Product:

 Research
 Prototype
 Marketing
 Business
 Communication

Leading through influence

Core product management team:

 Product Manager
 Engineering Team
 QA Team
 Marketing Team
 UX Team

Extended PM team: (Shared resources)

 Research
 Finance and audit
 PR
 Legal
 Business Operations
 Business Development
 Executive and Investors

Agile Vs Waterfall Method

Agile , phases of development, sprint, works for software

Water fall, fixed, preplanned works for tablet

Product development Life Cycle:

 Research: Audience Size, Personality, Problems, or Issues, Value Add

Qualitative and Quantitative

Internal and External

Product research customer meeting

Plan: Timeline, determine Features, create Project plan, stakeholders agreement

Version , Release and Sprints

Prioritize Product Features ( Organize features in groups)

Create product requirements and stories

 US: Who the feature is for, what they will do with it, and an estimated time to build
it.

Review the Plan

Define Overall Schedule

Identify the changing market conditions and prioritize features ( Radio Map)

Provide User stories ( Size- SML, Timeline and capacity)

Map user stories to release for coders and marketing team, MOC etc. Setup a template
Build Phase: build phase, test and certify

Monitor Progress Using Burndown Chart,

How Much so far

Release: Make it to customers, beta phase

Refine: Evaluate the product

Retire: EOL

Product Manager: Is an Enabler, responsible for that product being successful or not, so- communication
hub, prioritizer, researcher, planner, presenter.

Individual features is a product, split by platform, or features, depending on business model of a

company

Types of Product Managers:

Internal Product Manager : Internal company tool, intro, integrate with other systems, less risk

Business to Business (SAAS) PM: Clients are other companies, intro role, small #, $$$, deadline

Consumer PM : Uncertainty , Pressure, Multiple platforms, can lose $$

Product Life cycle

Introduction:

Growth: Sales rise, few challengers, product improvement

Maturity: High sales, other competitors

Decline: Sales diminish, old, product phase out