Project Research Matrix on Swiggy

Instructor: Prof. Ramanathan Subramaniam

Academic Associate: Ms. Binal Joshi

For requirements of the course

Business Research Methods

February 22, 2021

Section – B
Group – 8
Hariharan Subramaniam (PC202001)
Manya Dave (PC20200133)
Nikhil Kumar (PC20200137)
Sidra Sadaf (PC20200168)
Vaibhav Ramrao Patil (PC20200174)

INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD

 Objective Decision Sub-decision problem Research Questions Sources of data
Problem
To sustain the Is there a What factors influence What is the market growth Secondary data:
market share transition in the consumers’ choice w.r.t. been for the food delivery  Published Industry
captured in the customer behavior dining-out vs ordering space in the last 5 years? reports
pandemic with respect to via food delivery apps?
dining out? What is the frequency of Secondary data:
usage of food delivery apps?  Published Industry
reports
 Market survey report
published by Swiggy
What service attributes are Secondary data:
important to the users?  Expert analysis
 Published industry
reports
 Market survey report
published by Swiggy
Is this behavioral shift What are the various logical Primary data:
seen in only in one segments of customers that  Customer survey
segment? Swiggy caters to?  Focus group discussions
(tentative)
Secondary data:
 Published industry
reports
 Market survey report
published by Swiggy
What are the lifestyle Primary data:
differences between  Customer survey
consumers dining out vs  Focus group discussions
ordering food online? (tentative)
What are the key behavioral Primary data:
traits of these segments?  Customer survey
  Focus group discussions
(tentative)
Secondary data:
 Published industry
reports
Has a common shift been Primary data:
observed in multiple  Customer survey
segments?  Focus group discussions
(tentative)
How has the customer What are the key metrics Primary data:
ordering experience which make customers order  Customer survey
changed pre and post from a food delivery app?  Focus group discussions
covid? (tentative)
Secondary data:
 Expert analysis
 Published industry
reports
 Market survey report
published by Swiggy
What is the growth rate of Primary data:
average customer spending  Customer survey
on food delivery apps?  Focus group discussions
(tentative)
Secondary data:
 Expert analysis
 Published industry
reports
 Market survey report
published by Swiggy
What is the customer Secondary data:
acquisition rate?  Published industry
reports
  Market survey report
published by Swiggy
What is percentage change in Primary data:
the average orders made by  Customer survey
each customer?  Focus group discussions
(tentative)
Secondary data:
 Published industry
reports
 Market survey report
published by Swiggy
Should Swiggy Do restaurants play a What are the several business Secondary data:
support critical role in the models used by partner  Published industry
restaurants customer ordering from a restaurants? reports
financially in the specific food delivery  Market survey report
short term? app? published by food
delivery businesses
How has each category of Secondary data:
restaurants fared during the  Published industry
pandemic? reports
 Market survey report
published by food
delivery businesses
What kind of restaurants What kind of restaurants Primary data:
should be provided heavily influence customer  Customer survey
financial support? choice of a particular food  Focus group discussions
delivery app (high rating, (tentative)
most popular, low price, high Secondary data:
brand recognition in the form  Published industry
of restaurant chains)? reports
 Market survey report
published by food
 delivery businesses
What is the contribution of Secondary data:
cloud kitchens in food  Published industry
delivery sales? reports
 Market survey report
published by food
delivery businesses
Should Swiggy How critical a role do How viable are price-based Primary data:
continue to price-based promotions promotions in food delivery  Customer survey
expand its play in the customer business?  Focus group discussions
customer base acquisition and (tentative)
through coupons retention? Secondary data:
and discounts?  Published industry
reports
 Market survey report
published by food
delivery businesses
What are the acquisition and Secondary data:
retention strategies used by  Published industry
the competitors? reports
 Market survey report
published by food
delivery businesses
What would be competitors’ Secondary data:
reaction to this strategy?  Expert analysis
 Published industry
reports