Delhi School of Management

Delhi Technological University

MBA

Semester: IV

Subject: Promotion Management and

Business to Business Marketing

INNOVATIONPROJECTPROPOSAL

TOPIC: Impact of Social Media on B2B

marketing

Submitted By:
Abhimanu Singh Naruka |
2K19/DMBA/04
Alkshendra | 2K19/DMBA/11
(Section B)
Introduction
A study in US shows that 31% of consumers say they are using social media to browse for
new items to buy. Furthermore, Forbes has shown that 78% of consumers purchases are
impacted by companies’ social media posts. But is that the case with Business-to-Business
market too. These studies show the impact of social media nowadays in consumers
purchasing behavior. Is it also true for B2B market?

The type of purchasing decisions may be different in a business environment, a similar

process is used in arriving at those choices. In today’s digital environment, that is making use
of social media as part of any company’s communication strategy.

Social media tools are becoming an interesting component of B2B marketing because of the
roles of personal relationships and interactions in these markets. However, research has not
approached social media content creation from a B2B marketing perspective.

Objectives:

The purpose of the innovative project is to understand the following:

 There is an evident study and research regarding the social media influencing the
buying behavior of the customers does the same rules apply to B2B market also
 If not how different or similar to buying behavior of an individual.
 How social media has helped business to reach prospects which was not possible
earlier.
 How are businesses (on the client side) are addressing to such promotional channels.
 How an effective social media presence bring business to an organization in B2B
context.
 The impact of advertising on social media in B2B scenario.
 Does government agencies and other NGO’s use this medium to get their suppliers or
to give away the tenders.

Methodology:
Referring to credible online sources, research papers and case studies to collect secondary
data to derive an analysis. (If possible, by the team, survey forms would be created to
acquire primary data by targeting a specific industry.)