Mid-Term Examination

B.Com 3rd Year

Time 2 Hrs Subject: Marketing Marks 50

Q.1. Micro marketing concepts was presented by:

(a) R. Mayer (b) P.F. Drucker

(b) S.J. Levy (d) E.J. Kelly

Q.2. ‘Barter system of Exchange’ was

(a) common exchange (b) Inter-exchange process
(c) exchange without using money (d) None of these

Q.3. Which of the following is not among the 4 p’ s of marketing:

(a) Process (b) price
(c) Place (d) product

Q.4. Who introduced marketing mix concepts:

(a) N.H Bardon (b) Mc carthy
(c) Philip kotler (d) P.F Drucker

Q.5. In modern marketing ,on the basis of social class ,the consumer may be categorized into:
(a) Three classes (b) four classes
(c) six classes (d) five classes

Q.6. Emotional motives are:

(a) Externalmotives (b) Internal motives
(c) Both of the above (d) None of the above

Q.7. Perception is a part of:

(a) personal factor (b) Psychological factors
(b) cultural factors (d) social factors

Q.8. Market segmentation appeared with new concept of marketing in:

(a) 1930 (b) 1940
(c) 1950 (d) 1960

Q.9.Target marketing represents a technique of:

(a) Market integration (b) Market organisation
(c) Marketing –mix (d) product differentiation
Q.10.Which of the following is not brand name:

(a) Lux (b) Rexona

(c) Liril (d) Reliance

Q.11. Skimming price is:

(a) high price (b) low price
(b) Discounted price (d) None of the above

Q.12. Which of the following is not promotional pricing:

(a) Price leader (b) Prestige pricing
(c) Special event pricing (d) superficial discounting

Q.13. The most basic function of packaging is:

(a) Protection (b) price
(c) convenience (d) cost of reduction
Q.14. Which of the following is not manufacturer brand:
(a) Blanket brand (b) multiple brand
(c) Private brand (d) regional brand

Q.15. Which is not the stage of ‘PLC’:

(a) sales (b) Growth
(c) Decline (d) Saturation

Q.16. In age of fast technical change the product life-cycle is:

(a) Very short (b) Long
(c) Short (d) None of these

Q.17. Segmentation is based on Income-group for:

(a) Cosmetics (b) Luxuries product
(b) Clothing (d) stationeries

Q.18. which of the following is not included in 6M’s in market:

(a) money (b) masses
(c) manpower (d) market

Q.19.Meta marketing concept was developed by:

(a) E.J. Kelly (b) Philip kotler
(c) P.F Drucker (d) R.meyer

Q.20.Marketting mix element i.e, product, price, promotion, and place are:
(a)product (b) price
(c) place (d) promotion

Q.21. The basic objective of marketing function is link:

(a) Producer and consumer (b) whole saler and retailor
(b) producer and retailer (d) Producer and advertiser

Q.22. Consumer behaviour covers the study of the activities of:

(a) Initial user (b) final users
(c) Intermediate users (d) none of these
Q.23. ‘Nothing is more difficult and, therefore more precious,than to be able to decide’ is quoted by:
(a) Adam smith (b) Peter F .Drucker
(c) Napoleon (d) James F.Engel
Q.24. Demography is related to:
(a) Human population (b) Human beings
(c) Brand loyalty (d) Life style
Q.25. A market that consist of individuals with similar product needs, is:
(a) Heterogeneous market (b) Homogeneous market
(c) None of the above (d) Both of the above
Q.26 Marketing era based on consumer-oriented started in
(a) 1900s (b) 1920s
(c) 1930s (d) 1950s
Q.27. A group of products that are closely related because which are meant for similar use :
(a) Product-mix (b) marketing mix
(b) Product line (d) All of these
Q.28. The third layer of total product is known as:
(a) Core product (b) Augmented product
(c) Basic product (d) Potential product
Q.29.The most basic function of branding:
(a) Appeal (b) Identification
(c) Protection (d) Retention
Q.30.Gurantee is closely related with:
(a)Replacement (b) Repair
(c) Free service (d) All the above

Q.31. The following is the pricing objectives:

(a) Profit maximisation (b) Meeting competition
(b) Maximisation of market share (d) none of the above

Q.32. when price is fixed on buyer’s perceptions is called:

(a) Sealed bid pricing (b) Perceived value pricing
(c) Going rate pricing (d) Cost- plus- pricing

Q.33. Those labels which give emphasis to standards are:

(a) Information levels (b) Descriptive labels
(c) Brand levels (d) Grade labels

Q.34. Which one is not the dimension of product concept:

(a) Core product (b) Generic product
(c) Augmented product (d) Multi-product

Q.35. When company follows one product one segment principle, is :

(a) Differentiated marketing (b) concentrated marketing
(c) Undiffentiated marketing (d) All the above

Q.36. Segmentation can be made on the basis of:

(a) Product (b) Place
(c) Price (d) Geographic location

Q.37. Consumer behaviour covers the study of the activities of :

(a) Initial user (b) final user
(b) Intermediate users (d) None of the above

Q.38. Consumption behaviour is:

(a) Macro in nature (b) micro in nature
(c) Both of the above (d) none of the above

Q.39.Which of the following is not related to micro environment:

(a) Suppliers (b) Customers
(c) Technological forces (d) Competitors

Q.40.When goods are used by ultimate consumers, are termed as:

(a) Convenience good (b) Consumer goods
(c) Industrial goods (d) Speciality goods

Q.41When products are sold within a small or local area only, the market is known as :
(a) Local market (b) Capital market
(b) National market (d) International market

Q.42. A market is defined as a set of actual and potential buyers of a product, service or idea:
(a) Potential market (b) Target market
(c) Competition market (d) integrated market
Q.43. Market-oriented stage was existed in:
(a) 1930-1950 (b) 1950-1960
(c) 1960-1990 (d) 1990 to till date
Q.44. Macro- marketing is:
(a) Customer-oriented (b) profit-oriented
(c) Product-oriented (d) Goal oriented

Q.45. which is not the stage of ‘PLC’:

(a) Sales (b) Growth
(c) Decline (d) Saturation

Q.46. In age of fast technical change the product life-cycle is:

(a) Very short (b) Long
(c) Short (d) None of these

Q.47. Segmentation is based on Income-group for:

(a) Cosmetics (b) Luxuries product
(b) Clothing (d) stationeries

Q.48. which of the following is not included in 6M’s in market:

(a) Money (b) masses
(c) Manpower (d) market

Q.49.Meta marketing concept was developed by:

(a) E.J. Kelly (b) Philip kotler
(c) P.F Drucker (d) R. Meyer

Q. 50.Social marketing concept of marketing was given by:

(a)Paul Mazur (b) M. Mc Nair
(c) H.L Hansow (d) Philip kotler