SWOT Analysis of Dialog Axiata PLC.

 Strong infrastructure.
 Strong public relationship that has been build up since 1995.
 Reputed brand name.
 Strong network coverage spread throughout the entire island.
Strengths
 Technical innovation – Dialog 4G, 5G.
 International services with GSR roaming.
 Large customer base.

 High pricing on IDD calls compared to others.

 Low credit margins for business packages than other competitors.
 Weak packages for corporate sectors compared to others.
Weakness
 Dialog CDMA couldn’t hit much of the market.
 Roaming packages are high in cost than some other operators.

 Rapid growth of telecommunication industry in srilanka.

Opportunity  Smartphone penetration is rapidly increasing.

 Can go for business diversification.

 Other competitors. ( Mobitel, Hutch, Airtel )

 Constant charges in technology.
 Rapid charges in law and regulation.
Threats
 High inflation level in country.
 Mobitel promoting roaming packages.
 Other operators developing new services.