Question

Three guests eat at a restaurant. The

bill is $30, so each guest pays $10.
Later the waiter realizes the bill
should only be $25.
So, the waiter goes to return the $5 to
the guests, but realizes she can’t
break the $5 between three people.
The guests decide to give a $2 tip to
the waiter (leaving $3 between the
guests), and each guest receives $1
each.
Now, each guest originally paid;
$10 and got $1 back = $9 total spend
$9 x 3 guests = $27 total spend
So, $27 total + $2 tip = $29
If the guests spent $30, where is the $1?
Solution
Now, each guest originally paid;
$10 and got $1 back = $9 total spend
$9 x 3 guests = $27 total spend
So, $27 total + $2 tip = $29
If the guests spent $30, where is the $1?
So, $27 total + $2 tip = $29
 The $2 tip is INCLUDED in the $27

So, $27 total + $2 tip = $29

 The $2 tip is INCLUDED in the $27

So, $27 total - $2 tip = $25

 The $2 tip is INCLUDED in the $27

So, $27 total - $2 tip = $25

The original cost of the meal

$25 cost of the meal
+
$2 tip
+
$3 returned

$30
3 Parts?
1 Content

2 Design

3 Delivery
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Presentation Secret #1

Message Mapping
 Setting the Stage - “Today, we see a shift in your marketplace…”

Customer Customer
Problem Solution
Opening Power Phrase
& Call to Action

Supporting Claim #1 Supporting Claim #2 Supporting Claim #3

Claim #1 Claim #2 Claim #3 Claim #1 Claim #2 Claim #3 Claim #1 Claim #2 Claim #3

Presentation Secret #2

One Idea, One Slide

Presentation Secret #3

Power of 3’s
 “iPod”
“A Phone”
“Internet Communicator”
 Impact Headline

“Apple Reinvents the Phone”

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Message Mapping

One Idea, One Slide

Power of 3’s