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26/08/2021 Kenya's Deputy President Ruto campaigns for 'Hustler Nation' - BBC News

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Kenya's Deputy President Ruto


campaigns for 'Hustler Nation'
By Emmanuel Onyango

BBC News, Nairobi

16 hours ago

KENYA DEPUTY PRESIDENT OFFICE

William Ruto has been giving out wheelbarrows to youths

From pushing wheelbarrows to making much of the fact that he was a


chicken seller in his youth, Kenya's Deputy President William Ruto is
increasingly framing next year's general election as a contest between
"hustlers" and "dynasties".

In Kenya, hustlers refer to those - especially young people - who struggle to


make ends meet in an economy that is said to be no longer working for them.

The word dynasties, on the other hand, is a moniker to describe wealthy


families that are seen to have dominated politics - and the economy - since
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26/08/2021 Kenya's Deputy President Ruto campaigns for 'Hustler Nation' - BBC News

independence from the UK in the 1960s.

President Uhuru Kenyatta and opposition politician Raila Odinga have been
put in the latter category.

They are the sons of the country's first president and vice-president
respectively, although Mr Odinga holds the record for being Kenya's longest-
serving political detainee and has been instrumental in the fight for political
reforms.

The phrase "Hustler Nation" was coined by Mr Ruto, a 54 year-old combative


and ambitious politician.

He has spoken of how he went to school barefoot, getting his first pair of
shoes at the age of 15, and how he once "hustled by selling chickens by a
roadside".

Political divorce
These days Mr Ruto has been giving out wheelbarrows, handcarts and water
tanks to the unemployed, which is endearing him to many young people.

AFP

Youth unemployment stands at almost 40% in Kenya

He formed an alliance with Mr Kenyatta in the 2013 and 2017 elections,


propelling the two of them to power
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26/08/2021 Kenya's Deputy President Ruto campaigns for 'Hustler Nation' - BBC News
propelling the two of them to power.

The alliance was viewed by many as a union of convenience between two men
whose backgrounds couldn't be more different.

The pair have since fallen out, but Mr Ruto still remains in office, courtesy of
constitutional provisions that secure the tenure of a deputy president.
He hopes to rise to the presidency next year, in an election that could see him
pitted against the 76-year-old Mr Odinga, who - in a sign of the shifting
political sands in Kenya - is now in an alliance with Mr Kenyatta.

The two have countered Mr Ruto's campaign by promoting the Building


Bridges Initiative (BBI), which revolves around constitutional changes aimed,
they say, at improving governance.

This includes creating the post of prime minister. It fuelled speculation that Mr
Kenyatta hopes to take the post in an Odinga-led government.

But in a major blow to the duo, the Appeals Court last week upheld a High
Court ruling that BBI was illegal, saying that only parliament - not the
president - could initiate the process of amending the constitution. The
government has indicated that it will appeal against the ruling in the Supreme
Court.

'Deepening divisions'
Mr Ruto - who also rallied support in the last election under the "Hustler
Nation" slogan - is now using it to promote a "bottom-up" approach to the
economy, saying it will benefit the poor, especially the youth, who are bearing
the brunt of the downturn largely triggered by the coronavirus pandemic.

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26/08/2021 Kenya's Deputy President Ruto campaigns for 'Hustler Nation' - BBC News

AFP

Deputy President William Ruto harbours presidential ambitions

The official rate of unemployment among those aged between 18 and 34


years is nearly 40%, and the economy is not creating sufficient jobs to absorb
the 800,000 youths joining the workforce every year.

Critics have dismissed Mr Ruto's "bottom-up" idea as full of "hackneyed


clichés".

"It only seems as if the plan is to dish out money to the common people. That
doesn't sound like a sound economic idea or plan," says historian Ngala
Chome.

Mr Odinga, who has failed in four previous bids for the presidency, has
described Mr Ruto's proposal as "rubbish", saying economic growth cannot be
achieved without steps being first taken to guarantee political stability and
good governance.

The National Cohesion and Integration Commission, a state body mandated to


promote national unity, previously warned that continuing with the "hustlers v
dynasties" line risked deepening class divisions and plunging the country into
chaos.

AFP

Veteran opposition politician Raila Odinga is expected to run for the presidency next year

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26/08/2021 Kenya's Deputy President Ruto campaigns for 'Hustler Nation' - BBC News

There is no doubt that Mr Ruto's focus on the "Hustler Nation" has triggered
debate about Kenya's harsh political reality since independence.

"The same political elite that gained power after the colonialists left is the
same elite that is still in power. That's a very crucial aspect of trying to

understand Kenya's politics," says Mr Chome.

Mr Ruto's focus on this is strengthening his standing among the young and the
poor. Candidates he endorsed have won three recent parliamentary by-
elections.

His campaign has so far largely avoided playing the ethnic card - something
that is normally a big mobilising tool and has caused unrest in previous
elections.

"There is a shift in Kenya's politics. People are now talking about the economy
in a campaign in a way that they have not done before," says Mr Chome.

Glitzy campaign
There are still questions being raised over Mr Ruto's claim that he stands for
change.

He has been linked to corruption scandals in government and the source of his
wealth is a subject of debate.

In June 2013, the High Court ordered him to surrender a 100-acre (40-
hectare) farm, and compensate a farmer who had accused him of grabbing the
land during the 2007 post-election violence.

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26/08/2021 Kenya's Deputy President Ruto campaigns for 'Hustler Nation' - BBC News

AFP

Violence has marred some of Kenya's previous elections

He insists he is clean and says his immense wealth has been painstakingly
acquired through hard work.

The question of finance is important, because Kenyan politics is an expensive


affair - candidates spend thousands of dollars, with no guarantees of success.

The "Hustler Nation" campaign waged by Mr Ruto and his allies has been
glitzy, suggesting access to a substantial budget.

A study on campaign financing released in July found that levels of spending


were "a major contributor to the outcome". The lack of regulation also means
that voters can be bribed, and the outcome of elections influenced.

Mr Chome sees Mr Ruto's campaign as "a struggle between old and new
money".

"This new younger generation - that is now being referred to as the 'hustler
generation' - is not proposing a serious relooking at Kenyan politics," he says.

They are merely "asking for space to be included in governance".

You may also be interested in:

The true cost of Kenya's political love triangle

The handshake that left millions of Kenyans confused

Is Kenya building bridges to nowhere?

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Kenya country profile

31 January 2018

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