Hello Sir, Hello Every one …My name is tonmoy dev

Today I am presenting Value chain model of shwapno Bangladesh.

What is value chain analysis? A strategic technique for analyzing internal business operations
is value chain analysis. Its objective is to identify which operations are the most useful to the
company and which might be enhanced to provide it a competitive edge. In 1985, M. Porter
proposed the generic value chain model.The model divided into 2 activities. Next slide

Now we discusse about Value chain of shwapno

ACI Logistics Ltd operates the leading retail brand in Bangladesh, Shwapno. It is the
country's largest retail chain. Every day, Shwapno affects the lives of over 35,000
households.

Primary activities Inbound : Shwapno has been a strong supporter of the healthy-living
movement. ACI Logistics has built a sourcing network with producers all throughout the
country, and 65 percent of Shwapno's fresh fruit is now purchased straight from the source.

Operations: Shwapno has 56 stores in Dhaka, Chittagong, Sylhet, and Comilla Shwapno
runs a variety of shop layouts, ranging from small convenience stores to massive megamall
layouts to ensure that consumers get the best possible experience at each site. Next slide

Outbound: Shwapno offers its products directly to customers, with no middlemen. Shwapno
stores now sell everything from clothes to home appliance to electronics and much more.

Marketing sales: The major goal of Shwapno was to give nutritious and safe meals to its
consumers. Shwapno was founded with a price-conscious client base in mind, but following
years of steady development in its traditional retail and other channels, the firm now sells to a
wide range of market sectors. Next slide

Service: Shwapno's membership program helped to build consumer loyalty. In Shwapno,

There are two types of loyalty programs: walk-in loyalty and corporate loyalty. Customers
who join in the outlet and spend at least Tk 2000 on items are eligible for the Walk in Loyalty
Program. The Corporate Loyalty Program is a unique program designed exclusively for
corporations.

Support activities__ HRM Shawpno's personnel are kept engaged through training options
(internal training, educational programs, conferences, and so on) Shawpno always has a
conversation with employees regarding raises and other pay increases and/or cuts. Next slide

Infrastructure: Shwapno creates buying, financing, marketing, and management divisions to

support store operations. It ships products from the manufacturer to the warehouse to the
outlets using its own transportation.

Technology dev: Shwapno's online presence is well-maintained. Every day, it adds new
goods to its inventory. It also sends text messages to its members as a kind of notice. Now,
too, the focus has turned to online delivery. Consumers may now shop from the comfort of
their own homes and have their purchases delivered for free.