All About The Drip

• Buy
• Sell
• Trade
Business Idea
• Hyped sneaker and streetwear
reselling
• Consigning with resellers for used
stuff
• Also sell through online website and
Instagram
• Have a physical store in either
Mumbai
• Sell both DS and Used clothes and
shoes
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Our Vision
To become one of the leading brands in the sneaker
business in India and to establish a one stop sneaker
store in Mumbai or Delhi and in other key cities in
India

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Our Mission
To establish a world class sneaker store business that
will make available a wide range of sneakers from
top shoes manufacturing brands at affordable prices to
the consumers

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Reason for this Business
• Gaining very high growth in India
• No proper marketplace currently available in
India like StockX or Goat
• Lots of small players in the market selling
fakes at original price
• No physical store all across India

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How are we different?
• Very less number of trusted resellers in
the market
• Having a physical store
• Fast delivery through ready stock
• Legit check for free
• Lots of raffles and sneaker events
organized in the store

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 SWOT Analysis
STRENGTH
╺ The first physical store in
Mumbai with sneakers and
streetwear
╺ On the spot consignment
╺ Freebies and raffles
organized weekly
WEAKNESS
╺ Lots of small players
operating with less expenses
due to only online presence
╺ Time to build trust among
buyers
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 SWOT Analysis
OPPORTUNITIES
╺ Able to target the market
through in store promotions
and events which will help in
making brand image
╺ Having a physical store
makes easier for people to
have a look at the shoes and
try before buying hence
increasing sales
THREATS
╺ High setup cost for physical
stores
╺ Have to ensure higher profit
margins initially for the
physical store setup which will
make consumers shift to online
players
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Market Analysis
• Revenue in the Luxury Apparel segment amounts to
US$891m in 2020. The market is expected to grow
annually by 11.3% (CAGR 2020-2025)

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Target Customers
• Youth
• Fashion Conscious People
• Sneakerheads
• Higher Income Group
• Celebrities
• Tourists
• Students
• Secondary target market -Try to
capture men and women in ages 30-45
• Target first in Tier 1 Cities

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Marketing Strategy
• Open our sneaker store in a grand style with a party
for all
• Introduce our sneaker store by sending
introductory letters alongside our brochure to
households
• Ensure that we have a wide range of sneakers from
different brands at all times
• Make use of attractive hand bills to create
awareness and also to give direction to our sneakers
store
• Position our signage/flexi banners at strategic
places around Mumbai for opening
• Position our greeters to welcome and direct
potential customers

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Marketing Strategy
• Create a loyalty plan that will enable us
reward our regular customers
• List our business and products on website and
Instagram
• Leverage on the internet to promote our
business
• Engage in direct marketing and sales
• Encourage use of word of mouth for gaining
new customers as people generally stick to
one buyer due to lots of fakes
• Promote through influencers

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Competitors Analysis
• Lots of small players with only online
presence
• People usually stick to one trusted seller
due to fakes
• Top players are Hype Connect &
MainStreet with recognition all across
India
• Only few have their own Website

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Financial Plan
Sr Expenses Total
No.

1. Rent (approx 400 sq ft in Juhu or Bandra) 90,000

2. Security Deposit for rented place 4,00,000

3. Construction & Interior Cost 2,00,000
4. Furniture Cost 3,00,000
5. Electronics 1,00,000
6. Online setup (only Instagram & Website initially) 25,000

7. Marketing Expenses 1,00,000

8. Inventory for display 10,00,000
9. Startup/ Opening Expenses 50,000
10. Monthly running Expenses like Electricity, Salary etc 80,000

TOTAL MONEY REQUIRED 23,45,000 15

Organization Chart

CEO

Sales & Marketing

Store Manager
Head

Cashier

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Thanks!
Any questions?
Coming Soon……..

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