Annexure – I

SVKM’S NMIMS
Pravin Dalal School of Entrepreneurship and Family Business Management
MBA ENT- 1st Year, Trimester I
Academic Year: 2020 - 2021
Course: Design Thinking for Entrepreneurs
Date: 1st October 2020
Marks: 20
Time: 2 hrs

Final Examination (2020 – 2021 batch)

Instructions: Candidates should read carefully the instructions given in the question paper.

(Use only if applicable as the case may be)

NB:

1. Answer to each new question to be started on a fresh page.

2. Figures in brackets on the right hand side indicate full marks.

Q1 – How would you empathize with an individual not available in person or on video calls?
Think other modes of communication and Highlight 7 points to capture their need and suggest
solutions that works for their problem.
(5 marks)

Q2 – With the EDIPTA process of Design Thinking Create a detailed report for the following
brief:
(10 marks)
 Due to the latest pandemic situation the need for boosting immunity and consuming the right
vitamins has become very critical.
 Adults now (more than ever before) are open to consuming supplementing tablets
 Plan a process, product or an app any (one or a combination of the three) which can help people
understand their body needs, importance of these tablets and remind them to take their
vitamins on time.
 Note Brainstorming points for the brand, the product, packaging, pitch and devise a process of
growth for a new pharma company trying to address this market
 Brief given – Motivate more people to take supplementary tablets either by a process or
product
 Answer in a point wise format and each step of EDIPTA to have at least 5 points

Q3 – What innovative features can be added or a different product category can be created from
a regular– “Mobile Case”. You can use any method to come with creative ideas OR use the
Mathematical operators (+, -, /, *) to come up with innovative ideas as explained in the subject
(5 marks)