,589 $18,468 $19,392 $20,362 $21,380
Cash 0
Received
Page 5
Appendix
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures
from
Operations
Cash $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776 $3,776
Spending
Bill $127 $3,816 $3,963 $4,117 $4,280 $4,453 $4,635 $4,826 $5,029 $5,243 $5,468 $5,873
Payments
Subtotal $3,903 $7,592 $7,739 $7,893 $8,056 $8,229 $8,411 $8,602 $8,805 $9,019 $9,244 $9,649
Spent on
Operations
Additional
Cash Spent
Sales Tax, $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT,
HST/GST
Paid Out
Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
of Current
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Principal
Repayment
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Principal
Repayment
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other
Current
Assets
Purchase $0 $0 $0 $0 $0 $0 $0 $200,000 $0 $0 $0 $0
Long-term
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $3,903 $7,592 $7,739 $7,893 $8,056 $8,229 $8,411 $208,602 $8,805 $9,019 $9,244 $9,649
Cash Spent
Page 6
Appendix
Net Cash $8,597 $5,533 $6,042 $6,577 $7,138 $7,725 $8,340 $58,987 $9,663 $10,373 $11,118 $11,731
Flow
Cash Balance $11,839 $17,372 $23,414 $29,991 $37,129 $44,854 $53,194 $112,181 $121,844 $132,217 $143,334 $155,065
Current
Assets
Cash $3,242 $11,839 $17,372 $23,414 $29,991 $37,129 $44,854 $53,194 $112,181 $121,844 $132,217 $143,334 $155,065
Inventory $75,000 $70,000 $64,850 $59,546 $54,083 $48,456 $42,660 $36,690 $30,541 $24,208 $17,685 $10,966 $9,045
Other $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000
Current
Assets
Total $228,242 $231,839 $232,222 $232,960 $234,074 $235,585 $237,514 $239,884 $292,722 $296,052 $299,902 $304,300 $314,110
Current
Assets
Long-term
Assets
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $200,000 $200,000 $200,000 $200,000 $200,000
Assets
Accumulated $0 $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 $1,100 $1,200
Depreciation
Total Long- $0 ($100) ($200) ($300) ($400) ($500) ($600) ($700) $199,200 $199,100 $199,000 $198,900 $198,800
term Assets
Total Assets $228,242 $231,739 $232,022 $232,660 $233,674 $235,085 $236,914 $239,184 $491,922 $495,152 $498,902 $503,200 $512,910
Page 7
Appendix
Liabilities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
and
Capital
Current
Liabilities
Accounts $0 $3,684 $3,825 $3,974 $4,132 $4,299 $4,474 $4,659 $4,855 $5,061 $5,279 $5,508 $10,584
Payable
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Liabilities
Subtotal $0 $3,684 $3,825 $3,974 $4,132 $4,299 $4,474 $4,659 $4,855 $5,061 $5,279 $5,508 $10,584
Current
Liabilities
Long- $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000
term
Liabilities
Total $80,000 $83,684 $83,825 $83,974 $84,132 $84,299 $84,474 $84,659 $84,855 $85,061 $85,279 $85,508 $90,584
Liabilities
Paid-in $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $257,000 $257,000 $257,000 $257,000 $257,000
Capital
Retained $155,224 $141,242 $141,242 $141,242 $141,242 $141,242 $141,242 $141,242 $141,242 $141,242 $141,242 $141,242 $141,242
Earnings
Earnings ($13,982) ($187) ($46) $444 $1,300 $2,544 $4,198 $6,283 $8,825 $11,849 $15,381 $19,450 $24,084
Total $148,242 $148,055 $148,196 $148,686 $149,542 $150,786 $152,440 $154,525 $407,067 $410,091 $413,623 $417,692 $422,326
Capital
Total $228,242 $231,739 $232,022 $232,660 $233,674 $235,085 $236,914 $239,184 $491,922 $495,152 $498,902 $503,200 $512,910
Liabilities
and
Capital
Net Worth $148,242 $148,055 $148,196 $148,686 $149,542 $150,786 $152,440 $154,525 $407,067 $410,091 $413,623 $417,692 $422,326
Page 8