Fatema Binte Hussain Afsha

ID: 1510327

Answer 2:

MATCHING MESSAGE TO OBJECTIVE for IUB (Independt University, Bangladesh)

1. Message that get attention:

Use media such as IUB magazine to showcase what goes around IUB and showcase the
highlights of the month or the year. This will intrigue studnets to become more active with IUB
community.

2. Messages that create interest: Promote more fairs, engage students to go on work trips,
create extra curriculum activities for students tp engage in more hobbies.

3. Messages that resonate: tThrough IUB web page and through Iub print media we can
display colourful and affective visuals to grab the attention and learn more information of what
thwe campus can offer.

Answer 4:

Sales promotion is important because it contains a variety of activities designed to bring short-term
sales growth. Some sales are aimed at retailers, some for consumers, while others are for wholesalers,
but in every case, it is intended to provide additional motives for buying a certain brand or product
range.

A variety of rewards methods, mostly short-term is used in sales marketing, which intended to enable
the customer to buy one product faster and more quickly.

In sales promotion, advertising offers reasons for buying, promotion of sales offers an opportunity to
purchase.

About the brand:

Pepsodent is an American toothpaste brand was launched by the Chicago company, in 1915, then
bought by Unilever in 1944 except for the United States of America and Canada where it has belonged
to Church & Dwilight since 1942.
Pepsodent has been renamed pepsin, a digestive agent intended to break down and digest food
deposits on the tooth, as in its initial formulation.

Pepsodent toothpaste battles and kills germs to prevent cavities, ensuring healthy shiny teeth, cool
breath and good gums. Pepsodent offers alternatives as an oral care specialist to serious issues such as
bleeding gums and sensitive teeth.

The company has introduced a new flavor for Pepsodent toothbrush for more gum protection. The new
flavor is called 'Pepsodent C' a toothpaste that contains orange extract.

Consumer Behavior: Geographically Pepsodent targets Rural and Urban areas. For behavioral
segmentation, the brand offers from normal use to whitening to complete care segment products. But
with additional Vitamin C extract, the consumer will be relieved from gingivitis, which is the early stage
of gum disease and can prevent your teeth from loosening.

Pricing: The original price for Pepsodent C will be around 140-150tk but during a promotional sale, price
will be reduced for short period, it will be 130tk with Buy one get one offer.

Market share:

The main competition for Pepsodent is Colgate, Sensodyne and Closeup, more local toothpaste is
becoming more formula advanced and approved by consumers.

Parity Product: The concept of using Vit C for gums is still very new.

Power of Retailer: Pepsodent is available in most of the region I. Bangladesh. Since Vit C less budget
friendly compared to the locals, the Pepsodent C will be displayed mostly in Urban areas.