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  • M5 - L1 Ecommerce Social Media Marketing - UOD Q1 2021-2

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    liliana
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    The document provides an overview of a social media marketing module. It includes an outline of the module topics which are identifying appropriate social media channels, creating a social media strategy and content strategy, growing engagement, community management, social media tools, working with influencers, and setting KPIs and analytics. It also lists the module outcomes as learning how to create a social media marketing strategy and content strategy, grow and enhance engagement, and use analytics and social media tools to measure results. The document encourages embracing social media as a way to communicate, get feedback, and improve business.

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    M5_L1 Ecommerce Social Media Marketing - UOD Q1 2021-2

    Original Title

    M5_L1 Ecommerce Social Media Marketing - UOD Q1 2021-2

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    The document provides an overview of a social media marketing module. It includes an outline of the module topics which are identifying appropriate social media channels, creating a social media strategy and content strategy, growing engagement, community management, social media tools, working with influencers, and setting KPIs and analytics. It also lists the module outcomes as learning how to create a social media marketing strategy and content strategy, grow and enhance engagement, and use analytics and social media tools to measure results. The document encourages embracing social media as a way to communicate, get feedback, and improve business.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views70 pages

    M5 - L1 Ecommerce Social Media Marketing - UOD Q1 2021-2

    Uploaded by

    liliana
    The document provides an overview of a social media marketing module. It includes an outline of the module topics which are identifying appropriate social media channels, creating a social media strategy and content strategy, growing engagement, community management, social media tools, working with influencers, and setting KPIs and analytics. It also lists the module outcomes as learning how to create a social media marketing strategy and content strategy, grow and enhance engagement, and use analytics and social media tools to measure results. The document encourages embracing social media as a way to communicate, get feedback, and improve business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 70

    Professional

    Diploma in
    E-commerce
    M5 | L1 | Social Media Marketing - Anas Almarie
    We are here to LEARN 🤓
    1. Social Media Strategy
    What’s your 2. Content Creation
    3. I’m Not Social
    Social media 4.
    5.
    Business Growth
    Time Management
    6. Hands-On Experience
    marketing 7. Career Shift/Development
    8. Social Media Tools
    challenge(s)? 9. All Of Them 🙃
    What’s in this module?
    1. Lecture 1: Decision Making, Strategy
    2. Lecture 2: Content Strategy, Tools
    3. Lecture 3: Analytics, Project Presentation
    Instructor Style - Anas Almarie
    Bloom’s Taxonomy
    Questions during the class

    ?
    Module Outcomes
    Social Media Marketing
    Module 5: Social Media Marketing
    1. Identifying the appropriate social media channels for the business
    2. Creating a social media (SM) strategy + SM content strategy
    3. How to grow & enhance engagement
    4. Community Management &
    5. Social media tools
    6. Identifying & working with social influencers
    7. Setting of KPI’s, determine ROI & analytics
    Let’s Agree..
    “Embracing social media isn’t
    just a bit of fun, it’s a vital
    way to communicate, keep
    your ear to the ground and
    improve your business”
    Trends in Decision Making in Innovative Social
    Social Media Social Media Media Strategy
    Quiz
    ❌ ❌ ❌ I think ❌ ❌ ❌
    ?
    ?
    Hungry for more?
    ?
    Trends in Decision Making in Innovative Social
    Social Media Social Media Media Strategy
    ● Assess Organizational Readiness
    ● Analyze Online Market Segments
    ● Analyze Targeting Strategy
    ● Analyze Positioning Strategy
    ● Analyze Competitors in
    Social Media
    ● Map Social Media Strategy to
    Organizational Strategy
    ● Set Social Media Goals
    ● Validate the Effectiveness of
    Social Media Goals
    ● Select Types of Content to Create
    ● Select Topics and Titles for Content
    ● Create the Body of Your Content
    ● Platforms
    ● 80/20
    ● SMMT
    ● Manage an Online Community
    ● Establish Online Personalities
    ● Maintain Consistency of Voice in
    Social Media
    ● Build Social Media Relationships
    ● Improve Customer Service Through
    Social Media
    ● Social Media Metrics to Measure
    ● Measure Brand Health
    ● Measure Brand Awareness
    ● Measure Operational Improvement
    ● Measure Customer Experience
    Improvement
    ?
    See you at the next class
    https://shor.by/anasalmarie

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